2013 college week live presentation

Jared Anderson and Wendy Bhagat | Dec. 2013

U.S. Department of Education

2013 College Week Live Webinar

How to Leverage FSA Resources to Drive Awareness and Increase Engagement with Students

StudentAid.gov Homepage

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Financial Aid Toolkit• Consolidates and organizes FSA resources and content into a

searchable online toolkit • For organizations and individuals that interact with, support, or

counsel students and families on funding a postsecondary education

Old FSA4counselors Website

• Targeted to high school guidance counselors and college access professionals

• FAAs may use toolkit to support student outreach efforts

• FAAs can also help spread the word about the toolkit to organizations that work with students and families

• Replaces FSA4counselors.ed.gov

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Homepage

Site structured around four main content areas:

• Learn About Financial Aid

• Conduct Outreach

• Get Training

• Search Tools and Resources

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Learn About Financial Aid• Provides individuals who are new to financial aid with some basic info and tips for working with students

• Topics include:• Preparing for College• Types of Aid and

Eligibility• The FAFSA

• FAFSA Updates• FAFSA Completion

Data

• Loan Repayment Basics

• Links to StudentAid.gov for detailed info

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Conduct Outreach• Highlights key

outreach topics and resources

• Topics include:• Hosting a financial aid

night

• Reaching certain target audiences (e.g., military and borrowers)

• Using social media

• Articles and e-mails

• Public service announcements

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Get Training

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• Shares information on professional development opportunities including:• Classroom training

• Webinars

• Resources for self-instruction

• Provides information on the National Training for Counselors and Mentors initiative

Get Training–NT4CM• National Training for

Counselors and Mentors (NT4CM) provides free training and resources/tools for federal, state, and local financial aid programs

• Topics include:• Program details

• Participating states

• Training dates and locations

• Materials and resources

• FAAs have opportunity to be trainers and/or help spread the word

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Search Tools and Resources

• Searchable database of resources

• Filter your search by:

• Resource Type (e.g., videos, presentations, how to guides)

• Audience Type

• Topic (e.g., FAFSA completion, loan repayment)

• Time of Year

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Search Tools and Resources• Results display in

the search page

• Results include:• Link to

open/download the resource

• Short description

• Links to related resources

• You can refine your search criteria

• You can subscribe to RSS feed to be notified when a resource is added or updated

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Federal Student Aid Resources

• Social Media

• Videos

• Infographics

• Public Service Announcements

• Publications

• Other Resources

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Facebookwww.facebook.com/FederalStudentAid

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Facebook Post Examples

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Leveraging Facebook Content

“Like” our page and you’ll get all our content in your Facebook feed

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“Like” a specific post or piece of content

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“Share” our content

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Leveraging Facebook ContentPosts you can use

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Twitterwww.twitter.com/FAFSA

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Twitter Post Example

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Shortened link to info on StudentAid.gov

Leveraging Twitter Content

Follow Us

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Retweet Us

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Tweets you can use…

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Add the @FAFSA Stream to Your SiteGo to: http://twitter.com/widgets (must be logged in)

COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>

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This is what it will look like on your site

#AskFAFSA Office Hours on Twitter

•Integrates social media and customer service

•Different topic each month

•Tweet questions using #AskFAFSA

•SMEs available to answer questions live

•Summarize for those not able to attend

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Hosting Office Hours

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Storifywww.storify.com/FAFSA

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All the Q&As from each #AskFAFSA Office Hours are captured in Storify. This is a good resource for content.

YouTube

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www.youtube.com/FederalStudentAid

YouTube Playlists

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Leveraging YouTube Content

Download any of our videos:

FinancialAidToolkit.ed.gov

Click on the video you want to automatically download

Subscribe to our YouTube Channel for the latest videos

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Embed Videos into Your Web Site

Instructions:•Go to YouTube.com/ FederalStudentAid•Select the video you’d like to embed•Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site

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Infographics

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Leveraging Infographics

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www.visual.ly/users/federalstudentaid

Add Infographics to Your Web Site

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Video and Infographic Topics

Topic Video Infographic

About FSA X

Why Go to College X

Overview of the Financial Aid Process X X

Myths about Financial Aid X

Types of Federal Student Aid X X

FAFSA Overview X

How to Fill Out the FAFSA X

Eligibility for Federal Student Aid X

FAFSA: Determining Dependency Status X X

After the FAFSA: What Happens Next X

Responsible Borrowing X

Repayment: What to Expect X

How to Manage Your Student Loans X

Repayment Plans Overview 2014

Income-Driven Repayment Plans 2014

Budgeting 2014

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Blog Posts (www.ed.gov/blog/topic/federal-student-aid)

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Customer Engagement

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Web BannersAvailable at: StudentAid.gov/link2us

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Social Media Campaigns

• FAFSA Completion (Dec. 28 – March 31)• Heavily promoting the availability of the 2013-14 FAFSA and the

importance of completing it early

• Loan Repayment Campaign (May 10 – June 30) and (November 6 – Dec. 15)• Messaging about responsible borrowing, repayment plans, etc.• Messaging targeted to specific groups and geographic locations• Collaborated with the loan servicers on a Twitter Office Hours

UPCOMING (late December): Another FAFSA Completion campaign

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Social Media Toolkits

Social Media Toolkits are available for:• FAFSA Completion• Responsible Borrowing/Student Loan Repayment

The Toolkits contain topic relevant:• Facebook Posts• Tweets• Videos• Infographics• Links to relevant blog posts

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FSA on Social Media

www.facebook.com/FederalStudentAid

www.twitter.com/fafsa

www.youtube.com/FederalStudentAid

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FSA’s Social Media Guidance: StudentAid.gov/social


• Social Media

• Videos

• Infographics


• Publications

• Other Resources

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Public Service AnnouncementsGoal: •Create awareness of Federal Student Aid and the availability of funding to help pay for college or career school

Components (English and Spanish):•Television•Radio•Print•Web

Airing: •Through Dec. 2013•English television and radio

will air through Dec. 2014

Available: StudentAid.gov/psa

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• Social Media

• Videos

• Infographics


• Publications

• Other Resources

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Publications

These and other FSA publications, including fact sheets, are available at StudentAid.gov/resources

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Ordering Publications• Order publications from FSA

Pubs: www.FSAPubs.gov

• Use your OPEID to log in

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• Social Media

• Videos

• Infographics


• Publications

• Other Resources

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StudentAid.gov Homepage

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StudentAid.gov/resources

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Link to Us

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StudentAid.gov New FeaturesRepayment Estimator•Repayment plan calculator•Available with and without log in•In Spanish and mobile-optimized

Coming mid-December 2013

NSLDS Data Display•Loan and grant details•Loan servicer contact information•Data download

Coming early 2014

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Other Resources

For you: FAFSA Demo Site at www.fafsademo.test.ed.gov• User name: eddemo• Password: fafsatest

For you & students: Federal Student Aid Information Center• General info about federal student aid• FAFSA, PIN, and SAR assistance• 1-800-4-FED-AID (1-800-433-3243)

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Questions and Discussion

Questions on the information presented today?

Any thoughts on current FSA resources?

What resources are we missing that you would find helpful?

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Contact Us

Wendy Bhagat, Director of Awareness and Outreach

[email protected]

Jared Anderson, Digital Engagement Operations Analyst

[email protected]

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2013 college week live presentation

Technology