marketing tactics landscape - questions to ask
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The marketing tactical landscape - how to make sense of it all!
You need to understand it to know what to focus on to attract your ideal customers
We help you do thatwww.macinnismarketing.com.au
Online Advertising Landscape
Questions we answer• When does it make sense
to advertise online and what do you need to have in place first?
Email Marketing Options
Questions we can answer• Which software email
system to use?• What data fields to set
up?• What email sequences
do I need and how to create them?
• When and how do I automate emails?
• What is a lead magnet?
Design and Development Landscape
Questions we answer:• How important is the
user experience?• How do I build a
content machine?• What is the best
platform to build a website on?
• Do I need landing pages?
Content Marketing Landscape
Questions we answer:• How do I create engaging
content?• What is link building and
do I need it?• What is a lead magnet?• Where do I find a great
copywriter?• How do I ensure my copy
is going to be found?
Social Media Landscape
Questions we answer• Who are our influencers
and do we need them?• Should I advertise in
social media?• Which social channel are
our customers on?• What is remarketing?
SEO Landscape
Questions we answer• Do we need SEO?• How do we find our key
words?• Do we rank well?• Who are our
competitors and what are they doing in SEO?