marketing week live 2017
TRANSCRIPT
![Page 1: Marketing Week Live 2017](https://reader034.vdocuments.site/reader034/viewer/2022042723/58ceb8211a28abb2218b6281/html5/thumbnails/1.jpg)
Watson Customer Engagement
@JeremyWaite #MWL17Evangelist @IBM
The Future of Marketing Will Build Itself
3/7/171
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Watson Customer Engagement 3/8/172
SHORT ATTENTION SPANSUSE BIG IDEAS, SMALL WORDS AND SHORT SENTENCES.
SPEAK THE TRUTHIN ALL YOUR WORDS, NEWS & ADVERTISING.
SACREDNESS OF PRIVACYRESPECT PEOPLE’S PERSONAL & FAMILY INFORMATION.
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Watson Customer Engagement
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Watson Customer Engagement IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain4
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Watson Customer Engagement
IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain5
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Watson Customer Engagement 3/7/17
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Watson Customer Engagement
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Watson Customer Engagement
66% BRANDS NOLONGER UNDERSTAND
THEIR CUSTOMERS.
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Watson Customer Engagement
55% CONSUMERSNO LONGER WANT
TO GIVE DATATO MARKETERS.
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Watson Customer Engagement
88% SOCIALCONVERSATIONS
ARE NOW PRIVATE.
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Watson Customer Engagement
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Watson Customer Engagement 3/7/17
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Watson Customer Engagement 3/7/17
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Watson Customer Engagement 3/7/1714
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Watson Customer Engagement 3/8/1715
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Watson Customer Engagement 3/8/17STEVEN B. JOHNSON
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Watson Customer Engagement
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Watson Customer Engagement
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Watson Customer Engagement IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain19
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Watson Customer Engagement
PersonalityInsights
KeywordExtraction
ImageLink
Extraction
LanguageDetection
RelationshipExtraction
Feed Detection
Sentiment AnalysisDialogConcept
Expansion
Visual Recognition
Concept Insights
Concept Tagging
Language Translation
Natural Language Classifier
Retrieve&
RankText ToSpeech
AuthorExtraction
ToneAnalyzer
Taxonomy
Message Resonance
ImageTagging
Text Extraction
Watson News
Speech to Text
TradeoffAnalytics
Entity Extraction
Face Detection
VideoAugmentation
Factoid Pipeline
Case Evaluation
KnowledgeCanvas
Q&A Qualification
CriteriaClass.
PolicyIdentification
Fusion Q&A
Risk Stratification
Usage Insights
Answer Generation
DecisionOptimisation
EmotionAnalysis
KnowledgeGraph
Decision Support
Knowledge Studio
Service
Statistical Dialog
Easy Adaptation
Question&
Answer
Speech to Text
IBM Watson API’s IBM.com/Cognitive
PersonalityInsights
Sentiment Analysis
Visual Recognition
Natural Language Classifier
ToneAnalyzer
ImageTagging
EmotionAnalysis
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Watson Customer Engagement
“I don’t need to know everything about everybody.
I just need to know a little bit about a whole bunch of people”.
BRADLEY VOYTEKUBER HEAD OF DATA SCIENCE How are city demand
patterns inter-related?
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Watson Customer Engagement
1. FILTERED2. CLEAN3. FILTERED
How Do You ExtractMeaning Out OfNoise?
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Watson Customer Engagement@JeremyWaite | [email protected] You.