marketech agency credentials
DESCRIPTION
Marketech is technology and design company based at New Delhi, IndiaTRANSCRIPT
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Presented by: Ram N KumarCall: +91 9873916683 or email: [email protected]
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The World TodayThe World Today
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A Creative, Digital Marketing andTechnology Company, Blending
Insight, Creativity and Expertise toSolve Business Problems
A Creative, Digital Marketing andTechnology Company, Blending
Insight, Creativity and Expertise toSolve Business Problems
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Our Lineage
Marketech a full service digital agency whichworks as support system for agencies
Webgenie is web service andSEO company under the aegisof Marketech
Webgenie is web service andSEO company under the aegisof Marketech
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HighlightsOne-stop-Agency addressing the entire spectrum of digital services – Web
Consulting, Web Design, Web Applications, Mobile Solutions & Apps, SearchMarketing, Banner Advertising, Social Marketing and Hosting/Mailing Solutions
Best-in-class, marquee clientele in the Indian market. Rich experience workingwith other digital agencies and partners
Deep international penetration and experience through international business
One-stop-Agency addressing the entire spectrum of digital services – WebConsulting, Web Design, Web Applications, Mobile Solutions & Apps, Search
Marketing, Banner Advertising, Social Marketing and Hosting/Mailing Solutions
Best-in-class, marquee clientele in the Indian market. Rich experience workingwith other digital agencies and partners
Deep international penetration and experience through international business
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Team Structure• Work Scheduling• Quality & Testing• Process
Management
• Client Acquisition• Key Accounts• Account Delivery• Client Relations
FacingFacing OperationsOperations
• Creative• Technology• Search/ Social• Media Execution
• Finance• HR & Training• Administration• IT Administration
Facing Operations
ExecutionExecutionSupportSupport
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Our services
Creative Art& Design
WebTechnology
Mobile Apps& Solutions
InteractiveMarketing
Creative Art& Design
WebTechnology
Mobile Apps& Solutions
InteractiveMarketing
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Clients
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There's a method to the madness of integrated marketingcommunications. It's all about the three Rs:
Delivering the Right message………………..To the Right audience…………..Using the Right medium
Integrated Digital Communication ConsultingThere's a method to the madness of integrated marketingcommunications. It's all about the three Rs:
Delivering the Right message………………..To the Right audience…………..Using the Right medium
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Design stands betweenyour intent and its
realizationWe believe in Co-creating the user
experience along with you
Customized Creative Designs
We provide creative but relevantdesign intelligence to your
business
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• Creative Conceptualization & Graphic Art• LOGO, BRANDING & VISUAL IDENTITY• Print Creative & Production, Brochure Design• Corporate Kit, Marketing Collaterals, POS Merchandise• Corporate websites I Brand/ Campaign Microsites• E-Newsletters, Direct Mailers | E-Greetings, Screen Saver• Ad-banner Design | Campaign Landing Pages• Multimedia Presentations• WEB DESIGNS• UI/UX DESIGNS FOR DIGITAL PLATFORMS• PRE-PRESS DESIGN, PRINT
Creative Art & Design
• Creative Conceptualization & Graphic Art• LOGO, BRANDING & VISUAL IDENTITY• Print Creative & Production, Brochure Design• Corporate Kit, Marketing Collaterals, POS Merchandise• Corporate websites I Brand/ Campaign Microsites• E-Newsletters, Direct Mailers | E-Greetings, Screen Saver• Ad-banner Design | Campaign Landing Pages• Multimedia Presentations• WEB DESIGNS• UI/UX DESIGNS FOR DIGITAL PLATFORMS• PRE-PRESS DESIGN, PRINT
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Analytics & Report
• Analytics tailored to Web 2.0 portals– No. of user registrations, passive to
active users, no. of new customersacquired through registered users, etc
