marketing innovation drives growth in manufacturing

Transformation in Manufacturing

Manufacturers: Marketing innovation can bring you the next round of growth

Housekeeping• Chat box is available if you have any questions• There will be time for Q&A at the end • We will be recording the webinar for future

viewing • All attendees will receive a copy of the slides /

recording

Today’s Moderator & Speakers

Debbie QaqishChief Strategy OfficerThe Pedowitz Group

https://www.linkedin.com/in/dqaqish/

@debbieqaqish

Bryan GasslerDirector of Global Marketing

Communications Xylem

https://www.linkedin.com/in/bryangassler/

@bmgassler

Peter Bell Manufacturing Industry,

Marketo

https://www.linkedin.com/in/peterbel/

@peterbel

Kelly DicksonGlobal Revenue Marketing

Operations CommScope

https://www.linkedin.com/in/kelly-dickson-1610a523/

@CommScope









Drive Sales and Marketing alignment to capture leads

Manage and deliver an excellent customer experience

How Marketing needs to change to deliver value

Agenda

Manage and deliver an excellent customer

experience

As a manufacturer how have you developed a true understanding of

buyer needs and interests?

Bryan Gassler Kelly Dickson

How are you investing in influencing business

purchasers to build preference for your

products and solutions?


experience

Kelly Dickson Peter Bell

What are you doing to communicate higher

value-added and knowledge-based view

of your solutions?


experience

Bryan GasslerPeter Bell

Buyers are no longer calling sales for

information. How has Marketing, using

Marketing Automation, closed this gap?


experience

Peter Bell Kelly Dickson

Drive Sales and Marketing alignment to capture leads

Drive Sales and Marketing alignment to

capture leads What do you measure today that is different

from the past?


How has the move to a data driven culture in sales and marketing

contributed to growth?


capture leads


Are you using insight into which activities are generating revenue and

which aren’t ? What have you stopped

doing?


capture leads


How is the relationship between sales and

marketing evolving?


capture leads





@debbieqaqish

Bryan GasslerDirector of Marketing

Xylem


@bmgassler


Marketo


@peterbel




@CommScope









“Most executives in the manufacturing industry are laggards when it comes to understanding the new buyer’s habits and how they apply to go-to-market strategy and tactics … the window of opportunity is open for modern, bold executives willing to change the way they interact with their target audience.”

Bruce McDuffee’s The Manufacturer’s Growth Manifesto

Where are you on your Journey? Take the assessment: http://revmarketer.pedowitzgroup.com/Manufacturing-Marketing-Assessment.html

http://revmarketer.pedowitzgroup.com/Manufacturing-Marketing-Assessment.html

http://revmarketer.pedowitzgroup.com/Manufacturing-Marketing-Assessment.html

Thank You !



@debbieqaqish

Bryan GasslerDirector of Global

Marketing Communications Xylem


@bmgassler


Marketo


@peterbel




@CommScope







