“YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION”

WHO WE ARE The CPMS Africa Group is an integrated marketing communications agency of

specialists that delivers strategic marketing solutions to your brand and business.

We boast to be the most professional, integrated, through-the-line marketing

consultancy in Africa.

Chris Parkes Marketing Solutions (cpms) was founded in 2002 By Chris Parkes, A

British ex-pat and one of Africa’s top marketing specialists. 14 years down the

line, CPMS Africa now has offices in South Africa, Nigeria & Ghana.

Our ‘out-of-the-box’ creative approach – combined with our vast experience

and ‘do or die’ work ethic – ensures that every client gets not only a dedicated

partner who has their interests at heart, but also one who is committed to doing

whatever it takes to get the job done to perfection!

OUR VISION

to work for a select number of clients who value our ability to deliver

innovative, creative and effective work

build a strong relationship with clients who are serious about getting

things done and willing to take us into the heart of their business “

“ ”

”

OUR STORY

2002

Starting off as

consultants to British

American Tobacco,

leading to over 10

Year relationship

Won biggest

promotion ever by

Guinness Nigeria –

The Michael Powers

Movie

Distell & Guinness

projects in Cameroon

& Ghana lead to us

opening office in

Accra. Launch of

Etisalat 3G Network

Creation of The

Exotic Car Festival

& Luxury Africa.

Launch of

KnysnaON fiber

2016

JOHANNESBURG

OFFICE OPENS, SOUTH AFRICA

ACCRA OFFICE OPENS, GHANA

KANO & CALABAR

OFFICE OPENS, NIGERIA

CPMS AFRICA OPENS LAGOS, NIGERIA

OUR SPECIALITIES

Market Research / Analysis

Market Strategy

Brand Positioning

Advertising Campaigns

In-Store Displays

TV/Radio/Print/Digital/Outdoor Media

Social Media Strategy / Management

Email Marketing

Mobile Website / App Development

Social Media Management

Social Media Campaigns & Strategy

Website Design / Development

Road Shows

Product Launches

Exhibitions

Conferences

Experiential Activations

Branded Events

Year End Functions

Teambuilding

Brand Activations

Brand Promotions

Corporate Hospitality

Catering

Event Décor

Public Relations

Corporate Gifting

Collectors’ Pieces

Website Development

Application Development

Augmented Reality

Virtual Reality

Technical Production

Brand Ambassadors / Promoters

Incentive Packages

Procurement

SUPPORT MARKETING EVENTS

OUR REACH

Over 40 years’ industry knowledge, and a strategic footprint throughout

the Continent, gives our clients a significant advantage when utilising our

services

PERMANENT OFFICES:

SOUTH AFRICA - JOHANNESBURG

NIGERIA - LAGOS, KANO, CALABAR

GHANA - ACCRA

STRATEGIC PARTNERS IN EUROPE & UK

AGENCY BENEFITS

ACCOUNTABILITY We submit monthly reports.

Every person/business is accountable for their actions - good or bad

PROFESSIONAL We treat every business or brand

as if it were our own. Professionalism guarantees

results

EXPERIENCED With over 40 years in

the industry, we put our knowledge to use to

get the most effective results

INNOVATIVE Experience isn't

everything! Our team consists of ambitious and

creative young innovators

SPECIALISTS We know our industry and have the confidence in our ability to

assist our clients needs

RELIABLE We work with you, advise and

guide. You have our commitment to your brand.

OUR FOCUS

“Price is what you pay, Value is what you get” – Warren Buffett

MARKETING

Today’s fast-pace world requires utilising all online and digital platforms as a

standard for any brand to successfully communicate with, and market to, their

targeted audience. We take the reigns and guide your brand

Consultancy

Social Media Management

Social Media Strategy

Email Marketing

App Development

Website Design

Market Research / Analysis

Market Strategy

Brand Positioning

Advertising Campaigns

In-Store Displays

TV/Radio/Print/Digital/Outdoor

EVENTS

Successful events require professional organisation, in-depth knowledge and

industry insight. We encompass all the above and take the utmost care in

ensuring that every event – big or small – is executed to perfection.

Year End Functions

Teambuilding

Brand Activations

Brand Promotions

Corporate Hospitality

Specialised Event Solutions

Road Shows

Product Launches

Exhibitions

Conferences

Experiential Activations

Branded Events

CORPORATE GIFTS

We buy directly from selected manufacturers and importers, ensuring quality

and affordability for our clients – be it thousands of branded pens and folders for

a conference, or a personalised helmet signed by Louis Hamilton for a VIP client.

