convert more leads into buyers with local video marketing
TRANSCRIPT
Convert More Leads Into BUYERS With Online Videos
Video Marketing Overview
Is Your Business Suffering Due to a
Lack of Customers?
Feeling Disconnected From Local Consumers?
Having Trouble Getting Your Phone
To Ring?
Need More Foot Traffic Coming Into
Your Doors?
COMMON BUSINESS DILEMMAS
2. Customer Retention
Getting your satisfied customers to keep coming back is critical and less expensive than acquisition.
4. Increased Referrals
Getting your existing customers to refer more people to your business creates effortless longevity and growth..
1. Customer Acquisition
Attracting new customers is the lifeline for any business and should be an on-going initiative.
3. Increased Spending
Getting your existing customers to spend more money with your company creates more automated revenue.
PRIMARY GROWTH FACTORS
Ineffective MarketingDo traditional marketing
methods continue to drain your budget even though they’re
ineffective?
Stiff CompetitionDo you feel like your closest competitors are taking your
fair share of the market?
Digital TechnologyAre you struggling to grasp and implement proven new-age marketing strategies?
Lack of TimeAre you putting off Digital
Marketing because you feel that you just don’t have the
time?
4 MAJOR ROADBLOCKS
OVERCOMING THE BARRIERSThere are ways to…
Put your business directly in front of your target audience
Spend your marketing dollars where they COUNT and yield the best returns
Use the power of the internet to connect with more customers and prospects
72% Of Consumers Are Already
Connecting With Brands Through
Their Various Digital Marketing
Channels And Activities…
Digital
Website Design
Online Video
Mobile
Social Media
Effective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be Crucial
THE FUTURE OF DIGITAL
MARKETINGEmail
Local SEO
OnlineReputation
Content
GET MORE ATTENTION WITH VIDEO MARKETING
WHAT IS VIDEO MARKETING?
Video Marketing is the process of incorporating online videos into your marketing strategy to better promote your brand, products, and services.
Due to the various styles and types of video content to publish, this can be one of the most powerful ways to attract and convert customers.
Blog posts incorporating video attract three times as many inbound links as blog posts without videoYouTube users spend more than 6 billion hours watching videos each month
The average user spends 88% more time on a website with video
100 million internet users watch videos
online every day
It is 50x easier to achieve a page 1
ranking on Google with a video
WHY VIDEO MARKETING IS A PRIORITY
ONLINE VIDEOMARKETING
BENEFITS OF
Grab & Hold AttentionVideos grab people’s attention like no other online medium – and keeps them around
Increases Time on SitePeople stay on sites longer that have videos – and the longer they stay, the more likely they are to convert
Boost Brand AwarenessVideos help you promote your brand in a memorable way
Cutting EdgeVideo is the most popular form of digital media today – and is expected to grow and evolve to new heights in the coming years
More Leads & Higher ROIVideos are proven to convert
more leads into buyers and provide a profitable return
Competitive AdvantageBusinesses that use video
marketing achieve more exposure and credibility
Higher Search RankingsVideos rank high in the search results and provide more traffic
Build Strong PartnershipsOther businesses love to connect
with businesses with similar interests on social media
BENEFITS OF VIDEO MARKETING
CONSEQUENCES OF NO ONLINE VIDEOS
Cannot Capitalize on the Attraction and Retention Power of Online Videos
Video-Friendly Competitors will Convert More Leads into Customers
Missed Marketing Opportunity to Produce Higher ROI
YOUR COMPETITOR’S ONLINE VIDEOS
Insert a Picture of Their Competitor’s Online Videos and
Rankings Here
WHY DO THEY HAVE AN ADVANTAGE?
Getting in front of consumers who are looking to make a buying decision
Videos will convert more of these leads into customers
Using video as an on-going strategy to build trust, exposure, and retention
(Here are some samples…)
Who?
What?
How?
When?Where?
Help!
WHAT SHOULD YOU DO NEXT?
STEPS TO SUCCESSCreate and Optimize a Series of Online Videos for More Traffic &
Conversions
Create a plan to implement an online
video strategy
Work closely with a professional who understands your goals and needs
Publish engaging, helpful online videos
to promote your brand on a
consistent basis!
SUCCESSSTEP 3STEP 2STEP 1
Analyze the Wants and Needs of Your Target Audience & Your Company Goals
Perform a Thorough Competitor Analysis
Create Different Types of Videos
Implement an Effective Video Marketing Campaign
Provide Ongoing Maintenance and Support
HOW I CAN HELP
ANY QUESTIONS?