Winners Stand-Out From The

Herd; They Don’t Fit-In

To Stand-Out…

You MUST deliver VALUEExperiences

HappinessNOT the product or technology

What the product creates for someone

The emotional triggers it produces

To Stand-Out…

You MUST deliver VALUE that is

RELEVANT Something people really care about;

Covet, crave, ache (for), hunger (for),

itch (for), yearn (for), lust (after) and long (for)

To Stand-Out…

You MUST deliver VALUE that is

RELEVANT

AND

UNIQUE

Something that ONLY you provide

To Stand-Out…

UNIQUENot “Best of the Best”

Not #1

Not “Excellent”

Not “Top 3”

But The ONLY

To Stand-Out…

“The granddaddy of all mistakes is

competing to be the best, going down the same path as everybody else and thinking somehow you can achieve better

results.” – Michael Porter

To Stand-Out…

“You don’t want merely to be the best of

the best. You want to be the ONLY one’s who do what you do” – Jerry

Garcia, The Grateful Dead

To Stand-Out…

“The S team is the ONLY provider of tailored

cleaning solutions with specialized training

that go beyond the needs of each of our

customers to enhance their business.

We create solutions that last forever.” -- Sheila

Wrap up – An Invitation

• bedifferentorbedead.com• Blog Articles on Strategy, Leadership, Sales, Service, Marketing (and other stuff)

• Connect and Engage • Slideshare.net/royosing

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BE DiFFERENT Series

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BE DiFFERENT Series

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