2014 email marketing checklist - stand out from the herd
DESCRIPTION
Take your 2014 campaigns to the next level with more engagement, leads, and sales! A few simple tips you can implement to improve your results.TRANSCRIPT
STAND OUT FROM THE HERD
2014 Email Marketing Checklist
Define Your Strategy and KPIs
Type of Emails Newsletters, e‐Blasts, Triggers
How Often Daily, Weekly, Monthly
Success Criteria Opens
Clicks
Engagements
Leads
Sales
Grow Your Lists – Add Email Sign Up
Grow Your Lists – Add Email Pop Up
Use a 5‐10 second delay with a cookie
Ensure Deliverability‐ Easy Unsubscribe
Important: Monitor your email replies as some ask to be removed from your lists
Segment Your Inactives
Treat Inactives Differently Than Your Active List But DON’T delete them!
Design for Mobile>50% of email opens are on Smartphones!
Mobile 1st: Design your template based on mobile reader
Or
Responsive: Use Responsive design that adapts to screen size
Increase Opens: test subject lines from address personalization
Increase Engagement: CTA (call to action)
design CTA location Content ‐ text vs
visual
Test For Results
ReMail emails to non‐openers
More frequent emails Monitor Unsubscribe
rate Will increase opens Will reduce % of opens
Try Sending More Emails
Include Sharing links
Separate Share from Follow inks
Drive readers to your blog with Read More links
Integrate Social Media
Always review results Review heat maps Review actual opens,
clickers and not just % rates Segment list based on
meaningful behaviors
Check Your Results Regularly
Set up a Welcome series
Anniversary triggers – birthday, contract renewals, seasonal reminders
Lead nurturing drips based on behavior (opens, clicks, purchases….)
Automate Drip Campaigns
>65% abandon shopping carts
Cart Abandonment Email Triggers can recapture 15%‐20%
Also good for Lead Gen Registration Abandonment
Use Cart Abandonment Triggers
Send Timely, Targeted, Relevant Emails To Subscribers Who Have Asked For Them
The Secret to Successful Email Marketing
STAND OUT FROM THE HERD
OM3 Email Marketing Platform
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