marketing plan

21
A fun way to stay active

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Page 1: Marketing Plan

A fun way to stay active

Page 2: Marketing Plan

You do not have to go to the

anymore

Page 3: Marketing Plan

We don't get time to workout because of our 'busy' lives

•With our app, we give you a way to incorporate mini workouts in your office space itself

Page 4: Marketing Plan

we make fitness accessible, make training fun and make a healthy lifestyle easier to start and maintain – on a budget. We believe that fitness is not a privilege, it should be made this accessible for everyone - not just people who can pay for it.

Page 5: Marketing Plan

Each workout, each program and poster takes forever to develop, draw and test so none of us has had a good night sleep since 2013.

Having a life is over-rated anyway.

Page 6: Marketing Plan

There is no catch, there are no hidden links or sign-ups – everything is available in high quality

Page 7: Marketing Plan

Who is it for?Everyone

Page 8: Marketing Plan

We refuse to turn people into numbers and what we do here is guided by a single motive: to be of practical use, to help those who want to get fit to do so without feeling pressured, shamed or judged.

Page 9: Marketing Plan
Page 10: Marketing Plan

It;s everyone's desire to stay fit

Page 11: Marketing Plan

Our endorsements

Page 12: Marketing Plan

Your body will thank you in the long run. You’ll be less stressed.

Page 13: Marketing Plan

It will improve your relationships.People like sexy - it's a fact.

Page 14: Marketing Plan
Page 15: Marketing Plan

It improves sleep

Page 16: Marketing Plan

The pricing is 25$ as we are offering the full package to feel better as the days pass by in terms of your health - Workout routines, nutrition plans, motivational stories, everything

Page 17: Marketing Plan

Price reductions will take place if the customer gets more registrations - Referral program.

Page 18: Marketing Plan

Banners and posters will be strategically placed outside junk food stops - to encourage people to change their way of living inorder to live a healthier lifestyle.

Page 19: Marketing Plan

This is how we plan to get people to engage themselves with us.

Page 20: Marketing Plan

Summary Executive SummarySituation AnalysisGoalStrategyTacticsImplementation

Page 21: Marketing Plan

DISCLAIMER•This presentation has been made by Jaitej Baddam, VIT Vellore during a marketing management internship under Professor Sameer Mathur, IIM Lucknow.