marketing 2012 entry — oxford brookes university

8/2/2019 Marketing 2012 entry Oxford Brookes University

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MSc

This programme provides essential preparation and enhanced opportunities for graduates from any discipline who are seeking to

develop the knowledge and skills essential for a successful career in marketing. You gain real-world marketing experiencethroughout the programme and this is sharpened by undertaking a marketing research project for an organisation, providing you

with the further commercial marketing experience that employers are looking for.

Additional workshops will help improve your career prospects through gaining knowledge from experts and by the development

of key transferable skills that employers are looking for. Practical workshops ensure that you understand how the marketingconcepts you study on this programme are applied in business. Our links with professional bodies will help you to develop your

personal profile and continue with your own professional development.

For more information about postgraduate study at the Business School visit our web pages (http://business.brookes.ac.uk

/postgraduate/)

Brookes is one of very few UK Business Schools designated as a centre of Excellence in Teaching and Learning and charged

with sharing best practice in teaching and learning with other Business Schools in the UK. A number of leading professors and

academic researchers and tutors have helped develop and teach the MSc in Marketing programme and this includes leading

authors whose marketing texts are widely used in universities and colleges internationally, such as Professor Lyndon Simkin and

Dr. Frances Brassington.

You can view the course structure here (../course-structure/marketing.pdf) , in semester one you will study:

Principles of MarketingMarketing Research

Understanding Markets and Buyer Behaviour

Principles of Financial Accounting and Statistics.

A research methods module will help to prepare you for the MSc Dissertation or Business Project.

In semester two you will study:

Marketing Management in Practice this comprises a marketing research project conducted for a commercial or non-profit

organisation and an Advanced Strategic Marketing Management online simulation.

You will also take one of the following elective modules:

Global Marketing StrategyDigital Marketing Communication StrategiesProduct Innovation and Brand Strategy.

A Personal Development and Leadership module (running across semester 1 and 2) and Consultancy Skills workshops are

provided to enhance your own personal skills development profile.

As our courses are reviewed regularly, course content and module choices may change from those listed in the course entry.

Much of the teaching on the course takes the form of interactive workshops, business projects and simulations but there are also

lectures from staff and visiting speakers. Lectures, discussions, role-play exercises, learning packages and seminars are linked

with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the

opportunity to develop your skills in working as part of a team through structured syndicate work and group assignments and an

online group based marketing simulation. This MSc in Marketing also enables you to put your knowledge of marketing

approaches and theory into practice for an organisation in a supervised marketing project.

Teaching staff are primarily those academics from within the Business School with research and/or in-depth practical experience

keting 2012 entry Oxford Brookes University http://www.brookes.ac.uk/studying/courses/postgraduate/2012/marketing

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of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide

further input.

The reputation of the Business School is underpinned through course accreditations awarded by the Association of MBAs

(AMBA) and EPAS, and through memberships of the Association of Business Schools and professional associations such as the

Chartered Institute of Personnel and Development, and the European Foundation for Management Development. The Business

School is, therefore, widely regarded as one of the best within its peer group.

Oxford Brookes Business School is designated by the UK Government as a Centre of Excellence in Teaching and Learning.

Our courses benefit from rigorous quality assurance procedures and regularly receive excellent feedback from external

examiners, employers, students and professional bodies.

Many Business School graduates realise significant career progression and go on to achieve high status in the industry of their

choice.

The Business School has an active programme of research based around six key research areas:

accounting, governance and information managementeconomics and strategy

hospitality, leisure and tourism managementhuman resource management and organisational behaviour

marketing and operations managementpedagogy.

The school maintains a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD.Postgraduate students join a supportive, friendly and multicultural research environment.

This programme provides essential preparation and enhanced opportunities for a career in marketing within many different types

of organisations, including manufacturing and retailing, service organisations, charities and government enterprises. Studying

marketing at masters level will prepare you for a range of careers including product and brand management, market analysis

and research, customer relationship and services management, direct marketing, internet marketing, public relations, media and

advertising.

Free language courses (http://www.english-languages.brookes.ac.uk/more/add-language/) are available to all full-timeundergraduate and postgraduate students who are studying any course on our Headington (including Marston Road), Harcourt

Hill or Wheatley Campuses, and can be taken as a credit on some courses.

Faculty of Business

Business School (http://www.business.brookes.ac.uk/)

Full-time: MSc: 12 months. The course is delivered over two semesters, with the summer dedicated to the completion of adissertation.

Part-time: MSc: 2 years

Wheatley Campus

September 2012

P030367


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The course attracts students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any

academic discipline, as well as those seeking continuing professional development. Admission is normally open to those with a

minimum of a good second class honours degree (or equivalent overseas degree from a recognised institution) or equivalent

professional qualification, or other qualification. Applicants who possess a diploma rather than a good second class honours

degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.

Proof of English language competence is required if your first language is not English; for example:

IELTS minimum level 6.5 overall with at least 6.0 in the reading and writing components

TOEFL score of 90 or above (internet-based), plus 4.5 in TWE.

