social media drives innovation
DESCRIPTION
Today I presented my book "The Conversity Model" to my colleagues and advertisers at Sanoma Magazines.beSocial media change the way we work and do business. And what's more: they drive innovation. I illustrate my point with cases from conversity.be customers and internal social media / innovation projects at Sanoma Magazines Belgium.TRANSCRIPT
- Social media drives innovation
- Business book
- Versions:
- The Conversity Model / Het Conversity Model
- ePub, Kindle
- Publishers:
- Lannoo Campus (BE)
- Spectrum (NL)
- Josh Bernoff's Empowered
- What do social media have that other media haven't got?
- larger user volumes
- higher user engagement
- virality / power to mobilise
- really detailed analytics
- OBSERVATION CONVERSATION CONVERSION INNOVATION
- OBSERVATION CONVERSATION CONVERSION INNOVATION
- Monitoring: local search?
- Social sentiment map
- Facebook in Belgium
- Total Facebook Users: 3 947 88
- Penetration of population: 37.87%
- Position in the list: 28.
- Penetration of online pop.: 48.66%
- Facebook in Belgium
- Facebook in Belgium
- Example: BMW BeLux
- YouTube
- YouTube Trends Dashboard
- Flickr
- Twitter audience
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- What are your objectives?
- Coolness factor
- Branding/awareness
- Traffic to website
- Relationship marketing
- Sales
- How will you measure succes?
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- ???
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- Mentions
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- Referrers
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- Insights, optins
-
- Sales, prospects, referrals
- Coolness factor
- Branding/awareness
- Web traffic
- Relationship marketing
- Social CRM
- Sales: to catch a lead in mid-air
- OBSERVATION CONVERSATION CONVERSION INNOVATION
- Social Media Plan
- Not a mailing list
- Conversation tactics
- Blogstorm
- OBSERVATION CONVERSATION CONVERSION INNOVATION
- Page Contests
- photo contests,
- video contests,
- design contests,
- logo contests,
- essay-based contests
- Trigger: life stage
- Flash sales
- Active evaluation phase
- Peer recommendations
- Social graph recommendations
- Social commerce
- F-commerce
- OBSERVATION CONVERSATION CONVERSION INNOVATION
- Josh Bernoff's Empowered
- 1) empower your customers
- 2) empower your employees
- HEROes
- HERO stands for highly empowered and resourceful operatives. They:
- - know customer needs
- - use tech to serve customers
- - operate safely
- 4 tips from Empowered - Embrace new technologies - Encourage experiments - Commit to collaborative systems - Spread best practices
- Future trends?
- Mobile: explicit data
- Mobile: implicit data
- where you are (closest store)
- what time it is (opening hours)
- log (how often you've been there)
- your social graph (what your friends like)
- conversity.be/blog
- c. [email_address] .be http://www. conversity .be