• Activities– Defining strategic objectives
– Setting ROI milestones– Measuring and improving performance
• Areas– Website Traffic monitoring– Direct Marketing campaigns– Online Media campaigns
• Analytics tailored to Web 2.0 portals– No. of user registrations, passive to
active users, no. of new customersacquired through registered users, etc
• Activities– Defining strategic objectives
– Setting ROI milestones– Measuring and improving performance
• Areas– Website Traffic monitoring– Direct Marketing campaigns– Online Media campaigns
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Web Technology
System Analysis, Consulting / SRS, Reverse EngineeringBuild or Buy Decision, Custom and FrameworkWindows & Linux Platform | API, Web Services, 3rd PartyIntegration
eCommerce Platform | Corporate Intranet/ ExtranetCustomized Internet Applications | Content Management System| knowledge management tools | Mailing list application
eCommerce Platform | Corporate Intranet/ ExtranetCustomized Internet Applications | Content Management System| knowledge management tools | Mailing list application
Expertise on wide range of frameworks and Platforms-Joomla | Drupal | Ruby-on-Rails | Wordpress | Zend | Magento| OS Commerce | Cake Php | Code Ignitor | DotNetNuke |vBulletin | Ektron
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Our Focus AreasCloud Based
Development
Architecture design& Development
ArchitectureAssessment
Mobile ApplicationDevelopment
Native AppsDevelopment
Mobile Webdevelopment
Big Data & AnalyticsBig Data & Analytics
Strategy DefinitionStrategy Definition
Big Data PlatformSetup
Big Data PlatformSetup
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ArchitectureAssessment
Design &Development for
Compliance
Mobile Webdevelopment
Mobile PlatformDevelopment
M-commerce
Big Data PlatformSetup
Big Data PlatformSetup
AnalyticsAnalytics
DevelopmentDevelopment
Application Security Service across Domain and PlatformApplication Security Service across Domain and Platform
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marketechOur Key Cloud Service Offering
Assessment andAdoption Strategy
AWSWindowsAzure
SAAS
Application Development forVarious Platforms
Cloud Security Assessmentand
compliance
Monetization services for your Cloud Application
SalesForce.com
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Develop Enterprise Mobility roadmap – which consists of- Industry specialization.- Platform recommendations.
Develop Enterprise Mobility roadmap – which consists of- Industry specialization.- Platform recommendations.
Implementation of your Enterprise Mobility roadmap.- Cross Platform Application development- User Experience- Test and rollout.
Implementation of your Enterprise Mobility roadmap.- Cross Platform Application development- User Experience- Test and rollout.
Our Mobility Service
Enterprise MobileStrategy & Assessment
MobilityImplementation
AndroidiOS
Windows
Titanium,Phone Gap
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Implementation of your Enterprise Mobility roadmap.- Cross Platform Application development- User Experience- Test and rollout.
Implementation of your Enterprise Mobility roadmap.- Cross Platform Application development- User Experience- Test and rollout.
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For Clients looking for end-to-end Mobile Testing solution:- Functional and non-Functional Testing – Security,
Compliance, Performance et al.
For Clients looking for end-to-end Mobile Testing solution:- Functional and non-Functional Testing – Security,
Compliance, Performance et al.Mobile Testing
Mobile SecurityServices
For Clients looking for a comprehensive Security Testing andServices Approach for different Mobile Platforms with respect to :- Application- User/DATA
For Clients looking for a comprehensive Security Testing andServices Approach for different Mobile Platforms with respect to :- Application- User/DATA
Titanium,Phone Gap
SecureSDLC
PerfectoMobile
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Our Application Security Services
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marketechOur Big Data Service Offerings
Strategize and Plan your big data initiative
Architect the solution
Implementing the solution
NoSQL
Social Media
Securing the solution
On boarding the data, process and store data for large-scale analytics for business consumption.
