Orientation Orientation Training WorkshopTraining Workshop

3G Introduction

3G Services

Expected customer

3G queries

Summary

3G Introduction

3G Services

Expected customer

3G queries

Summary

3G was launched in a big way in 2002-033G was launched in a big way in 2002-03

But subscribers rejected

3G initially

But subscribers rejected

3G initially

(There was Less than 2 % penetration in first 2 years)(There was Less than 2 % penetration in first 2 years)

3G Commercial Networks3G Commercial Networks 3G Network Launch Commitments3G Network Launch Commitments

There are more than 185 commercial networks in more than 80 countries

There are more than 185 commercial networks in more than 80 countries

BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival.

BSNL needs to ensure that the 3G launch is a success.

BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival.

BSNL needs to ensure that the 3G launch is a success.

[ What does 3G bring to the table..?] [ What does 3G bring to the table..?]

Increased voice capacity.

Increased data speeds.

Increased voice capacity.

Increased data speeds.

Enhanced experience on existing services

New exciting services

Enhanced experience on existing services

New exciting services

Increased ARPU from subscribers.

New revenue streams.

Increased ARPU from subscribers.

New revenue streams.

Increased Capacity

End user services

Revenue potential

High quality voice Mobile Broadband

Video services Video Call/streaming videos/ Video

clips

Enhanced Content services – Music/

tones/pictures

Business solutions E-Mail/enterprise services

Mobile TV allows the user to view TV channels on the mobile

Mobile TV allows the user to view TV channels on the mobile

Full movie /music download

Live news & sport updates

Interactive games

Video streaming

Wallpapers and

Tone downloads

Full movie /music download

Live news & sport updates

Interactive games

Video streaming

Wallpapers and

Tone downloads

The content services include the following:The content services include the following:

Users can download full track music and videos on their mobile any time , any where

Users can download full track music and videos on their mobile any time , any where

This has happened:This has happened:

This is happening now:This is happening now:

Access devices like a portable laptop or a mobile handset are typically used.

Access devices like a portable laptop or a mobile handset are typically used.

Mobile Broadband signifies Mobile Broadband signifies

High speed Wireless access High speed Wireless access

3G gives the user the flexibility to access high speed internet any time anywhere.

3G gives the user the flexibility to access high speed internet any time anywhere.

Video Call

With the deployment of 3G,Video call

service will put BSNL on clear cut

advantageous positionwith respect to it’s

competitors

With the deployment of 3G,Video call

service will put BSNL on clear cut

advantageous positionwith respect to it’s

competitors

Video Call

A girl in a city looking and talking to her grandmother ,living in a rural area, through 3G Phone

A girl in a city looking and talking to her grandmother ,living in a rural area, through 3G Phone

Video Mail

In addition to voice mail available on 2G platform, with 3G we can deploy video mail service also

In addition to voice mail available on 2G platform, with 3G we can deploy video mail service also

Video Conferencing

With 3G Technology we can have video conferencing facility through our mobile phones

With 3G Technology we can have video conferencing facility through our mobile phones

music sport

game news chat

ring tone

Like cutting edge technology Use mobile phone as a

personal statement

Like cutting edge technology Use mobile phone as a

personal statement

Target Services Instant Messaging Video calls Music Downloads MMS

Teens

Demographic Profile

Age 5-15 years Still in School Belonging to High income group

Age 5-15 years Still in School Belonging to High income group

Attitude to Technology

Like new technology Heavy user of telecom services

for socializing Emphasis on design brand and

new features to show off.

Like new technology Heavy user of telecom services

for socializing Emphasis on design brand and

new features to show off.

Target Services • Interactive Game • Video calls • Music Downloads • See Me TV, Mobile TV • Mobile Blogging

Youth

Demographic Profile

Age15-24 years Mix of college- going and working Belonging to medium to High income group

Age15-24 years Mix of college- going and working Belonging to medium to High income group

Attitude to Technology

Needed for productivity improvement Fashion and status improvement Emphasis on design brand and

new features to show off.

Needed for productivity improvement Fashion and status improvement Emphasis on design brand and

new features to show off.

