Seven Tips to Make Your Brand Memorable

MARKETING GONE WILD

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#1 Develop a Clear, Simple Organizational Strategy

• The importance of a mission statement

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Mission Statement-Best Friends Animal SocietyTo bring about a time when there are No More Homeless Pets. We do this by demonstrating and promoting exemplary animal care and building no-kill community programs and partnerships.

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#1 Develop a Clear, Simple Organizational Strategy

• The importance of a mission statement• The importance of a manifesto

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NKLA Manifesto

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#1 Develop a Clear, Simple Organizational Strategy

• The importance of a mission statement• The importance of a manifesto • Create a tagline as a short “elevator

speech”

Simple “sell” that can be summarized

in one phrase

Has a tangible, visible impact

Feeling of being part of something bigger, community

component

Adopt a polar bear, Give a goat, Plant a

tree

One more animal saved,

tree planted

1,583,567 trees planted

Taglines to Indentify Your Uniqueness

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#2 Storytelling • Why It Matters?• Builds relationships & makes memories • Stories connect us• Storytelling sparks emotion and inspires action• Be the hero, not the villain

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#3 Community Partnerships

• Find and nurture evangelists • Leverage corporate brands to build your own• Give extreme value• Go above and beyond• Make it Easy for People to Talk About You• Be careful about what you put your name on!

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#4 Don’t Produce Crap• Set Brand Guidelines (style guides = colors,

fonts, photo style, etc).• What are Your Brand Attributes? • Less is More• Be Choosey

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#4 Consistency is Key• People crave it & it’s how people develop a passion for

brands.• Marketing rule of 7• If you keep changing your campaigns you don’t give

people the chance to know how you are• Keeping a brand story consistent means having a clear

understanding of your core narrative.

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#6 Find Your Inner Nerd • Insert Your Brand Into the Narrative of the Day• Differentiate Yourself• Get in Front of Your Community All the Time

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Month of March, 2005

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#7 Pound out the PR• Develop exceptional relationships with your

local media• Create the story• Be their go-to source• Give them consistent material• Develop exceptional spokespeople • Don’t forget the animals!

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