Marketing 2 Syllabus

Overview of Marketing & DECA Review of general Marketing Competencies Opportunities in DECA www.mo.deca.org

Marketing/DECA Projects

Introduce Project Topics Identify plan and conduct marketing

research for a local business Develop a marketing plan for a local

business

Market Planning

Understand the importance of strategic marketing and know a basic outline for a marketing plan

Discuss target market strategies and types of marketing communications

The Apprentice

The Apprentice television show

utilizes every aspect of business. Through the weeks of competition,

we will be developing financial, marketing, public speaking, cooperation, team-decision making and leadership skills.

Selling

Understand the importance of selling. Learn to apply effective selling techniques

PRICING

Discuss the importance of

pricing decisions to the

economy and the individual

firm.List and explain a variety

of pricing objectives and

techniques.

Channel Management

Discuss marketing channels, and supply chain management

Community Projects/Final Identify sources of new ideas for local businesses Discuss strategies in selecting target

markets Review the new product development

process Develop/present a marketing plan for

local product/services in the marketplace