marketing whiz wit’creating something beautiful wit (or witout) data@bigalittlea

BIG A

smaller a

…like the first two letters of my name…

@bigalittleaget it?

bit.ly/whizwit

steak: 34%roll: 26%

whiz: 19%onions:11%

getting yelled at by the cashier: 6%

drippy paper that’s stuck on the outside of the roll:

4%

can‘t quantify everything

bit.ly/aaronbikes

SourceInteraction

sValue

Google 2 20%

Rawr 1 10%

Email 3 30%

Reddit 2 20%

Blue Owl 1 10%

Not wanting a butt-stare inducing stripe

1 10%

0%

4%

8%

12%

16%

20%

Email Reddit Butt Stripe

Blue Owl Google Rawr

42% 16% 15% 13% 11% 4%

Email Reddit Butt Stripe

Blue Owl Google Rawr

38% 12% 8.5% 5% 24% 12.5%

Googl

eRaw

r

Reddi

t

Emai

l

Googl

e

Reddi

t

Blue

Owl

Butt S

trip

e

Emai

l

Emai

l0%

5%

10%

15%

20%

25%

hair helmet

prom date

what if we cut the least valuable interaction?

every model is very, very biased

…calibrates across paid search, comparison shopping engines,

display media, email communications, social media,

natural traffic…

complete lens into the customer journey and purchase

path across all paid, earned, and owned digital media

track what you can!

“microconversions”@avinash

quantify the impact of media interaction

#couchpose

be ready for the bump

did people search for what’s in your

press release?

…are you bidding on it in ppc?

prepare your stock and staff accordingly

what did the email do to

search?

better yet, what did search do to

email?

what do those people do long term?

drive people to search

aaronl@seerinteractive.com

bit.ly/whizwit@bigalittlea