marketing plan
TRANSCRIPT
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A fun way to stay active
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You do not have to go to the
anymore
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We don't get time to workout because of our 'busy' lives
•With our app, we give you a way to incorporate mini workouts in your office space itself
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we make fitness accessible, make training fun and make a healthy lifestyle easier to start and maintain – on a budget. We believe that fitness is not a privilege, it should be made this accessible for everyone - not just people who can pay for it.
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Each workout, each program and poster takes forever to develop, draw and test so none of us has had a good night sleep since 2013.
Having a life is over-rated anyway.
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There is no catch, there are no hidden links or sign-ups – everything is available in high quality
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Who is it for?Everyone
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We refuse to turn people into numbers and what we do here is guided by a single motive: to be of practical use, to help those who want to get fit to do so without feeling pressured, shamed or judged.
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It;s everyone's desire to stay fit
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Our endorsements
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Your body will thank you in the long run. You’ll be less stressed.
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It will improve your relationships.People like sexy - it's a fact.
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It improves sleep
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The pricing is 25$ as we are offering the full package to feel better as the days pass by in terms of your health - Workout routines, nutrition plans, motivational stories, everything
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Price reductions will take place if the customer gets more registrations - Referral program.
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Banners and posters will be strategically placed outside junk food stops - to encourage people to change their way of living inorder to live a healthier lifestyle.
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This is how we plan to get people to engage themselves with us.
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Summary Executive SummarySituation AnalysisGoalStrategyTacticsImplementation
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DISCLAIMER•This presentation has been made by Jaitej Baddam, VIT Vellore during a marketing management internship under Professor Sameer Mathur, IIM Lucknow.