Please also see the university's standard English language requirements (/international/apply/postgraduate/requirements) .

If you need a student visa to enter the UK you will need to meet the UK Border Agency's minimum language requirements as well

as the university's requirements. Find out more about English language requirements. (/international/apply/english/)

We offer a range of courses to help you meet the entry requirements for this course and also familiarise you with university li fe.

You may also be able to apply for one student visa to cover both courses.

Take our Pre-Master's course (/international/pathway/premasters/) to help you to meet both the English language and

academic entry requirements for your master's course

Take our University English course (/international/pathway/english) to help you to meet the English language

requirements of your master's course

You apply for this course through UKPASS (https://pgapp.ukpass.ac.uk/ukpasspgapp/login.jsp?institution=O66&

course=30367&source=www.brookes.ac.uk ) .

When you accept our offer you agree to the conditions of acceptance (/studying/applications/acceptance) . You should therefore

read those conditions before accepting the offer.

Oxford Brookes operates the European Credit Transfer System (ECTS). All postgraduate single modules are equivalent to 10

ECTS credits, double modules to 20 ECTS credits, and treble modules to 30 ECTS credits. A full master's course will carry 90

ECTS credits. More about ECTS credits (http://ec.europa.eu./education/programmes/socrates/ects/index_en.html) .

Full-time: 9,260

Part-time: 4,720

Full-time: 12,170

Part-time fees are for year 1 only, unless otherwise stated. Fees increase annually by approximately 4%.

Questions about fees?

Contact Student Finance on:

+44 (0)1865 483088

[email protected] (mailto:[email protected])


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The Department of Business and Management is pleased to offer scholarships in all disciplines for students wishing to

undertake full-time taught postgraduate MSc courses. Some part-time courses may be eligible for scholarships for UK and EUapplicants.

Scholarships will be awarded for academic excellence and each award will be paid towards the tuition fee for a taught mastersdegree. These scholarships do not include a maintenance grant.

For further information, visit: www.business.brookes.ac.uk/postgraduate/scholarships.html

(http://www.business.brookes.ac.uk/postgraduate/scholarships.html)

For general sources of financial support, see:

funding for students from the UK and EU (/studying/finance/support/pg_home)

funding for students from outside the EU (/studying/finance/support/pg_international)

As a student in Oxford you'll be at the heart of the UK's most successful economic region and in a centre for leading industries

which provides you with a host of learning opportunities. As a business student you'll have easy access to London and the 'M4

Corridor' - a hub for technology and financial services - as well as the numerous businesses and hi-tech firms located in the

Oxford area.

Because Oxford is one of the world's great academic cities, it is a key centre of debate, with conferences, seminars and forumstaking place across education, science, the arts and many other subjects.

In addition to our own excellent libraries and resource centres, our postgraduate students have access to the world-renowned

Bodleian Library, the Bodleian Law Library and the Radcliffe Science Library

We take great pride in the pastoral, academic and career development support provided to our postgraduate students. Our

postgraduate support coordinator will ensure that whatever problem you may have is addressed rapidly and effectively for you.

Our dedicated careers centre will provide advice and workshops to help develop those key skills needed to develop you career

and get the right job. The programme director and all academic staff provide open office hours when students can walk in

without an appointment to discuss academic or pastoral concerns. A dedicated and caring team of postgraduate programme

administrators ensure the efficient and effective support of students in a friendly and approachable manner.

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to

ensure that you get the best out of your studies.

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need tobe relaxed, happy and healthy throughout your studies.

The Business School has enjoyed significant growth in the past 18 months, recruiting staff from established research centres in

various well-known business schools as we build an enviable research capability within Marketing. We will have the strongestsubmission to the next research assessment exercise and soon most staff will have PhDs and strong portfolios of research

outputs. We now have four internationally regarded Professors of Marketing, who between them are members of variousresearch councils and the Academy of Marketings Research Committee. Staff associate-edit various journals, including the

Journal of Marketing Management and the European Journal of Marketing, two of the leading European journals. Our staff

review for every leading international marketing journal, funding body and conference. We are linked strongly to most of theprincipal professional bodies, acting as their advisers, mentors, referees and reviewers for their academic development and

research strategies.


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Already many staff meet the REF submission criteria and by the time of the actual REF audit in 2013, around half of our

Marketing faculty will be REFable at 3* or 4*, which is a very strong position and puts Brookes on a par with the strongestmarketing faculties in the UK.

We are particularly interested in consumer behaviour, customer engagement and retention strategies, branding (including

political branding and brand mapping), target market strategy and digital marketing. The schools staff routinely publish in these

areas, chair conference tracks and manage special interest groups for the Academy of Marketing and other influential bodies. A

strong theme is the bridging of theory and practice: we strive to both develop new concepts but ensure relevance and

applicability to marketing professionals needs. We ensure a strong synergy between our teaching and research activities, sothat the latest research outputs inform our students' understanding of the subject.

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marketing 2012 entry — oxford brookes university

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