The ParkingBot

APPMarketing plan

EXECUTIVE SUMMARY

App for AFFORDABLE & CONVENIENT

parking of

CARS

EXECUTIVE SUMMARYPARKING is Inefficient around the

globe

Goal For Customers

EXECUTIVE SUMMARY

Safe & Affordable Parking

Help Customers Save Time and Money

EXECUTIVE SUMMARY

Goal For The ParkingBot

INCREASE NUMBER OF DOWNLOADS

- FREE VERSION

CONSISTENT CONVERSION TO PREMIUM

VERSION

GENERATE CONTINUOUS MOMENTUM

THE Parking

BOT

SITUATION ANALYSIS

SITUATION ANALYSIS

and Money

GOAL OF The ParkingBOTSave Time

SITUATION ANALYSIS

COMPANY REVIEWAFFORDABLE PARKING APP

MINIMAL CONVENIENCE FEE CHARGED FREE AND PREMIUM VERSION

AVAILABLE INCREASING COVER OF AREAS (PARKING LOTS BOOKING)

WITH APP

SITUATION ANALYSIS

COMPETITION

City Managed Facilities Commercial Building Developers Companies that provide parking for

employees Restaurants and Hotels that provide

Parking Other Parking Apps Available

SITUATION ANALYSIS

SITUATION ANALYSIS

TARGET CUSTOMERS

Target Segment- Employees – During Working Hours Concert-Goers/Trade Show Attendees/Shopping Complex Visitors Travelers (Airport/ Metro/Railway Parking)

Achieve 200+ downloads a day within a week of launch

Get 3-5% conversion into Premium Version

GOAL

Increase Relevant Traffic to landing Page with conversion rate 3-5%

Upload App on Google Play and Amazon App Store

Good Press Coverage for Apps

Optimize App

STRATEGY

Maintain momentumSTRATEGY

HIGHLIGHTING

Headline – To get the BEST and Cheapest parking in Vicinity

Benefits – Free Version

Features – services provided by ParkingBOT

Premium Version – available packages

What is New? – Updated services

STRATEGYFREE VERSION Lowest price Accept Credit Cards

for payment Provide basic

amenities in Garage Option to Compare

Prices for Best Deal

Way finding to destination and Parking lot

Promise Security measures – 24 Hours

Displays Number of Parking spaces available

STRATEGY

PREMIUM VERSION Car Washing Parking Lot Booking , a

day in advance Valet Parking with Drive

Home option available

Average Amount spent on Parking

per Day =$10Amount spent in a month = $300Premium Price Offered by

ParkingBOT=$250/Month

Other Benefits – Valet Parking Car Washing Book Parking a day before

STRATEGY

Creating FB adds & drive traffic to landing page

Tie Up with Press Reporters for good press coverage

Use App Store Optimisation for user friendly experience and to attract traffic

Analyse Customer Behavior and Improve service

TACTICS

Using Coupons (1 day free Parking for 2 days Parking ) – Ensuring Commitment of Customers

Co-Branding Sponsorships in events

attended by Target segment Upgrading App after every 6 months with additional

features in Free and Premium Versions

TACTICS

Valet

Parking Available

Car Washing Team

TACTICS

VERSION

IMPLEMENTATION

Collaborate with Online Payment Company

Contract with Parking Lot Owners

IMPLEMENTATION

Option for owners to sign in through this app to get booking for their parking Space – EARN MONEY

Hire Sales Team, App Development Team, Valets, Car Washers, Security teams

The ParkingBot

APP