look agency credentials
TRANSCRIPT
In Brands We Trust!
Mainly traditional media
2011
Big campaigns start from the Internet
2013
Age of personalized media
2015
Most media are controlled online
2014
Internet is becoming one of the best media
2012
From media to content ecosystems
Media can reach TA, but cannot reach people’s minds. You can gain SOV and attention, but you cannot build friendship with customers. That is why brand content and media ecosystems drive new market needs
The only way to gain and maintain Brand’s popularity is to develop content for it’s audience
It’s all about content!
Engaged in development of content for brands and helps it to reach customers
Exploring and deeply understanding brand territory
Developing creative/content platform
Attracting opinion leaders for its broadcasting
Sharing it for all media channels
Mobile marketing
Digital projects
SMM
Catching Trends
Sharing global in local context
Analyzing audience’s attention & behavior
Analyzing Brand’s
guidelines
Classic: OOH, TV & Radio
Printed and Digital Press
Spread
Backstage
Make content available through all media channels. Help audience find interesting content themselves.
We understand emotional territory of your Brand. Build creative content platform. Testing and analyzing content.
Making it personal
Understanding audience interests
People trust them, people want to be like them and ready to copy their behavior and habits
People love to have idols Correctly implanting brand into opinion leaders’ routine and publicity, brings high level of interest and loyalty from fans.
Maximum inspiring
Opinion leaders
OUR PORTOFOLIO
Some of the best cases
First Kazakhstani entertainment portal for women; Special mood for lovely wives and pretty housewives; More than 500 000 unique users and 30 000 followers in SMM; Special projects with offline activities.
Own websites
Internet-portal of new generation; The latest trends in fashion world, exclusive reports, efficient materials; More than 145 000 unique users and 8500 articles in a month; Special projects with offline activities.
Task: Communicate new positioning FIRE & ICE, CARTE NOIRE Done: Award ceremony Fire & Ice and 5 videos about art-people nominees. Contrasting videos of coffee desserts were filmed in Almaty with the winners of territories. The aesthetics of the culinary process finds an echo in the creative work of each person. Video views: over 33 000 http://look.tm/content/blog/carte-noire-fire-ice-pyat-territorii
Fire & Ice Carte Noire Award Ceremony & Celebrity videos
Task: § Increase brand awareness; § Build up brand image as being
necessary part of healthy diet; § Increasing WOM by attracting
opinion leaders to the project;
Done: Special project at Comode.kz with attracting opinion leaders and bloggers. Duration: 37 days
Website stats: Articles unique views: 48 307 Main page banner views: 408 101 Cumulative project reach: 696 746 Cost per contact: 2,5 KZT SMM Results: Cumulative followers: 29 742 Cumulative SMM reach: 141 500
Nestle fitness: Get Slim with fun! Special project @ Comode.kz
BelVita Healthy Breakfast Event, PR and Opinion Leaders
Task: To present new way of healthy breakfast - BelVita snacks. Done: • Creative teasing process; • Branded invitations-sets; • BelVita sampling; • Mood presentation; • Product give-aways. Number of guests: 68
Support: pre-PR and Post–PR in Digital and Print (non-paid): Viral video with celebrities locally produced and greatly performed https://www.youtube.com/watch?v=UWgC9taKxig Results: Video views: 10834 Reach of facebook and instagram posts: 566 453 Number of impressions all media: 5 544 403
- Belvita is the best balanced breakfast solution- Belvita is the Start that lets you to carry on strong
12
Goal: to increase sales, create buzz around the brand. Done: Media, Digital and PR placements generated traffic both to the store and website through the complex context mechanic. Mechanics: • Among Mango retail chain • Choose your look with our stylist • Make-up on • Make your photo and find it at look.tm • Get more likes and win trip to Barcelona Event period: 3 weeks of August 2013
Results: • Increased market share by 20% • More than 500 contestants • More than 60 000 unique visits to branded
page Mango at look.tm web platform • 20 906 photo comments • 1232 likes in social networks • More than 15 000 views of backstage
video Look.tm/mngstyle
Mango contest Trade, Digital, PR, web/video/photo production
Task: Increase in brand awareness, traffic to the store. Done: § Presentation of seasonal trends SS'14 for 40 make-up artists § Trend presentation outfits from famous designer Alexey Chzhen § Hairdo from Schwarzkopf Professional stylists Results: 40 media companies at seasonal brand presentation SS'14 30 free publications after the event
MAC cosmetics PRO TOUR RECAP Event, Opinion Leaders
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Goal: To create buzz and WOW effect around TA through promo activity in the biggest shopping center. Done: Strength contest with 10 finalists. Event period: October – November 2013. Results: 1 582 647 contacts http://kiwi.kz/watch/o2qm448a5d4i/
Gillette Not for sensitive men. PR, offline strength contest.
Goal: New product launch, new secret taste communication.
Duration: 3 weeks
Digital Media Placement Results:Average CTR 1,18%. Total impressions 11 133 065.60% placement – rich-media.1 message / 1 unique user / 1 day
Website Statistics:Visitors 159 593Unique visitors 131 856
Dirol: Keep a Secret! Digital creative, media & production
Strategic department
Marketing research, Market and audience analysis, Strategy development, Innovations and trends.
PR and SMM
Brand handling, Opinion leaders, SMM.
Planning and client service
Account management, Media planning.
Building content-platform
Understanding emotional and functional Brand Territory, Developing viral/useful content.
Our Services
Creative
Creative strategy, Production of ads, photo/video and web materials, BTL and events.
75% 25%
OUR MAP
Dubai
Almaty
Fashion and Luxury branch.
Almaty Dubai
Moscow
Head Office of Agency. Media and Creative teams are
here.
10%
Technical experts for our Digital
campaigns.
Moscow
OUR DIRECTORS MANAGING PARTNERS OF
LOOKAGENCY
Gulnar Tyndybaeva Mikhail Varenitsyn
Famous for his successful start-up projects in media, production, creative and digital. Turning start-ups into prosperous and wealthy companies. Co-founder of a large number of companies, has strong analytical and strategic skills. Founder of second largest digital service company on the market Adnet. Six years worked as Director of Business Development at market leading media holding - Aegis Media CCAR. Currently Mikhail is developing Content Marketing in Kazakhstan and making Media ans Creative becoming personalized for global brands.
10 years in project management. Co-founder of the first Kazakhstani fashion and lifestyle Internet portal – look.tm. Co-founder of the first Kazakhstani website for women and housewives – comode.kz. One of the top fashion and beauty opinion leaders in Kazakhstan, has been invited by Burberry London to participate in Art of Trench Project, has been named as one of 50 most influential people in fashion industry of Kazakhstan (a special book edition) and invited by P&G Beauty Vision House (annual premium event for world leading beauty opinion leaders).
Event and creative solutions, day-to-day
communication, follow-up of documents, leading of new business process.
Account Manager
Fashion is her profession. Also beauty, celebrities,
photo shoots and all about lifestyle.
Aizhan Bekmukhamedova
Editor in Chief
Can build successfull Public Relations for any brand. He knows who, when, where and what
should say.
Mikhail Koval
PR Director
Develops all-media campaigns’ strategies. Our innovations genius
and digital trend-catcher.
Yuriy Kraluyk
Strategic Director
KEY PEOPLE Manpower means much for us!
Kamila Alen Alexandra Chernomazova
Builds long-lasting relations with current and
new Clients. Solving urgent and high
complexity problems.
Account Director
Developing agency in different directions and optimizing internal and external communication
processes.
Business Development
Malika Sholpanovich
