convert more leads into buyers with local video marketing

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Convert More Leads Into BUYERS With Online Videos Video Marketing Overview

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Page 1: Convert More Leads Into Buyers with Local Video Marketing

Convert More Leads Into BUYERS With Online Videos

Video Marketing Overview

Page 2: Convert More Leads Into Buyers with Local Video Marketing

Is Your Business Suffering Due to a

Lack of Customers?

Feeling Disconnected From Local Consumers?

Having Trouble Getting Your Phone

To Ring?

Need More Foot Traffic Coming Into

Your Doors?

COMMON BUSINESS DILEMMAS

Page 3: Convert More Leads Into Buyers with Local Video Marketing

2. Customer Retention

Getting your satisfied customers to keep coming back is critical and less expensive than acquisition.

4. Increased Referrals

Getting your existing customers to refer more people to your business creates effortless longevity and growth..

1. Customer Acquisition

Attracting new customers is the lifeline for any business and should be an on-going initiative.

3. Increased Spending

Getting your existing customers to spend more money with your company creates more automated revenue.

PRIMARY GROWTH FACTORS

Page 4: Convert More Leads Into Buyers with Local Video Marketing

Ineffective MarketingDo traditional marketing

methods continue to drain your budget even though they’re

ineffective?

Stiff CompetitionDo you feel like your closest competitors are taking your

fair share of the market?

Digital TechnologyAre you struggling to grasp and implement proven new-age marketing strategies?

Lack of TimeAre you putting off Digital

Marketing because you feel that you just don’t have the

time?

4 MAJOR ROADBLOCKS

Page 5: Convert More Leads Into Buyers with Local Video Marketing

OVERCOMING THE BARRIERSThere are ways to…

Put your business directly in front of your target audience

Spend your marketing dollars where they COUNT and yield the best returns

Use the power of the internet to connect with more customers and prospects

Page 6: Convert More Leads Into Buyers with Local Video Marketing

72% Of Consumers Are Already

Connecting With Brands Through

Their Various Digital Marketing

Channels And Activities…

Digital

Page 7: Convert More Leads Into Buyers with Local Video Marketing

Website Design

Online Video

Mobile

Social Media

Effective Website Design Will Be A MUST

SEO Will Continue To Be #1 For Local Lead Gen

Mobile Marketing Will Become Even More Vital

Online Videos Will Take Over Web Content

Social Media Will Become The New Advertising

Email Marketing Will Continue To Advance

Proactive Reputation Management Will Be Crucial

THE FUTURE OF DIGITAL

MARKETINGEmail

Local SEO

OnlineReputation

Content

Page 8: Convert More Leads Into Buyers with Local Video Marketing

GET MORE ATTENTION WITH VIDEO MARKETING

Page 9: Convert More Leads Into Buyers with Local Video Marketing

WHAT IS VIDEO MARKETING?

Video Marketing is the process of incorporating online videos into your marketing strategy to better promote your brand, products, and services.

Due to the various styles and types of video content to publish, this can be one of the most powerful ways to attract and convert customers.

Page 10: Convert More Leads Into Buyers with Local Video Marketing

Blog posts incorporating video attract three times as many inbound links as blog posts without videoYouTube users spend more than 6 billion hours watching videos each month

The average user spends 88% more time on a website with video

100 million internet users watch videos

online every day

It is 50x easier to achieve a page 1

ranking on Google with a video

WHY VIDEO MARKETING IS A PRIORITY

Page 11: Convert More Leads Into Buyers with Local Video Marketing

ONLINE VIDEOMARKETING

BENEFITS OF

Page 12: Convert More Leads Into Buyers with Local Video Marketing

Grab & Hold AttentionVideos grab people’s attention like no other online medium – and keeps them around

Increases Time on SitePeople stay on sites longer that have videos – and the longer they stay, the more likely they are to convert

Boost Brand AwarenessVideos help you promote your brand in a memorable way

Cutting EdgeVideo is the most popular form of digital media today – and is expected to grow and evolve to new heights in the coming years

More Leads & Higher ROIVideos are proven to convert

more leads into buyers and provide a profitable return

Competitive AdvantageBusinesses that use video

marketing achieve more exposure and credibility

Higher Search RankingsVideos rank high in the search results and provide more traffic

Build Strong PartnershipsOther businesses love to connect

with businesses with similar interests on social media

BENEFITS OF VIDEO MARKETING

Page 13: Convert More Leads Into Buyers with Local Video Marketing

CONSEQUENCES OF NO ONLINE VIDEOS

Cannot Capitalize on the Attraction and Retention Power of Online Videos

Video-Friendly Competitors will Convert More Leads into Customers

Missed Marketing Opportunity to Produce Higher ROI

Page 14: Convert More Leads Into Buyers with Local Video Marketing

YOUR COMPETITOR’S ONLINE VIDEOS

Insert a Picture of Their Competitor’s Online Videos and

Rankings Here

Page 15: Convert More Leads Into Buyers with Local Video Marketing

WHY DO THEY HAVE AN ADVANTAGE?

Getting in front of consumers who are looking to make a buying decision

Videos will convert more of these leads into customers

Using video as an on-going strategy to build trust, exposure, and retention

(Here are some samples…)

Page 16: Convert More Leads Into Buyers with Local Video Marketing

Who?

What?

How?

When?Where?

Help!

WHAT SHOULD YOU DO NEXT?

Page 17: Convert More Leads Into Buyers with Local Video Marketing

STEPS TO SUCCESSCreate and Optimize a Series of Online Videos for More Traffic &

Conversions

Create a plan to implement an online

video strategy

Work closely with a professional who understands your goals and needs

Publish engaging, helpful online videos

to promote your brand on a

consistent basis!

SUCCESSSTEP 3STEP 2STEP 1

Page 18: Convert More Leads Into Buyers with Local Video Marketing

Analyze the Wants and Needs of Your Target Audience & Your Company Goals

Perform a Thorough Competitor Analysis

Create Different Types of Videos

Implement an Effective Video Marketing Campaign

Provide Ongoing Maintenance and Support

HOW I CAN HELP

Page 19: Convert More Leads Into Buyers with Local Video Marketing

ANY QUESTIONS?

Page 20: Convert More Leads Into Buyers with Local Video Marketing