Visualization
Smart Data - Footprint ReductionAnalytics
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marketechTechnology and Platform Led Solutions
Highlightso Cross disciplinary
experience
o Best practices cuttingacross various lines ofbusiness
o Depth of technologyexperience
o J2EE, .NET, PHP,integration, SOA, Web 2.0,Content Management, e-commerce, Security,Portals, SaaS, etc
Core Expertise
o Reverse Engineering
o Modernization services
o Application IntegrationServices
o Business AnalyticsServices
o User Experience
o Application Security
o Performance Optimization
Mobile
o Cross disciplinaryexperience
o Best practices cuttingacross various lines ofbusiness
o Depth of technologyexperience
o J2EE, .NET, PHP,integration, SOA, Web 2.0,Content Management, e-commerce, Security,Portals, SaaS, etc
o Reverse Engineering
o Modernization services
o Application IntegrationServices
o Business AnalyticsServices
o User Experience
o Application Security
o Performance Optimization
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Ecommerce
• Shopping catalogues• Shop cart application• Search• Payment systems• Mobile payments• Ecommerce security• CRM• Dispatch management• Vendor Management• Banking integration• MIS and analytics
• Shopping catalogues• Shop cart application• Search• Payment systems• Mobile payments• Ecommerce security• CRM• Dispatch management• Vendor Management• Banking integration• MIS and analytics
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Multimedia
• Corporate Presentations
• Interactive AV films OR interactivePresentations
• Narrative/Voice Over
• Online presentations
• Product Catalogues
Animation
• Story boarding and conceptualizing• Architectural walkthroughs and 3D set designs• Animation movies• 3D and 2D character modeling• Studio/outdoor shooting & editing• Visual effects• Voice over and background sounds
• Corporate Presentations
• Interactive AV films OR interactivePresentations
• Narrative/Voice Over
• Online presentations
• Product Catalogues
• Story boarding and conceptualizing• Architectural walkthroughs and 3D set designs• Animation movies• 3D and 2D character modeling• Studio/outdoor shooting & editing• Visual effects• Voice over and background sounds
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Mobile Apps &Solutions
WAP sites – static and CMS
Mobile Apps - Native & HTMLApps, Hybrid Apps
Integration on Mobile Platform -Web CMS, Web Database, Off-lineDatabase
Integration on Mobile Platform -Web CMS, Web Database, Off-lineDatabase
QR code applications
Augmented reality applications formobile platform
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Interactive Media Marketing
We are experts at helping both B-to-B and B-to-C clients understand howthe Web and other interactive media can enhance their existing business
assets. We help you leverage them into significant ROI, whether youmeasure that in sales, leads, readership, awareness or business
efficiencies.
A Web brand is judged not just by fonts andColors. The user’s experience on the site is the
critical factor.
We are experts at helping both B-to-B and B-to-C clients understand howthe Web and other interactive media can enhance their existing business
assets. We help you leverage them into significant ROI, whether youmeasure that in sales, leads, readership, awareness or business
efficiencies.
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Search Organic | Paid
Display Brand | Performance CampaignsMail Marketing
Social Marketing & Reputation ManagementSocial Apps. Social Media Optimisation -Identifying &managing relationships with bloggers. Social bookmarking &tagging. Managing video content with tags. Viral Marketing
Mobile Banner | Audio/Video | Device/Profile Targeted
Email Marketing
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Web PR• Publishing & releasing news
on the web• Keeping track of UGC related
to a brand
• Reputationmanagementonline
– Co-ordination for repliesto negative UGC
– Publishing highlyoptimized positivearticles to improve thebalance of positivearticles in SEO
• Publishing & releasing newson the web
• Keeping track of UGC relatedto a brand
• Reputationmanagementonline
– Co-ordination for repliesto negative UGC
– Publishing highlyoptimized positivearticles to improve thebalance of positivearticles in SEO
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Hella is one of the most premier and known automobile companies in the world. A marketleader in almost every other sense, Hella was struggling with its online presence for Indiaoperations. An elementary, brochure-ware website was all that it had to boast of. As a result,Hella was on the hunt for a full-spectrum digital agency that could take it ahead on theinteractive curve and keep it firmly on top.
