convert viewers into buyers - marketing by video and sales videos

Convert Viewers into BuyersVideo Marketing Techniquesby Andrea Kalli of Amazing Sales Videos

Plenty of viewers…

but no return on investment?I’ll show you 3 video marketing techniques

that will turn your viewers into active, engaged buyers!

www.amazingsalesvideos.com

http://www.amazingsalesvideos.com/

Video Marketing Techniques

Audio Enhances Video as nothing else can

Use Imagery to Generate a Call-to-Action

Emphasize the Benefits



Emphasize the BenefitsIllustrate the benefits of a product not just the features

Example: Your goal is to offer your web design services to entrepreneurs and small business owners. The primary focus of your videos should not be on the technical aspects of your service, such as applications or programs. Instead, the focal point of your videos should be on examples of similar clients who’ve seen increases in lead generation, traffic or sales; or any other data which can be measured as a direct result of your service.



Use Imagery to Generate a Call-to-ActionUse interesting, compelling imagery

Example: Think of a recent commercial for a pickup truck. First and foremost, the advertiser will try to ingrain the idea that with their truck, the new owner will always roll through gorgeous landscapes and will go off-road with confidence. This is much more appealing and effective than displaying their truck being used to move the neighbor’s bed to a new house, though that is a much more likely use of the vehicle by most owners.



Audio Enhances Video as nothing else canMusic can transform your lackluster video into a blockbuster

Example: Consider any movie you’ve seen. It could be action, drama or even a romantic comedy. Now try to imagine that movie without a soundtrack. The camera pans over a raging battlefield of warriors fighting for their lives, yet all you hear are the grunts and screams of the dying, without the rousing background music to inspire you – it certainly detracts from an otherwise powerful scene, doesn’t it?



Emphasize the BenefitsUse Imagery to Generate a Call-to-ActionAudio Enhances Video as nothing else can

Use these 3 video marketing techniques…

and you’ll soon see an increase in the conversion rates of your marketing

videos!

For an affordable way to improve your video marketing campaign, visit www.amazingsalesvideos.com


convert viewers into buyers - marketing by video and sales videos

Design