Target Services • Mobile Banking / Mobile Trading• Video calls / Video surveillance• Video on Demand / Mobile TV

• Location based services/ High Speed internet

Professional

Demographic Profile

Age25-54 years Graduate & Post Graduate Salaried & self employed people

with medium to higher salary

Age25-54 years Graduate & Post Graduate Salaried & self employed people

with medium to higher salary

Attitude to Technology

Slow to adoption to new technology Uses technology if it has quantitative

benefits in their lives

Slow to adoption to new technology Uses technology if it has quantitative

benefits in their lives

Target Services • Email • Bill Payment • Location based services

Adult

Demographic Profile

Age25-54 years Graduate & Post Graduate Blue collared workers Low to medium salary

Age25-54 years Graduate & Post Graduate Blue collared workers Low to medium salary

Attitude to Technology

Often scared to new technology Feels stressed out and less in

control while using the technology

Often scared to new technology Feels stressed out and less in

control while using the technology

Target Services • Email • Bill Payment • music download Video call

Seniors

Demographic Profile

Age 54 years and above Retired and home makersLow to medium salary

Age 54 years and above Retired and home makersLow to medium salary

Attitude to Technology

Getting the right (most attractive) content providers (TV Channels) is vital.

Easy service enablement for customers.

Getting the right (most attractive) content providers (TV Channels) is vital.

Easy service enablement for customers.

Mobile TV

Mobile Sports Clips

Early-to-market with mobile video, rapid download.

Content that appeals to many and that are willing to pay.

Content that is updated regularly and has ‘current’ value.

Early-to-market with mobile video, rapid download.

Content that appeals to many and that are willing to pay.

Content that is updated regularly and has ‘current’ value.

3G is being introduced in India for the very first time

Operators globally have used innovative strategies to lure 3G customers through varied content & pricing

3G services will be primarily used by high end customers who will expect high levels of customer support

3G is being introduced in India for the very first time

Operators globally have used innovative strategies to lure 3G customers through varied content & pricing

3G services will be primarily used by high end customers who will expect high levels of customer support

3G services are inherently complex in nature. So subscribers are bound to have lot of queries on 3G services. Role of customer care is crucial for the success of 3G services

Service adoption will ultimately be driven by the level of preparedness and drive of the customer interacting team

3G services are inherently complex in nature. So subscribers are bound to have lot of queries on 3G services. Role of customer care is crucial for the success of 3G services

Service adoption will ultimately be driven by the level of preparedness and drive of the customer interacting team

What is 3G… how is it different fromExisting mobileServices?

Why do I need to get it?

What is video call and how different is it from a call that I make today?

Which phones arecompatible with 3G?Which phones arecompatible with 3G?

I already have 2 phone numbers. I don’t want another one.

How will 3G makelife simpler for

me?

What's the difference betweenvideo downloads & video streaming?

How do I use my 3G connection in areas with

no 3G coverage?

What is 3G? How is it different from existing mobile services?

3G is third-generation technology in the context of mobile phone standards. 3G will deliver power to customers with services likeHigh quality mobile voice telephony include video calling,Mobile high speed internet, Other innovative data rich services like full movie / music downloads, interactive video games, powerful location based services, m-commerce, sending and receiving high quality pictures and video files

Existing 2G GSM service of present operators has limitations in terms of speed of data access. As a result their network is not suitable for applications which require high speed data access like video calling and video downloads

UMTS was called in Europe. Universal Mobile Telecommunications System)

is the one of the 3G technology that is adopted by BSNL. It is also known as 3G GSM

Why should I use 3G services? What are the benefits of

using 3G?

Why should I use 3G services? What are the benefits of

using 3G?

It is a latest technology offered by BSNL. It offers High quality voice, Mobile, Broadband, Business solutions E-Mail/enterprise services , Picture and

video upload services Video services Video Call / streaming videos/Video clips & Enhanced Content

services – Music/tones/pictures

What are 3G

Services?

What are 3G

Services?

High quality voice

Enhanced Contentservices – Music/tones/pictures

Business solutionsE-Mail/enterprise services

Picture and videoupload services

Video servicesVideo Call/streamingvideos/Video clips

Mobile Broadband

What is video calling ?How different it is from the call

I make today ?

What is video calling ?How different it is from the call

I make today ?