Even then Hella’s aspirations from the Web were restricted to getting a vanilla and updatedwebsite going. Until it hired Marketech. The latter not only whiffed into Hella a new sense ofbelief in the Web, it also delivered end-to-end interactive solutions and cutting-edge customerengagement tools. At Marketech we don’t just ‘do-for-you’. We think for you.
Our engagement with Hella includes-
• Corporate Website• D2S Microsite• Search Optimization & Search Marketing• Online Advertising - Launch & Lead Campaigns• Social Marketing• Tactical Promo Campaigns• Brand Ambassador driven Events & Promos
Technology at Hella
• Real-Time Inventory/Stock Status• Order Status• Schemes and Offer Management• Target vs Achievement Status• Sales force Performance Score Card• Interactive Tools, Notices /
Circulars related to HR and Sales• Brand Promotion• Customer Feedback on existing
products and new launches• Real-time integration with
Microsoft Navision, Botree & BIsystem.
• Mobile version of portal• MIS Reports and Email/SMS Alerts
Technology at Hella
• Real-Time Inventory/Stock Status• Order Status• Schemes and Offer Management• Target vs Achievement Status• Sales force Performance Score Card• Interactive Tools, Notices /
Circulars related to HR and Sales• Brand Promotion• Customer Feedback on existing
products and new launches• Real-time integration with
Microsoft Navision, Botree & BIsystem.
• Mobile version of portal• MIS Reports and Email/SMS Alerts
Even then Hella’s aspirations from the Web were restricted to getting a vanilla and updatedwebsite going. Until it hired Marketech. The latter not only whiffed into Hella a new sense ofbelief in the Web, it also delivered end-to-end interactive solutions and cutting-edge customerengagement tools. At Marketech we don’t just ‘do-for-you’. We think for you.
Our engagement with Hella includes-
• Corporate Website• D2S Microsite• Search Optimization & Search Marketing• Online Advertising - Launch & Lead Campaigns• Social Marketing• Tactical Promo Campaigns• Brand Ambassador driven Events & Promos
Technology at Hella
• Real-Time Inventory/Stock Status• Order Status• Schemes and Offer Management• Target vs Achievement Status• Sales force Performance Score Card• Interactive Tools, Notices /
Circulars related to HR and Sales• Brand Promotion• Customer Feedback on existing
products and new launches• Real-time integration with
Microsoft Navision, Botree & BIsystem.
• Mobile version of portal• MIS Reports and Email/SMS Alerts
Technology at Hella
• Real-Time Inventory/Stock Status• Order Status• Schemes and Offer Management• Target vs Achievement Status• Sales force Performance Score Card• Interactive Tools, Notices /
Circulars related to HR and Sales• Brand Promotion• Customer Feedback on existing
products and new launches• Real-time integration with
Microsoft Navision, Botree & BIsystem.
• Mobile version of portal• MIS Reports and Email/SMS Alerts
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Application DevelopmentPHP based site forSearching DealerServices for Vehicles
Official Mobile App ofSachin Tendulkardeveloped for Andorid,iPhone, iPad
Official Airtel App forFormula 1 2012 developedfor Android, iPhone,Blackberry, Windows Phone
*Third Party
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Client: E-tutorsWeb, Online training module,
Client: MintWeb, Mobile, Social, Media buying
Client: BBGSITEOnline Casino Game
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Work
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Some recent work: Design, Coding & Content
Globe Capital: ITInfrastructure for onlineTrading
Globe Capital: ITInfrastructure for onlineTrading
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*Third Party
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DIGITAL
Client:
-
Online Marketing: CANIFA Fashion& VTV3, VietnamServices: Designed & developedFacebook applicationfor a photo contest organized byDo Re Mi TV show & CANIFAFashion.