Promotional Items

Branded Items

Group Gifts

Branded Clothing

Custom-Made Items

Collector’s Pieces

Incentive Packages

Vouchers

PUBLIC RELATIONS

We strive to nurture a mutually beneficial and passionate relationship with the

media, thus driving favour toward our clients. This leads to a desirable,

sustainable and explorable perception. We create an emotional bank account

for clients amongst critical and desirable target audiences – using the most

effective perception management tools

Brand Positioning

Media Liaison

Relationship Building

Press Releases

Media Retreats

Brand Communication

Digital Content

Corporate Reputation

Corporate Image

Perception Management

DIGITAL MASTERY

The Digital Age is upon us, to adapt is to survive. Our experienced and

innovative digital masters ensure that any challenge is met head on, and that

we surpass all expectations – be it a pioneering new website, or a virtual reality

product experience at a brand activation.

Website Development

Application Development

Virtual Reality Experience

Augmented Reality

Drones

Technical Production

EXQUISITE DÉCOR

We focus on providing décor that is tailor-made to suit each event, creating a

unique look and feel that exceeds our Clients’ expectations. We pride ourselves

on our unique ability to “visualise” the interpretation of the Client’s brief in such a

way as to create the desired effect – with attention to the finest detail.

In-house Décor Specialists

Tailor-Made Themes

State-of-the- Art Equipment

Latest Trends

Integrated Technical Support

Efficient Teams

XCLUSV EXPERIENCES The trademark “XCLUSV experiences” are a series of extravagantly organised

evenings unlike any other, hosted by CPMS Africa throughout the year. An

intimate, extraordinary experience that is perfect to impress on an important

business deal or even a ‘different’ evening out for friends.

Johnny in Cuba – Featuring Johnny Walker Blue & Cuban Cigars

Swiss Kiss – Featuring Swiss Lindt Chocolate & Cognac

Wine Knott – Featuring Exotic Wine & Seafood

High Stakes Poker – Featuring Whiskey & Poker

Diamonds on Ice – Featuring premium Vodka & Diamonds

The Ultimate Treat – Spa Treatment & Health Experience

OWN THE EVENING – INTERMATE GROUPS - TICKETS AVAILIABLE – TAILOR MADE PACKAGES

PORTFOLIO

“What the mind of a man can conceive and believe, it can achieve”

- Napoleon Hill

CLIENT LIST

Consultancy Services

Strong Client Relationships

Project Management

Brand Partnerships

Strong Supplier Relationships

Multi-National, Local & Governments

SUPERCAR LAUNCH

Daytona Group Grand Super Car Launch

5 Supercars launched in one evening

McLaren P1

Rolls Royce Wraith

Aston Martin Rapide S; Vanquish Volante; & V12 Vantage S

2000 Prestigious Guests

Celebrities, Sports Stars & International Entertainment

VINTAGE OPULENCE

ENRC Mining Exquisite Year End Function

300 Guests

World-class entertainment

Champagne towers & Lindt chocolate fountains

Stunning décor

Personalised gifts

Chauffeur transport

THE EXOTIC CAR FESTIVAL

AFRICA’S MOST PRESTIGIOUS MOTORING FESTIVAL 2 DAYS *4000 VIP’S * 20 000 VISITORS * CELEBS * TRACK TIME * FAST CARS *

FANCY TOYS * EXQUISITE CUISINE * SUPERB ENTERTAINMENT *

LUXURY AFRICA

BROWSE & INTERACT WITH THE WORLD’S FINEST BRANDS AT AFRICA’S

MOST EXTRAVAGANT EXHIBITION

BRITISH AMERICAN TOBACCO

Pall Mall Launch

National Trade & Marketing Conferences

Dunhill New Pack Launch

St Moritz Re-Launch

Consumer Advertising & Marketing

Rothmans Promotions

Pall Mall Promotions

Pall Mall Rural Sales Drive

Sponsorships & Event Marketing

B & H Menthol Launch

London Promotions

John Player Targeted Promotions

Trade Channel Relationship Management

Trade Merchandising Programs

a ten year relationship working across all brands developing consumer contact and advertising programs

