3g mobile services in japan
DESCRIPTION
10th ATIE. 3G Mobile Services in Japan. Hideki Yagi Communications and Information network Association of Japan. Million subscribers. Number of mobile phone subscribers (86 mil.). 2001 Start of 3G service. 2000 First mobile phones with cameras. 1999 - PowerPoint PPT PresentationTRANSCRIPT
1
3G Mobile Services in Japan
Hideki Yagi
Communications and Information network Association of Japan
10th ATIE
2
Changes in the Number of Cellular Phone Subscribers
Source: MIC
0
10
20
30
40
50
60
70
80
90
1996 1997 1998 1999 2000 2001 2002 2003 Feb.2005
Feb.2005(FY)
3G(33%)
Number of mobile phone
subscribers(86 mil.)2000
First mobile phones with
cameras
2001Start of 3G
service
Million subscribers
1999Start of mobile internet access
service
Mobile phone with camera
(75%)
Can connect with Internet
(86%)
3
ContentsProvider
Information Charges
Info
rmat
ion
Charg
es
Com
mis
sion
fee
(9%
of I
nfor
mat
ion
char
ges) Inform
ation
Outline of i-mode
i-mode success factorsi-mode Business Model
Use of packet network enables inexpensive always-on access.
Use of Internet standards: TCP/IP and HTML subset
Attractive handsets.
Build a WIN-WIN relationship with content providers.
i-mode users
NTT DoCoMo
Packet Communications Charges
4
Roll out of 3G Commercial Services Roll out of 3G Commercial Services
2001 2002 2003 2004 2005 2006
NTT DoCoMo
W-CDMA
HSDPA
KDDI CDMA2000 1XCDMA1xWIN(EV-DO)
Vodafone W-CDMA
Dec DecOctMayIntroductory
Service
: Launch of Commercial Service
Apr
5
Classified Subscribers of Cellular Phone
Carriers2.5G
3GTotal
W-CDMA CDMA2000
NTT DoCoMo 38.8(-1.3)
10.2(+1.8)
48.3(+0.5)
KDDI au 5.3(-0.3)
17.4(+0.6)
22.7(+0.3)
Vodafone 14.4(-0.4)
0.7(+0.3)
15.1(-0.1)
Total 57.8(-2.0)
10.9(+2.1)
17.4(+0.6)
86.1(+0.7)
as of Feb 2005 (Millions)
( ): Compared with End of Dec. 2004
6
Improvement of 3G Handsets Performance 2002
Initial Model
2003.01-
Models
Latest
Models
Latest 2G (PDC) Models
Weight 150g 120-130g 109-130g 92-130g
Size 204CC 110-120cc 110-120cc 91-120cc
Dynamic Standby time
55 hours 180 hours 350-450 hours
400-420 hours
Continuous talk time
90 min 130 min 140-170 min 125-145 min
Camera features X 100,000-300,000 pixels
2M pixels 1-2M pixels
Packet Transmission Speed (Max.)
384kbps 384kbps 384kbps 28.8kbps
Video phone X O O X
Actual Price US$400 or more
US$250 US$300 US$120-150
Price: in the case of the migration from the model in use
7
Enriched Handset Lineup (1): FOMA 901i Series
The Basic
features of
FOMA 901i
handsets have
been upgraded!
Realistic audio-visual effects when using i-appli
3D sound X 3D graphics
Larger file size to store ring tones, “check-motion” video clips and i-mode mail attachment files
Expanded files size
Enhanced multimedia capabilityNotifies incoming mail with “chaku-motion” video clips, upgraded FlashTM functionality
Enhanced securitySecurity scan (anti-virus function), FeliCa remote lock
Convenient features
Menu screen (customized icons), Mail (chat mail), Installed music player in all models
SH901iC
F901iC
N901iC
D901i
P901i
8
Enriched Handset Lineup: Dual-mode FOMA+W-LAN handset
Allows businesses to create a complete IP-based corporate communication network.
Provides seamless voice and data access from both inside and outside office.
9
22
60
9199 99.9
Outdoor(Pop. Coverage: %)
Indoor(No. of systems)
[Outdoor] POP coverage (%)
FY20042H
+1,500(forecast)
FY20041H
+630
Nationwideservice launch
2002/4
Metropolitan areaservice launch
2001/10
[Indoor] No. of systems
No. of BTSsApprox. 14,900
40 70150
1,670
2,000
2,300
2,800
3,800
No. of BTSsApprox. 17,300
FOMA Coverage Expansion
0
20
40
60
80
100
0
1,000
2,000
3,000
4,000
5,000
2002/3 2003/3 2004/3 2005/3E 2006/3E12
Outdoor population coverage reached 99.9%.Outdoor population coverage reached 99.9%. Aggressively rolled out IMCS indoor systems in FY2004.Aggressively rolled out IMCS indoor systems in FY2004. --FY2003: 1501,670 systems (Up 1,520) - FY2004 (planned):1,670 3,800 systems (Up 2,130) -FY2004 1H: 1,670 2,300 systems (Up 630) - FY2004 2H (Planned): 2,300 3,800 systems (Up 1,500)
10
FY2002
(02/Apr.-03/Mar.)
FY2003
(03/Apr.-04/Mar.)
(Projected)
FY2004
(03/Apr.-04/Mar.)
Operating
Revenues45.8 48.1 45.9
Operating
Income10.1 10.5 7.9
Net Income 2.0 6.2 7.2
EBITDA 17.5 17.7 15.3
Capital
Expenditures8.1 7.7 8.1
Billions of US$
Achievement of NTT DoCoMoAchievement of NTT DoCoMo
11
ARPU/MOU of NTT DoCoMo
60.8 48.1 56.4 65.7 51.6 62.4
16.625.6 18.7
32.2
18.0
32.1
153159167
109
234219
0
50
100
150
200
250
FY2002 FY2003 FY2004
ARPU (US$)Data
ARPU(US$)Voice
MOU (Minutes)3G
MOU (Minutes)2.5G+3G
2.5G+3G2.5G+3G 2.5G+3G 2.5G+3G3G 3G 3G
77.4 73.7 75.1
97.9
69.6
94.5
(Apr.-Dec)
60.8 48.1 56.4 65.7 51.6 62.4
16.625.6 18.7
32.2
18.0
32.1
153159167
109
234219
0
50
100
150
200
250
FY2002 FY2003 FY2004
ARPU (US$)Data
ARPU(US$)Voice
MOU (Minutes)3G
MOU (Minutes)2.5G+3G
2.5G+3G2.5G+3G 2.5G+3G 2.5G+3G3G 3G 3G
77.4 73.7 75.1
97.9
69.6
94.5
(Apr.-Dec.)
12
Linkage with Brick-and-Motor Businesses: Mobile Wallet Service
Released
mova model
Released
FOMA model
Released
new FOMA
models