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    November 17, 2014

    Multimodal Value Pricing Pilotfor Metered Curbside Parking -

    Chinatown/Penn Quarter

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    Outline

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    Parking issues and opportunities Chinatown/Penn Quarter Pilot project overview How the customer experience will change How DC agencys business process will be affected Next Steps

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    PARKING ISSUES ANDOPPORTUNITIES

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    Video

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    http://vimeo.com/97065285

    http://vimeo.com/97065285https://vimeo.com/97065285http://vimeo.com/97065285
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    The Parking Ecosystem is Unbalanced

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    Curbside parking isoversubscribed Lack of available parking

    contributes to congestion

    Double parking createsadditional issues The agony associated with

    parking has negative effects

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    A Smart Approach to Parking

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    Rebalance supply and demand:

    Push parkers to underutilized spaces (i.e., on-street & offstreet lots)

    Provide better parking information Encourage higher turnover Encourage use of other modes

    This will be accomplished through:

    Demand-based pricing (not a new concept!)

    Leveraging technological advances Expanding upon a growing knowledge base

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    Demand-Based Pricing is Not a New Concept

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    [Parking should be kept] at a [price] level sodetermined as to keep the amount of parkingdown sufficiently so that there will almost

    always be space available for those willing topay the fee

    William VickreyVickrey, W.S., 1954, "TheEconomizing of Curb Parking Space,"Traffic Engineering Magazine, Nov.Reprinted in Journal of UrbanEconomics 36, (1994), 56-65.

    1954

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    Local Example of Demand-Based Pricing

    I-495 HOT Lanes (Opened Nov 2012)

    Sources:Left: http://www.aaroads.com/guide.php?page=i0495oava Right: : Washington Post Article, October 9, 2014, By Lori Aratani, http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/

    http://www.aaroads.com/guide.php?page=i0495oavahttp://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.washingtonpost.com/blogs/dr-gridlock/wp/2014/10/09/virginias-new-hot-lanes-could-open-as-early-as-december/http://www.aaroads.com/guide.php?page=i0495oava
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    Smart Parking Debuted in US

    SF park (2011)

    Parking search times weresignificantly reduced

    LA Express Park TM (2012)

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    Prices reduced more oftenthan increased

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    Extending Demand Pricing to Loading andBus Zones

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    Delivery and tour busoperators are important usersof curb space

    Demand-based pricing canincrease parking availabilityand reduce their impacts oncongestion

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    CHINATOWN/PENNQUARTER PILOT PROJECTOVERVIEW

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    Project Timeline

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    2010

    Performance-Based Parking

    Programs -Columbia

    Heights andNavy Yard

    2011

    Pay-by-CellIntroduced

    (ParkMobile)

    Jan-May 2015

    Test ParkingSensors and

    Cameras,Transition to Pay

    by Space

    June 2015

    BaselineConditionsAssessment

    Summer 2015

    First PricingAdjustment

    Implemented(to be Updated

    Quarterly)

    Fall 2016

    ComprehensiveImpact

    Assessment

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    The Chinatown/Penn Quarter Study Area

    140 block faces

    1300 metered spaces30 loading zones

    10 bus stop locations

    4 bikeshare stations

    6 car sharing spacesIntercity bus stops

    3 major Metro stations

    WMATA & Circulator stops

    Freeway-Arterial InteractionDifferent land uses

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    Asset Lite ApproachUsing meter and phone payments

    as an occupancy proxyReduced sensor coverage

    (nearly as effective)Portable CCTV cameras can

    capture and predict occupancy

    Determined .982 coefficientof correlation for NE client

    Spatial smart parkingreduces sensor expenditures

    97% accurate and providesvaluable data about vehicle sizes

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    Asset Lite Solutions

    Meters As pay by cell penetration rates

    increase to around 50%, removemeters from one side of thestreet

    Assess impacts

    Occupancy Sensing Alternative hardware Fixed vs. movable Fuse data from other parts of

    parking eco-system Real-time - meters, pay by cell Historical citation, revenue

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    HOW THE CUSTOMEREXPERIENCE WILL CHANGE

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    New Infrastructure

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    New parking meters Pay-by-space configuration

    Credit: Mr. T in DC

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    Current Pay-and-Display Parking

    Park vehicle. Spacesare unmarkedWalk to multi-

    space meter to payReturn to vehicle todisplay the receipton the dashboard

    Make way todestination

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    ParkDCs Planned Pay-by-Space Approach

    Step 1: Park Spaces are indicatedwith meters or spacemarkers.

    Step 2: Enter Space #If parked at a spacemarker, remember the3- or 4-digit number.

    Step 3: PayPay the meter or payafter entering thespace number at the

    pay box.

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    Better Communication and Information

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    Better signage - includingtesting new designs

    Real-time parking availability

    information (example from SF)

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    Variable Pricing Concept

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    Price adjustments quarterly Different pricing by time of day

    CURRENT Parking PricesPer Hour (same price throughout)

    M-F Sat Sun

    7am 9:30am

    Noparking $$$

    F r e e

    9:30am 4pm $$$ $$$

    4pm 6:30pm

    Noparking $$$

    6:30pm 10pm $$$ $$$

    Overnight Free Free

    FUTURE Parking PricesPer Hour (different rates based oncongestion; adjusted periodically)

    M-F Sat Sun

    7am 9:30am

    Noparking $

    F

    r e e

    9:30am 4pm $$ $$$$

    4pm 6:30pm

    Noparking $$$

    6:30pm 10pm $$ $$$

    Overnight Free Free

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    Multiple Touch Points Planned

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    Meetings with business,commerce and neighborhoodgroups

    Social media

    Press releases Technology demonstrations ParkDC website updates Mobile applications

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    Upcoming Activities

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    Media briefing Reach out to Downtown BID and other area stakeholders Prepare the Ground

    Pay by space conversion Early 2015Detector and camera testing

    Test asset lite and data fusion algorithm Develop dynamic pricing engine Continue coordination with partner agencies

    Enforcement business process

    Other Price changes Summer 2015 & quarterly thereafter Pilot ends - Fall 2016

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    More information

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    Contact:

    Soumya Dey, PE, PMPDirector of Research & Technology TransferDistrict Department of [email protected]

    mailto:[email protected]:[email protected]