Ecommerce Story : MONDO VIETNAMmondo-bazaard.comEcommerce Story : MONDO VIETNAMmondo-bazaard.com
HospitalityCinnamon stays
Cinnamonstays.inRanked No.1 onTripAdvisor in
Gurgaon
*Third Party
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The world leader in manufacturing support products waslooking for an agency that could manage its internal brandcommunication using online
Furthermore, in line with its legacy for innovation, UFLEX is eager to consider progressive ideas in the digitalspace. Based on its rich experience in delivering world-class digital solutions, Marketech has been able toestablish a strong association with UFLEX serving its digital needs.
Our engagement with UFLEX includes-
• Website Management• Content Development• Search Optimization• Social Marketing Consulting• Company CRM Portal Creation
Furthermore, in line with its legacy for innovation, UFLEX is eager to consider progressive ideas in the digitalspace. Based on its rich experience in delivering world-class digital solutions, Marketech has been able toestablish a strong association with UFLEX serving its digital needs.
Our engagement with UFLEX includes-
• Website Management• Content Development• Search Optimization• Social Marketing Consulting• Company CRM Portal Creation
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“MintCheckpoint Quiz”25000 FB fans gained in3 weeks. 2500 contest
participations..
“MintCheckpoint Quiz”25000 FB fans gained in3 weeks. 2500 contest
participations..
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KST is one of the leading real estate developer companies. KST was looking for a full-servicedigital agency that could strategize and build its web presence from scratch for the Indiachapter.
Having set off the mark with the launch of corporate website, the objective was to swiftlyengage the Internet medium actively for communication, marketing and business support.
By virtue of being equipotent across web design, web technology, search marketing, online advertising, mobilesolutions; Marketech has been able to make KST an active consumer and beneficiary of the web medium.
Today KST’s web presence meets and exceeds that of other much older and top renowned names in real estatebusiness in the country. Our engagement with KST includes-
• Corporate Website, m-Site | Project Website(s) Creation• Search Marketing – Organic and Paid• Online Advertising – consulting, planning and execution• Customer Portal and Broker Portal• Digital Creative Works- EDM, Flash Presentations
By virtue of being equipotent across web design, web technology, search marketing, online advertising, mobilesolutions; Marketech has been able to make KST an active consumer and beneficiary of the web medium.
Today KST’s web presence meets and exceeds that of other much older and top renowned names in real estatebusiness in the country. Our engagement with KST includes-
• Corporate Website, m-Site | Project Website(s) Creation• Search Marketing – Organic and Paid• Online Advertising – consulting, planning and execution• Customer Portal and Broker Portal• Digital Creative Works- EDM, Flash Presentations
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KEY WHITE LABEL PROJECTS
HTML 5 based responsive website for leading car company (Agency work)Titanium platform based Mobile App for a leading media house (Outsourced by Tech firm)Logo Development for a leading Real Estate Company (Agency Work)Application and Game Development for leading car company (Agency work)Creation of Internal chat application, covering entire ERP report (Agency Work)Sales reporting system for a leading Consumer electronics brand (Agency work)Online Trading Platform for Trade XOpen X customization for Ad server
HTML 5 based responsive website for leading car company (Agency work)Titanium platform based Mobile App for a leading media house (Outsourced by Tech firm)Logo Development for a leading Real Estate Company (Agency Work)Application and Game Development for leading car company (Agency work)Creation of Internal chat application, covering entire ERP report (Agency Work)Sales reporting system for a leading Consumer electronics brand (Agency work)Online Trading Platform for Trade XOpen X customization for Ad server
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SOLUTIONHuge Digital world, billions of people and lot more possibilities
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PROJECT SERVICING
• Marketech shall depute a Project Manager (PM)
ProjectServicing
Team
ProjectServicing
Team
Client Visit• Regular periodic tele-conversations are advised for discussions and
approvals during development phase• PM shall visit the client’s office on regular interval
Client VisitClient Visit
• Project Servicing team shall be available between 1000 hours and 1900hours on all working days.
• The team personnel can also be contacted over phone beyond regularworking hours.
TeamAvailability
TeamAvailability
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A Presentation by
Marketech IT Solutions
Thank you…