marketing plan for an app ( parking finder!)
Post on 08-Jan-2017
Embed Size (px)
ARE YOU HAVING TROUBLE FINDING PARKING SPOTS?
Well, You could try these strategies!Umm, But wait! The world wont be sooo kind after all.
All your parking trouble is about to come to an end!
Introducing, our new AppPARKING-FINDER
TABLE OF CONTENTSExecutive SummarySituation AnalysisGoalStrategyTacticsImplementation
Traffic finder aims at solving all vehicle parking issues by providing instant information about the parking spots available near the destination.
MISSIONOur mission is to provide parking options to our customers and help them save time while parking in crowded places. We also aim to help our customers to make a decision whether to travel by a bike, car or public transport based on the parking scenarios near their destination.
We also provide additional features such as parking dimensions and measurements and probability equations determining which parking spot is likely to get empty sooner than the rest.Other features include traffic density heat maps and voice guide.
VISIONOur vision is to be a global leader in macroscopic GPS analysis and parking spot finder.
COMPANY OVERVIEWBased on preliminary market research the idea of Parking Finder has been well received and marketing will be critical to develop brand awareness as well as customer base.
The company offers a platform for drivers of personalized vehicles to over-look the situation of parking areas near their destination and find parking spots by the ease of an application, to avoid chaos in parking areas.
MARKET OVERVIEWTraffic Finder is a new to the market app with a completely new concept. It is available on google play store.The target market is almost all the people who travel by private vehicles such as cars, motorbikes etc.Use of GPS and security web camera technology.Minimal response time.Smart scale measurements and voice assistant.
STRENGTHSNew to the market Easy to use productReliableCost-efficientTime saverHelps in decision making
Capital costs for strong penetration.
Lack of brand equity
OPPORTUNITIESCollaborations with other GPS operated apps.
Building an API that can be used in other apps.
Can grow high because of the wide target market.
THREATSNot very popular in the beginning
Competition from other apps such as Waze.
Best quality service and user interface
Create a brand image
Maximize sales and generate revenue
Create consumer trust
Value PropositionCommon people will see this app as a helper in decision making (whether to ride a bike or a car or neither , to the destination). They will also see this app as a time saver due to its quick response time and fast technology used in searching parking spots for the required vehicle. One who gets benefited from the app will become a permanent customer of the app, also becoming a marketing epicentre for the future.
Marketing Mix(Communication)The app is surely one of its kind, due to a macroscopic street view using GPS and security cam technology.
The mall parking associations and other public parking lots will be personally met by the founders to collaborate on this helpful venture.
The promotion will be done mainly by digital marketing techniques and banners, target customers will be drivers who suffer from the everyday hastle of parking spots.
NAME & LOGO
PRICINGMost of the application features will be free of cost, available on the google play store.
The premium version of the app will cost 1.5 USD which is pretty reasonable according to the features it is providing.
The premium version of the app will have additional features such as measurements, trackers and Probability scenarios of parking positions.
We can provide a reasonable discount on parking tickets after a tie-up with the parking companies in mall basements and other public parking associations.Referring to other contacts gives additional discounts on the premium version of the app.
To Collaborators -Publicity of the collaborators company via the app.
Provide the premium version of the app for free.
Target collaborations are mall basement parking companies, municipal corporation parking lots. Hence giving them assurance of continuous flow of traffic to their parking lots via the app.
COMMUNICATIONInitially through social networking platforms such as Facebook, twitter , instagram and blogs.Later through television, magazines, brand ambassadors.
DISTRIBUTIONThe app will be available on any web browser , google play store as well as Apple store.
Processes Involved: App Development
Hiring interns , marketers, accountants
Advertising(Social Media, banners)
Innovation & Market ResearchInvest in R&D in order to keep up with the need of innovations and the customers.
Satisfying collaborators at all times.
Assign different people for different tasks for consistency
DISCLAIMERTHIS MARKETING PLAN WAS COMPILED IN MARKETING MANAGEMENT INTERNSHIP COURSE UNDER THE GUIDANCE OF PROF. SAMEER MATHUR(IIM Lucknow)By Simarpreet Singh ChawlaThapar University(2nd Year)