• A video call will enable you to see the other person on your 3G phone screen while talking to him and vice versa . The key

requirement here is that both the calling and called party need to have a video call enabled 3G handset and should have

subscribed to 3G services

Video Call

With the deployment of 3G,Video call

service will put BSNL on clear cut

advantageous positionwith respect to it’s

competitors

With the deployment of 3G,Video call

service will put BSNL on clear cut

advantageous positionwith respect to it’s

competitors

Which phones are compatible with 3G? What are the other

3G products which are available in the market ?

Which phones are compatible with 3G? What are the other

3G products which are available in the market ?

• Nokia N95,N96,N82,N73 • Nokia 6233, 3120 Classic

• G700, G900, G502 • K 660i, K 610i, K530i • P1i, W980i, W910i, W760i

• Samsung SGH J800 • Touch wiz, Innov 8

• LG Viewty , LG KU 250

• Motorola Q, A925 • MotoRazor V9

• Apple 3G I Phone • HTC • Blackberry Bold 9000

What kind of Customers are more

likely to use 3G ?

What kind of Customers are more

likely to use 3G ?

3G enabled phones will cost upwards of INR 7,500*

The price levels of 3G devices imply that 3G services will be mostly used by high ARPU / high end customers retail customers and also corporate customers

What isBSNL’S 3G

Rollout plan ?

What isBSNL’S 3G

Rollout plan ?

BSNL have launched its services all over India. BSNL has made

3G services commercially available

Ambala, Agra, Dehradun,Jammu, Jaipur, Jalandhar, Lucknow,

Shimla, Patna, Ranchi, Haldia & Durgapur.

So finally India becomes a true 3G country today.BSNL has chalked out its plans where it will make the 3G network available across 700 cities in India.

Initializing your Mobile Handset for 3G ServicesInitializing your Mobile Handset for 3G Services

Follow below mentioned steps

•Go to TOOLS

•Go to SETTINGS

•Go to NRTWORK MODE

•SELECT NETWORK MODE

•DISPLAY Dual Mode

UMTS

GSM

• SELECT UMTS

•DISPLAY Mobile will restart

•PRESS OK

•After restart 3G will be displayed just below the signal bar. Your hand set is ready for 3G services.

Difference between WI-MAX & WI-FI and Difference between WI-MAX & WI-FI and 3G3G

WI-MAX & WI-FI are primarily for internet/data service whereas 3G is for internet/data as well as voice service. Roaming facility in case of 3G is better as compared to these services.

•What is USIM?

USIM is a SIM card for 3G services. USIM stand for Universal Subscriber Identification Module. USIM is provided to access 3G services.

Storage Capacity of USIM- 128KB

What is 3G Data Card?

3G Data cards are meant for accessing internet and emails at anytime and from anywhere. Thus 3G Data Cards help us to work on the move with full email and web access .It provides Simple and instant internet access at mega fast speeds up to 3.6 Mbps. 3G data cards make us free from messy wires, Fixed Line Requirement, No Need of Cyber Cafe / Hot Spot to Access Internet. Thus your Lap top become truly mobile

Types of 3G Data Card

1.USB Type 2.Express/PCMCIA Card types

Models of 3G Data Card in Bundle Scheme

A) USB Type MMX 300G Micromax MMX 300G(3) Micromax E156G Huawei E156 Huawei E176 Huawei Option 210 Capital (Option) Option 315 Capital (Option) SimU6T Capital (Simcom) SimU9T Capital (Simcom Express/PCMCIA Option GT Express Capital (Option) SIM Express 7.2 Capital (Simcom)

Types of 3G Express Card

1. Merlin X950D Express Card 3G data card 2. Merlin XU870 Express Card 3G data card 3. Option Globe Trotter Express 7.2 3G data card 4. Option Globe Trotter Express HSUPA 3G data card 5. Sierra Wireless Air Card 880E 3G data card

3G Data Card (PC Card)

Option Globe Trotter HSDPA 7.2 3G data card Option GT Max 7.2 Ready 3G data card Option GT Max HSUPA 3G data card Sierra Wireless Air Card 875 3G data card Sierra Wireless Air Card 880 HSUPA 3G data card

How to use 3G Data Card?