ZAIN

MTV Awards

Idols Launch

Nigeria Music Awards

Find Your Rhythm – Hit The Road

Vmobile to Celtel to Zain Launch

ZAIN Consumer Promotion

Zain Music Invasion

ZAIN Trade Visibility Re-branding

Zain True Launch / University Activations

Don’t Forget The Lyrics

Independents Jam

Press and Media Launches

Management Conferences

Trade Partner Awards

retained by Zain over four years for all sponsorship and events

GUINNESS

a twelve-year relationship

working across all brands and on some of their

biggest campaigns to

date

Wycliffe Jean Guinness Concerts

Guinness Critical Assignment Movie Promotion

Guinness FES New Bottle Launch

Harp Lager Re-launch

Gordon Spark Promotions

Smirnoff Ice Launch

Satzenbrau Launch

Malta Guinness New Bottle Launch

Guinness Roadshows

Trade Channel Development Program

Consumer Database Management

National Conferences

Marketing Conferences

NIGERIAN BREWIES

Sponsorship

Event Marketing

Star Crown Cork Promotion

Gulder 5-Aside Football Promotion

Star National Consumer Promotion

Gulder National Consumer Promotion

Star Music Activation

DISTELL

Amarula Advertising and Promotions.

Bisquit Cognac Product Launch.

Knights Whisky Product Launch.

J.C Le Roux Sales Promotion.

Drostdy Hoff Sales Promotion

Savanna Dry Cider Activations

Nederburg Wines Activations

Royal Reserve Activations

Two Oceans Wines Activations

Royal Reserve Activations

an eight-year relationship focusing on driving sales and increasing market share on various

brands - both in Ghana & Nigeria

AVON JUSTINE

Annual National Sales Conference

Annual Marketing Conference

Annual Back To Work Conference

Annual National Roadshows - 25

events in 12 cities over 2 months

Branded Merchandise

Management Executive Teambuilds

Annual Year End Party

Avon Fragrance Launches

Justine Fragrance Launches

a five-year relationship working with both Avon

and Justine brands running all national

roadshows, conferences and branded merchandise

“

”

NEOPAK

Annual Family Day – over 1000 people

New Factory Launch

National Conference

Executive Management Teambuild

Annual Company Teambuild

Incentive Packages

Branded Merchandise

Procurement of Goods

a seven-year relationship focusing on procurement and all events for the company’s Corrugate Division

SAB

Annual Media Partners Event

Press Packs

Promotions

Activations

Branded Merchandise

Charity Drive

a seven-year relationship working closely with the SAB group in South Africa, Nigeria & Ghana

focusing on promotions and events

ETISALAT

High Profile Launch of ‘3G’ Service

Three Day Exhibition

Multi-Market Roadshows / Sales

Promotions from 2010 - 2012

Experiential Marketing and Product

Exhibitions

Extensive Roadshows with Direct

Selling to Consumers

Branded Purpose-Built Truck toured the

country for over 12 weeks Sampling

and Selling

SUN INTERNATIONAL

Sun International Viral email, Co-Sponsor, Virgin

Nigeria

Database Building for the Sun International Group in South Africa

Promotion of the South African International

Hotels - persuading Nigerians to choose SA for

holidays

Promotion of the Hotels for Business Meetings,

Incentives, Exhibitions and Conferences.

Launch of the Federal Palace Hotel in Lagos

CONSUMER ADVERTSING & MARKETING

MCVITIE’S

Won the business in 2009 against 3 top agencies;

Produced the first commercial for national TV schedule

Planned and bought the media

First commercial ran November 2009

Produced two new commercials in 2010

2011 commercials produced - but held back due to economic situation worldwide

CONSUMER ADVERTSING & MARKETING

COCA-COLA ZERO

BILLBOARDS TRUCK BRANDING PRESS ADS

Developed the ATL Campaign working with

Stepjump Marketing – our UK partner

Product Launch & OOH Campaign

GTI INSURANCE

ADVERTISING CREATIVES

Advertising Campaign

developed for their PR

Agency - TPT International.

GERVENNE

Gervenne Bill Boards

Planned and bought

the media across Ooh,

Radio and Television.

“Trying to market a brand or product without a marketing strategy is like winking at a woman

in the dark - You know what you're doing, but she doesn’t have a clue” - Chris Parkes Founder of CPMS Africa

www.cpmsafrica.com +27 11 068 4280 richard@cpmsafrica.com