Download - Marketing whiz wit
marketing whiz wit’creating something beautiful wit (or witout) data@bigalittlea
BIG A
smaller a
…like the first two letters of my name…
@bigalittleaget it?
bit.ly/whizwit
steak: 34%roll: 26%
whiz: 19%onions:11%
getting yelled at by the cashier: 6%
drippy paper that’s stuck on the outside of the roll:
4%
can‘t quantify everything
bit.ly/aaronbikes
SourceInteraction
sValue
Google 2 20%
Rawr 1 10%
Email 3 30%
Reddit 2 20%
Blue Owl 1 10%
Not wanting a butt-stare inducing stripe
1 10%
0%
4%
8%
12%
16%
20%
Email Reddit Butt Stripe
Blue Owl Google Rawr
42% 16% 15% 13% 11% 4%
Email Reddit Butt Stripe
Blue Owl Google Rawr
38% 12% 8.5% 5% 24% 12.5%
Googl
eRaw
r
Reddi
t
Emai
l
Googl
e
Reddi
t
Blue
Owl
Butt S
trip
e
Emai
l
Emai
l0%
5%
10%
15%
20%
25%
hair helmet
prom date
what if we cut the least valuable interaction?
every model is very, very biased
…calibrates across paid search, comparison shopping engines,
display media, email communications, social media,
natural traffic…
complete lens into the customer journey and purchase
path across all paid, earned, and owned digital media
track what you can!
“microconversions”@avinash
quantify the impact of media interaction
#couchpose
be ready for the bump
did people search for what’s in your
press release?
…are you bidding on it in ppc?
prepare your stock and staff accordingly
what did the email do to
search?
better yet, what did search do to
email?
what do those people do long term?
drive people to search
bit.ly/whizwit@bigalittlea