marketing 2012 entry — oxford brookes university

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  • 8/2/2019 Marketing 2012 entry Oxford Brookes University



    This programme provides essential preparation and enhanced opportunities for graduates from any discipline who are seeking to

    develop the knowledge and skills essential for a successful career in marketing. You gain real-world marketing experiencethroughout the programme and this is sharpened by undertaking a marketing research project for an organisation, providing you

    with the further commercial marketing experience that employers are looking for.

    Additional workshops will help improve your career prospects through gaining knowledge from experts and by the development

    of key transferable skills that employers are looking for. Practical workshops ensure that you understand how the marketingconcepts you study on this programme are applied in business. Our links with professional bodies will help you to develop your

    personal profile and continue with your own professional development.

    For more information about postgraduate study at the Business School visit our web pages (


    Brookes is one of very few UK Business Schools designated as a centre of Excellence in Teaching and Learning and charged

    with sharing best practice in teaching and learning with other Business Schools in the UK. A number of leading professors and

    academic researchers and tutors have helped develop and teach the MSc in Marketing programme and this includes leading

    authors whose marketing texts are widely used in universities and colleges internationally, such as Professor Lyndon Simkin and

    Dr. Frances Brassington.

    You can view the course structure here (../course-structure/marketing.pdf) , in semester one you will study:

    Principles of MarketingMarketing Research

    Understanding Markets and Buyer Behaviour

    Principles of Financial Accounting and Statistics.

    A research methods module will help to prepare you for the MSc Dissertation or Business Project.

    In semester two you will study:

    Marketing Management in Practice this comprises a marketing research project conducted for a commercial or non-profit

    organisation and an Advanced Strategic Marketing Management online simulation.

    You will also take one of the following elective modules:

    Global Marketing StrategyDigital Marketing Communication StrategiesProduct Innovation and Brand Strategy.

    A Personal Development and Leadership module (running across semester 1 and 2) and Consultancy Skills workshops are

    provided to enhance your own personal skills development profile.

    As our courses are reviewed regularly, course content and module choices may change from those listed in the course entry.

    Much of the teaching on the course takes the form of interactive workshops, business projects and simulations but there are also

    lectures from staff and visiting speakers. Lectures, discussions, role-play exercises, learning packages and seminars are linked

    with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the

    opportunity to develop your skills in working as part of a team through structured syndicate work and group assignments and an

    online group based marketing simulation. This MSc in Marketing also enables you to put your knowledge of marketing

    approaches and theory into practice for an organisation in a supervised marketing project.

    Teaching staff are primarily those academics from within the Business School with research and/or in-depth practical experience

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  • 8/2/2019 Marketing 2012 entry Oxford Brookes University


    of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide

    further input.

    The reputation of the Business School is underpinned through course accreditations awarded by the Association of MBAs

    (AMBA) and EPAS, and through memberships of the Association of Business Schools and professional associations such as the

    Chartered Institute of Personnel and Development, and the European Foundation for Management Development. The Business

    School is, therefore, widely regarded as one of the best within its peer group.

    Oxford Brookes Business School is designated by the UK Government as a Centre of Excellence in Teaching and Learning.

    Our courses benefit from rigorous quality assurance procedures and regularly receive excellent feedback from external

    examiners, employers, students and professional bodies.

    Many Business School graduates realise significant career progression and go on to achieve high status in the industry of their


    The Business School has an active programme of research based around six key research areas:

    accounting, governance and information managementeconomics and strategy

    hospitality, leisure and tourism managementhuman resource management and organisational behaviour

    marketing and operations managementpedagogy.

    The school maintains a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.Postgraduate students join a supportive, friendly and multicultural research environment.

    This programme provides essential preparation and enhanced opportunities for a career in marketing within many different types

    of organisations, including manufacturing and retailing, service organisations, charities and government enterprises. Studying

    marketing at masters level will prepare you for a range of careers including product and brand management, market analysis

    and research, customer relationship and services management, direct marketing, internet marketing, public relations, media and


    Free language courses ( are available to all full-timeundergraduate and postgraduate students who are studying any course on our Headington (including Marston Road), Harcourt

    Hill or Wheatley Campuses, and can be taken as a credit on some courses.

    Faculty of Business

    Business School (

    Full-time: MSc: 12 months. The course is delivered over two semesters, with the summer dedicated to the completion of adissertation.

    Part-time: MSc: 2 years

    Wheatley Campus

    September 2012


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  • 8/2/2019 Marketing 2012 entry Oxford Brookes University


    The course attracts students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any

    academic discipline, as well as those seeking continuing professional development. Admission is normally open to those with a

    minimum of a good second class honours degree (or equivalent overseas degree from a recognised institution) or equivalent

    professional qualification, or other qualification. Applicants who possess a diploma rather than a good second class honours

    degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.

    Proof of English language competence is required if your first language is not English; for example:

    IELTS minimum level 6.5 overall with at least 6.0 in the reading and writing components

    TOEFL score of 90 or above (internet-based), plus 4.5 in TWE.

    Please also see the university's standard English language requirements (/international/apply/postgraduate/requirements) .

    If you need a student visa to enter the UK you will need to meet the UK Border Agency's minimum language requirements as well

    as the university's requirements. Find out more about English language requirements. (/international/apply/english/)

    We offer a range of courses to help you meet the entry requirements for this course and also familiarise you with university li fe.

    You may also be able to apply for one student visa to cover both courses.

    Take our Pre-Master's course (/international/pathway/premasters/) to help you to meet both the English language and

    academic entry requirements for your master's course

    Take our University English course (/international/pathway/english) to help you to meet the English language

    requirements of your master's course

    You apply for this course through UKPASS (

    course=30367& ) .

    When you accept our offer you agree to the conditions of acceptance (/studying/applications/acceptance) . You should therefore

    read those conditions before accepting the offer.

    Oxford Brookes operates the European Credit Transfer System (ECTS). All postgraduate single modules are equivalent to 10

    ECTS credits, double modules to 20 ECTS credits, and treble modules to 30 ECTS credits. A full master's course will carry 90

    ECTS credits. More about ECTS credits ( .

    Full-time: 9,260

    Part-time: 4,720

    Full-time: 12,170

    Part-time fees are for year 1 only, unless otherwise stated. Fees increase annually by approximately 4%.

    Questions about fees?

    Contact Student Finance on:

    +44 (0)1865 483088 (

    keting 2012 entry Oxford Brookes University


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