www.cameronsstiff.co.uk

MARKETING

FIRST IMPRESSIONS

We work extremely hard to promote your home so that

the right people see its full potential as soon as it comes

to market.

We all know first impressions count. That is never more

true than when it comes to selling a home. You have just

a few short minutes to capture a buyer’s attention when

they first see your property details online, in a brochure

or an advert. You need to make sure that they see it at its

absolute best.

That is where we come in. We prepare high quality

property details and develop a personalised marketing

plan for each and every home that we take on, making

sure that we get the balance right between targeting

known suitable buyers from our database who are looking

for a home like yours and reaching out to potential

unknown buyers through the right kind of websites,

advertising and editorial.

DETAILS THAT DELIVER

We produce all property particulars ourselves, giving you

ample opportunity to contribute to, check and approve

all copy and photos. All our property details are as eye

catching as possible and are presented as a PDF for

email purposes. We also provide an SMS service to

potential vendors and applicants alike.

We work with specialist photographers to take high

quality professional photographs and produce floorplans.

We are also looking at producing floorplans now as a

3D showcase - a new form of immersive 3D media that

invites you to explore a property as if you were really

there and offer a total sense of how a home fits together.

So potential buyers can get a virtual experience of your

home before ever setting foot in it.

And the statement is true - first impressions count so it

really does help to take time to prepare your home before

the photographer comes:

• Open all blinds, curtains and shutters

• Clear table-tops of everything except simple

ornaments and put out fresh flower arrangements or

bowls of fruit

• Arrange to move all vehicles from the outside of the

property to allow for a clear photograph of the entire

building

• Put everything away and clear surfaces of all but the

most major or designer appliances in your kitchen

• Remove freestanding dustbins

SPREADING THE WORD

Presentation and timing are critical to marketing your

property effectively. We will always take the economic

and local housing market conditions into account when

advising you about the best time to put your house on the

market. In some cases it will be straight away, in others it

can be beneficial to wait for a particular season or event

to be over so that buyers are fully focused when you

home is launched and the details remain fresh.

We find out everything that we can about your home and

combine all of that information with our expert knowledge

of the area, local features and the type of buyer that

your home will appeal to. From this we tailor the best

marketing approach for you, which will include some or

all of these tactics to create excitement and connect with

the right kind of buyers:

• Targeting all appropriate pre-registered buyers on our

extensive database via an immediate email to boost

the chances of early viewings

• Personalised calls from our agents to the buyers they

know that your house will appeal to

• Complete set of high quality photos, floor plans, EPC

and house particulars

• Full For Sale listing on our company website and all

of the major property portals in 2-3 days

• For Sale board outside your house

• Prominent window displays at three offices - Queens

Park, Willesden Green and Willesden Green Station.

We also offer a display site in Dollis Hill

• Advertising in all relevant print-media

• Arranging on request an Open House Day

Information is critical to successful property marketing

so we report back to you after every viewing, allowing

you to address any presentational issues with your home

and allowing us to continually monitor and refine our

marketing approach.

• Make the beds and clear the surfaces in all

bedrooms, putting away all clothes and personal

belongings

• Make sure your bathroom is very clean and put away

all personal belongings including any make-up,

bottles and toiletries

• Tidy up your garden, mow any lawns, tidy away

everything except permanent garden furniture and

sweep up fallen leaves

• Provide dates of any known extensions to your home,

and allow access to any lofts or cellars

You can trust us to bring great attention to detail when

we market you home. We will make sure every aspect of

our marketing strategy works to find and deliver the right

buyer to your door.

This Literature is for Marketing purposes only and is correct at the time of going to press.

www.cameronsstiff.co.uk

275 Willesden Lane, London, NW2 5JAT: 020 8459 1133E: enquiries@cameronsstiff.co.uk 2 Willesden Green Station, Walm Lane, London, NW2 4QST: 020 8450 9377E: lettings@cameronsstiff.co.uk 62 Salusbury Road, London, NW6 6NS T: 020 7328 2828E: enquiries@cameronsstiff.co.uk

LOCAL LOW DOWN

We are known as THE estate agent for North West

London. Our local reputation is second to none because

we have been delivering a really personalised, highly

successful service for the past 35 years unlike all of our

competitors who have only opened up in the last few

years.

Our team of staff have decades of experience, so when

we say nobody knows this area better than us, we

absolutely mean it.

WONDERFUL WWW

Your property details are uploaded onto our new website

within 24 hours of getting your approval of them. We also

upload to the main property portals including Rightmove,

Live Lets, Prime Location & Zoopla to get maximum

online exposure.

MEDIA RELATIONS

We have very strong relationships with all of the

magazines and newspapers in the neighbourhoods that

we represent. We advertise with and are regularly asked

to provide editorial features on individual houses by the

following:

Absolutely

London Property Magazine

Fabric

Ham & High

Parks & Gardens

Metro

Evening Standard