You have to Plug in 3G Data Card into your laptop and can get the fastest available connection, with mobile broadband speeds of up to 1.8 Mbps. Its neat, compact design makes it easy to use; you can easily swap it between laptops for use at work, home or on the move. Laptops have a PC Card slot (also known as a PCMCIA slot), or an Express Card slot. There is PCMCIA to Express Card Converter For using 3G broadband ,you need 3G Data card ,network SIM card, software,user guide.

Initial SIM Charges for both postpaid and prepaid service:

Particulars Amount

Cost of SIM (Inclusive of Service Tax) in Rs. 300

Talk Value in Rs. NIL

Initial Validity in days 7

Migration from 2-G to 3-G Not feasible at present

Applicable to Voice & Data plan

•Voice Prepaid: Activation Vouchers

ParticularsSuper 350

Super 650

Super 1350

Activation Voucher (Inclusive of Service Tax) in Rs.

350 650 1350

Talk value in Rs. 270 530 1200

Validity in Days 30 45 90

Call Charges in Rs./Min

Local – On-net 0.40 0.35 0.30

Local – Off-net 0.70 0.65 0.60

Local-Video calls 2.00 2.00 1.50

STD – On-net 1.00 1.00 1.00

STD – Off-net 1.00 1.00 1.00

STD – Video calls 3.00 2.50 2.00

P2P SMS (Rs./SMS)

SMS – Local 0.50 0.25 0.10

SMS – National 1.00 1.00 1.00

SMS- International 5.00 5.00 5.00

Data usage in Rs./MB 3.00 2.50 2.00

Voice Plans: Postpaid

ParticularFull value 500 Full

value 800

Full value 1000

Unlimited 2500

Fixed Monthly Charges in Rs. 500 700 1000 2500

Free local minutes (On-net) 900 1200 1600 3500

Free Video Local calls in Min 30 50 75 150

Free data worth Rs.* 60 150 300 500

Pulse (Sec) 60 60 60 60

Call Charges in Rs./Min

Local- On-net 0.30 0.20 0.10 0.00

Local – Off-net 0.60 0.50 0.40 0.30

Local - Video calls 2.00 2.00 1.50 1.00

STD – On-net 1.00 1.00 0.50 0.00

STD – Off-net 1.00 1.00 1.00 0.50

STD - Video calls 3.00 2.50 2.00 2.00

P2P SMS (Rs./SMS)

SMS – Local 0.40 0.30 0.10 0.05

SMS – National 1.00 1.00 1.00 0.40

Data Rate (Rs/MB) 3.00 2.50 2.00 2.00

Roaming Charges*: (Both for Postpaid and Prepaid)

ParticularsLocal STD

On-net Off-net On-net Off-net

Voice – Outgoing (Rs/Min) 1.00 1.00 1.50 1.50

Video Call – Outgoing (Rs/Min) 2.00 3.00 3.00 4.00

SMS- (Rs./SMS) 0.50 1.00 1.00 1.00

Voice Call – Incoming (Rs/Min) 1.00

Video call – Incoming (Rs/Min) 2.00

Data Charges Rs / MB 3.00

Data Plans: Prepaid

Plans >>

MBV 250 MBV 400

MBV 650

MBV 1000

MBV 3001

Plan Price in Rs. (Service Tax Extra)

250 400 650 1000 3001

Free data usage in GB 0.30 1.00 2.00 5.00 Unlimited

Validity (Days)*

30 30 30 30 30

Data Charges in Rs./MB**

2.00 2.00 2.00 2.00 -

Data Top Ups : ( Inclusive of Service Tax)

Price of Top-upValidity in days Free Data Usage

Rs 120NIL

100 MB

Rs 225NIL

300 MB

Rs 260NIL

500 MB

Rs 330NIL

1GB

Data Plans: Postpaid*

Plans >>>>MB 250

MB400

MB 650

MB 1000

MB 3000

Fixed Monthly Charges (Rs)#

250 400 650 1000 3000

Free data usage per month in GB

0.3 1 2 5 Unlimited

Data Charges beyond free limit (Rs./MB)

2.00 2.00 2.00 2.00 -

AN

PRESENTATION