A PROJECT ON THE 3G SERVICES

GROUP:GEN-YPresented by

Gaurav jain

Trishu sharma

Vickram singh

Vishrut panday

V.Satya Deepak

3G (Third Generation) is the latest wireless technology.

Also, known as UMTS (Universal Mobile Telecommunications System),

Providing wireless access enabling data and information for the users anywhere anytime.

To know about the preference level associated with different mobile service providers regarding the 3G.

To find out the adoption trend towards 3G. To find out the factors affecting 3G in context of

mobile handsets market. To study the economic expectation of the

customers & the retailers from 3G.

Objective

A sample of 100 people was taken on the basis of strategic convenience. The actual retailers were contacted on the basis of random sampling &40 retailers were contacted for this process.

Research Period: Research work was carried for 2-3 weeks.

Research Instrument: This work was carried out through self-administered questionnaires. The questions included were close ended, dichotomous and offered multiple choices.

Data Collection: The data, which is collected for the purpose of study, is divided into 2 bases:

Primary Source: The data has been collected directly from respondent with the help of structured questionnaires.

Secondary Source: The secondary data was collected from internet and references from Library.

SAMPLE SIZE AND DESIGN

Consumer Findings

1. Demographic (who they are?)Youth (College goers)Corporates2. Both male and female3. Geographic (where they are?)

Metro (Delhi NCR)

Approach for study

Finding 1: Age analysis of sample

Sample consists of responses from various age groups, majorly age group range 21-25. Followed by age groups 26-30 and 46+.

Maximum no of sample contains the current target segment for consumer of the Aircel.

Finding 2: Consumer perception towards better 3G service

Provider After analyzing the

responses we collected, we come to know that consumers think that Airtel will provide the better 3G services in India with 50% responses in Airtel’s favour.

Vodafone is the 2nd big player after the Airtel but it is way behind with just 19% responses in its favour.

Finding 3: 3G Handset Brands preferred by Consumer

Consumers think that Nokia and BlackBerry will be the best brands to switch over to use the 3G services on the mobile.

Finding 4: Frequency of Changing Handsets

Maximum people tend to change their mobile handset in more than 12 months.

Finding 4: Internet Speed Desired by Consumers

Most of the consumers expect internet speed range between 3-7.2mbps from 3G.

Finding 5: Monthly Mobile Bills of Consumers

Maximum number of consumers spend more than Rs 800/month on their mobile bill.

Finding 6: Demand for 3G

84% of people have willingness to switch over to 3G as a mode of communication.

84% of people want to use internet on phone.

Speed and price Edutainment and price

Gender and willingness to switch Income and willingness to switch Connectivity and add on features Networking and data transfer

Customers most preferred combination of attributes

(3G)

Finding 7: Correlation between Internet speed and Willingness

to pay

The value of Pearson Correlation between Internet speed and willingness to pay for that particular speed is .531, which means there is significant level of correlation between the both.

Finding 8: Correlation between Gender and Willingness to

Switch to 3G

The value of Pearson Correlation between gender and willingness to change to 3G as mode of communication is .087, which means there is negligible correlation between the both.

Finding 9: Correlation Between Income and Willingness to

Switch to 3G

The value of Pearson Correlation between income and willingness to change to 3G as mode of communication is -.045, which means there is negative low degree of correlation between the both.

Finding 10: Internet Service Provider on Phone

Airtel is the market leader in providing Internet on phone followed by Vodafone and Aircel.

Factors Adopted in Study

• Connectivity• Speed• Online gaming• Web browsing• Social networking• Video calling• GPS• Online trading• Mobile Banking• Mobile TV• Price

Connectivity Speed Price Customized services

Product attributes (3G) Determinant attributes

Retailer Findings

Finding 1: Retailer’s Perception of 3G Market Leader

38.5 % retailers think that Airtel will be the market leader in 3G service while 35% think Vodafone will be the leader.

87.5% retailers think that demand of 3G will be very price sensitive.

Finding 2: BB v/s 3G

50% retailers think that demand of 3G will be more while 47.5% feels positive for Broadband.

Finding 3: Retailer’s Perception for 3G

57.5% retailers think that demand of 3G will grow.

32.5 retailers think that demand of 3G will be first steady and then it will pick up.

Finding 4: Correlation Between Service Provider Purchased and Perception For Better 3G Service

Provider The value of Pearson

Correlation between mobile service provider purchased and better 3G services provider companies is .166, which means there is negligible correlation between the both.

Finding 5: Correlation Between Perception for Current Handset

and Handset for 3G

The value of Pearson Correlation between brands of handsets purchased and 3G handsets brands is .064, which means there is negligible correlation between the both.

3G zones in the outlets (let consumer experience it).

Sponsoring different college and corporate events to associate Aircel with youth and corporates.

Offering different service package for different users (3G).

Huge market in institutions for edutainment (e-books, Youtube, Facebook, data transfer between friends).

Use brand “DHONI” for dongles (ad designing along the world cup win).

Be the market innovator in giving wireless internet everywhere by offering better service with better network.

HOW CAN WE POSITION IN THIS SEGMENT??

Aircel’s competitors (3G Service Provider)•Airtel•Vodafone•Idea•MTNL•Reliance•TATA

Broadband as a service is also a substitute for the 3G service which can be a competitor of 3G

Competitive Landscape

Bright future for the 3G (expected to grow up to 400 million consumer base 2015).

Can emerge as the market leader with market penetration.

Implement a CRM to upsell and cross sell the services to existing users.

Trend to switch from existing MSP’s observed. People willing to use 3G as a communication

medium (80% willing to change in our survey). Smart phones were seen to be influencing the

purchase of 3G service providers. The ad on TV does not result in the adoption

of a service provider.

Conclusion