marketing checklist (2014)
DESCRIPTION
Where do you want to be in 2014? How will you get there? This template prompts you to think about your objectives. It also provides a clear guide to posting on LinkedIn, Facebook, Twitter, Pinterest, Google+ and your blog.TRANSCRIPT
Objectives for 20141.
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2014 Marketing ChecklistWhere do you want to be in 2014? How will you get there?
www.luanwise.co.uk
1. Define your objectives
2. Identify available resources (time, budget, people)
3. Know your audience
4. Actively listen
5. Plan your content
6. Measure and refine
Think SMART!specific, significant, stretching
measurable, meaningful, motivational
agreed upon, attainable, achievable, acceptable, action-oriented
realistic, relevant, reasonable, rewarding, results-oriented
time-based, timely, tangible, trackable
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M 07738 122 817
T 0845 519 8288
W www.luanwise.co.uk
@luanwise
uk.linkedin.com/in/luanwise
www.slideshare.net/luanwise
http://google.com/+LuanWiseLtd
Blogging □ Post weekly
□ Use keywords
□ Share the link across your social networks
□ Re-purpose your best performing content
Twitter □ Post 4-5 times per day
□ Use hashtags (#) and @mentions
□ Re-tweet, reply, favourite
Google+ □ Post 2-3 times per day
□ Use hashtags (#) and +mentions
□ +1, share, comment
Facebook □ Post 3-4 updates per week
□ Use hashtags (#) and tag people / pages
□ Share, like, comment
Pinterest □ Post weekly
□ Use hashtags (#) and @mentions
□ Include links
□ Re-pin, like, comment
LinkedIn □ Post 2-3 status updates per week
□ Use @mentions
□ Like, comment, share
□ Check who’s viewed your profile
□ Participate in group discussions
2014 Marketing ChecklistWhere do you want to be in 2014? How will you get there?
Follow the rule of thirds
• You and your brand
• Your interests and expertise
• Yourself
Be relevant. Add value.
Check newsfeed/timelines on a daily basis
Make it a habit to like, follow and add new connections
Set up and monitor Google Alerts
Meet people face-to-face
Pick up the telephone!