OUR MISSION

DECA prepares emerging leaders and entrepreneurs in marketing, finance,

hospitality and management.

Finance

Hospitality and

Tourism

Our programs serve students in:

Marketing

Business

Management and Administration

OUR MEMBER PROFILE

• Serves students in grades 9-12• Serves students in postsecondary • College and career preparation –Marketing–Finance–Hospitality and Tourism–Business Management and Administration

• Co-curricular

Our students have diverse interests.

Future Major/Career Path DECANational

Accounting/Finance 4.7% 2.7%

Advertising/Public Relations 3.3% 0.7%

Business Administration 8.4% 5.1%

Business - International 5.2% 1.5%

Business Owner/Entrepreneur 14.0% 4.2%

Fashion Merchandising 5.7% 2.4%

Hotel/Resort Management 1.3% 0.4%

Sales/Marketing 4.7% 0.8%

Sports Marketing/Management 5.7% 0.7%

Travel and Tourism 1.1% 0.7%

ATTRIBUTES AND VALUES

• Competence• Innovation• Integrity• Teamwork

GUIDING PRINCIPLES

• DECA prepares the next generation to be– Academically Prepared– Community Oriented– Professionally Responsible– Experienced Leaders

GUIDING PRINCIPLES

• DECA’s Comprehensive Learning Program– Integrates into Classroom Instruction

– Applies Learning– Connects to Business– Promotes Competition

DECA’s COMPREHENSIVE LEARNING PROGRAM• Aligned with clusters and pathways

• Enhances teaching and learning– Business Partnerships– Competitive Events Learning Program– Conferences– Online Activities– Resources– School-based Enterprises

DECA SUPPORTS STUDENT ACHIEVEMENT• Small learning communities• Experiential learning activities

• Rigor and relevance• Diverse activities• Strong business partnerships• Advisor professional development

DECA SUPPORTS PROGRAMS OF STUDY• Spans secondary and postsecondary

• Strong partnerships• Accountability and Evaluation System

• Professional Development

Programs of Study and DECAMarketing Cluster Example

• 9th Grade | Introduction to Business and Marketing– Principles of Marketing Event– Global Entrepreneurship Week, H&R Block Dollars and Sense

• 10th Grade | Marketing 1– Buying and Merchandising Team Decision Making Event– School Based Enterprise, PiperJaffrey and Co. Survey

• 11th Grade | Advanced Marketing– Marketing Management Series Event– New York Experience, Finish Line Challenge

• 12th Grade | Marketing Communications– Advertising Campaign Event– Senior Management Institute, GEW

• Postsecondary | Professional Sales Major– Sales Management Event (Collegiate DECA)– Integrated Marketing Communications Academy (Collegiate DECA) and Online Sales Challenge

Programs of Study and DECABusiness Management and Administration Cluster Example

• 9th Grade | Introduction to Business and Marketing– Principles of Business Administration Event– Global Entrepreneurship Week, H&R Block Dollars and Sense

• 10th Grade | Business Law– Business Law and Ethics Team Decision Making Event– SBE, DeVry Innovations and Entrepreneurship Challenge

• 11th Grade | Business Management– Business Services Operations Research Event– Innovations and Entrepreneurship Conference

• 12th Grade | Entrepreneurship – Entrepreneurship Written Event– Senior Management Institute, GEW

• Postsecondary | Human Resources Management Major– Human Resource Management Event (Collegiate DECA)– Business, Management & Administration Academy (Collegiate DECA)

– Entrepreneurship Challenge (Collegiate DECA)

Programs of Study and DECAFinance Cluster Example

• 9th Grade | Introduction to Business and Marketing– Principles of Finance Event– H&R Block Dollars and Sense

• 10th Grade | Introduction to Finance– Financial Services Team Decision Making Event– School Based Enterprise

• 11th Grade | Accounting 1– Accounting Applications Series Event– Stock Market Game

• 12th Grade | Accounting 2– Finance Operations Research Event– Financial Literacy Promotion Plan

• Postsecondary | Business Finance Major– Financial Statement Analysis Event (Collegiate DECA)– Financial Services Event (Collegiate DECA)

Programs of Study and DECAHospitality and Tourism Cluster Example

• 9th Grade | Introduction to Business and Marketing– Principles of Hospitality and Tourism Event– Dimensions magazine

• 10th Grade | Introduction to Hospitality– Hospitality Services Team Decision Making Event– School Based Enterprise

• 11th Grade | Lodging Management– Hotel and Lodging Management Series Event– Sports and Entertainment Marketing Conference

• 12th Grade | Travel and Tourism– Hospitality and Tourism Operations Research Event– Business partnership with Marriott or Hilton

• Postsecondary | Hospitality Major– Travel and Tourism Event (Collegiate DECA)– Hospitality, Travel and Tourism Academy (Collegiate DECA)– Virtual Business Challenge-Restaurant Management

LEARN MORE

www.ncdeca.orgwww.deca.org