Prepared By:- KVS, Delhi Region

MARKETING

• Meaning• Types of marketing• Direct marketing• Tele marketing• Tele shopping• Online marketing• Functions of marketing

Prepared By:- KVS, Delhi Region

MARKETING • Activities undertaken in respect of the exchange

of goods & services constitutes Marketing. ORMarketing includes the collection & analysis of the

information of the customers choices or preferences, converting them into a standard ,competitive ,informative & satisfying product, as well as retaining the customers forever by providing services .

Prepared By:- KVS, Delhi Region

Prepared By:- KVS, Delhi Region

TYPES OF MARKETING• DIRECT MARKETING• ONLINE MARKETING• TELE MARKETING• TELE SHOPPING

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DIRECT MARKETING

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COMPANIES THAT USES DIRECT MARKETING AT LARGE

1. AMWAY

2. ORIFLAME

3. TUPPERWARE CORPORATION

4. HUL (for Aviance cosmetics)

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TELE MARKETINGIn Tele marketing the marketer goes direct to the customer using telecom or IT facilities. Tele marketing facilitates personalized contact, though not face-to-face contact, with prospects.

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TELE SHOPPING OR HOME SHOPPING Tele shopping alternatively known as Home shopping.In home shopping the marketer hawks the products on air and the consumer watches it on his TV screen at home.For example: HOME SHOP 18

Benefits of home shopping:a) Wide variety of choice b) Wide product information is availablec) No transportation cost

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FUNCTIONS OF MARKETING • Gathering & analyzing market information to know the

customers preferences.• Marketing planning- plan with respect to level of

production & promotion efforts to achieve the objective of the firm.

• Product designing – makes the product attractive & provides competitive strength.

• Standardization & grading –ascertaining the product with peculiarities/ specialisation.

• Packaging & labelling- protects the product & imparts information of product.

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Functions continued….

• Branding –giving a distinctive name.• Customers support services- services to maintain the

customers for the entire life.• Pricing of the product to give it competitive strength.• Promotion- informing the customers & encouraging them

to buy the product.• Physical Distribution & transportation-providing customers

with the goods who are scattered at distant locations.• Warehousing – solves the problem of time lag between

production & consumption.

Prepared By:- KVS, Delhi Region

Prepared by:Anita

K.V AAI RangpuriNew Delhi -37