market positioning of tetra andrea festelli marconi mobile

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MARKET POSITIONING OF TETRA MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile Marconi Mobile

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Page 1: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

MARKET POSITIONING OF TETRAMARKET POSITIONING OF TETRA

Andrea Festelli

Marconi MobileMarconi Mobile

Page 2: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

AgendaAgenda

• TETRA and public cellular systems• Comparison with other PMR technologies• TETRA market• State-of-the-art technology• The future

Page 3: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Frequently Asked QuestionsFrequently Asked Questions

• Why do I need TETRA instead of public cellular networks (GSM, GSM-R, UMTS)?

• Why do you say that TETRA is the winning PMR technology?

• Is TETRA a mature technology?• Which are the relations between TETRA and

UMTS?

?? ?

?

Page 4: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

!

Page 5: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Group communicationsGroup communications

• Point-to-multipoint voice and data including many supporting features such as

•Unlimited number of included users•Unlimited site extension•Dynamic Group Number Assignment (DGNA)•Late entry•Talking party identification•...

Page 6: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Control room and dispatching Control room and dispatching

operationsoperations

• Focus on communications between radio terminals and control room/dispatcher operators

•Call Authorised by Dispatcher (CAD)•Ambience/Discreet listening•Dynamic services management•...

Page 7: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

This isvery confidential!

Secure communicationsSecure communications

• Multiple security schemes and algorithms•Authentication of User / Terminal•Authentication of the Infrastructure•Encryption:

• Air Interface Encryption• End-to-End Encryption

•OTAR- Over The Air Re-keying•Security Management•Disabling of stolen radios

Page 8: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Communicate also when out of network Communicate also when out of network

radio coverageradio coverage • Fully digital trunked (TMO) and direct (DMO) modes of

operation•Dual watch•Repeater•Gateway

• DMO adds fringe or out of coverage area communications

• DMO provides communications within coverage at times of capacity limitations

Page 9: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

And the professional mobile specific And the professional mobile specific

features continuefeatures continue

• Emergency calls • Fast call set-up• Concurrent voice and data• “Real time” short data services including status

messages• Further PMR supplementary services: call priority,

access priority, area selection, ...

Page 10: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

TETRA features differentiation from public networks

Features

Group/Broadcast Call

Dynamic Group Number AssignmentCall authorized by dispatcherAmbience and Discreet listeningAuthentication of the InfrastructureEnd-to-end encryptionOTARPhysical disabling of stolen radiosDirect ModeDMO Gateway/RepeaterFast Call Set-upEmergency calls (preemptive)Short Data ServicePacket Mode DataCircuit Mode DataConcurrent Voice & DataBit-rate on DemandPriority calls

UMTSGSM/GSM-R

(real time)

GSM-R with limitations

--- -------

GSM-R

GPRS

GPRS

GSM-R

-

----------??

TETRA

Page 11: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

TETRA and other PMR technologiesTETRA and other PMR technologies

TETRA is:•Digital•TDMA based•Open standard

Page 12: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

vs. analoguevs. analogue

• Constant voice quality• Higher data rates• Efficient and effective secure communications and

authentication

Digital Digital

Page 13: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

TDMA vs FDMATDMA vs FDMA

FDMA TDMA

CH 2CH 2

CH 1CH 1 CCHH

11

CCHH

11

CCHH

22

CCHH

22

CCHH

33

CCHH

33

CCHH

44

CCHH

44

To To

25

12.5

Spectrum kHz

Time

Carrier 1

Carrier 2

Carrier 1

Page 14: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

TDMA vs FDMATDMA vs FDMA

• Bitrate on demand• Higher data rates• Simultaneous voice and data• Simplex terminal for duplex communications• One TRX to manage four traffic channels

Page 15: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

TETRA is a real open standardTETRA is a real open standard

• TErrestrial Trunked RAdio (TETRA) is an open standard which is defined by the ETSI to meet the needs of the most demanding professional mobile radio users.

•It has been fully accepted by all the European and many other Administrations.

•ETSI has started the work program for TETRA release 2

Page 16: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Interoperability certificationInteroperability certification

• The Interoperability Certificate (IOP) assures that various manufacturers infrastructure and terminals can indistinctly operate on any TETRA network

•The various functionality tested and approved are summarized in public tables

•Tests are executed by an independent accredited test house: up to now Teledanmark (Danish operator)

Page 17: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

TETRA and APCO 25TETRA and APCO 25

• Project 25 is a Digital Radio Project that involves both APCO and TIA members, in ANSI/TIA Standardisation

• Project 25 •Phase 1 is 12.5kHz FDMA•Phase 2 has FDMA (6.25 kHz) and TDMA (12.5 and 25 kHz) components

• TETRA has been selected early in 2000 as TDMA option for the phase 2 (IMBE codec and DES encryption)

• APCO 25 and TETRA are the only two digital standards for PMR originated from international standardisation institutes that are being deployed across the world

Page 18: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

PMR technologiesPMR technologies

iDEN

Trunked/Conventional Trunked

TETRATETRA

Trunked

TETRAPOL

Trunked

ASTRO

Trunked/ Conventional

EDACSTrunked/ Conventional

TDMA/FDMA TDMATDMA FDMA FDMA FDMA

Notes800 MHz and 1,5 GHz frequency

bands- - - -

Digital/Analogue DigitalDigital Digital Digital/

AnalogueDigital/

Analogue

Open/Proprietary ProprietaryOpen Proprietary Proprietary Proprietary

Direct Mode Operation NOYES YES YES YES

Enhanced Direct Mode Features

NOYES NO NO NO

Page 19: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Truly multi-vendor technologyTruly multi-vendor technology

• Currently:•10 independent manufacturers of TETRA network infrastructure•7 independent manufacturers of TETRA terminals

Page 20: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Competition benefitsCompetition benefits

• Competitive prices• Competitive quality• Innovative products and solutions• Wide choice of products and Applications Developers

Page 21: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

PMR market trendsPMR market trends

Total value of TETRA awarded contracts worldwide exceeds 2800 US$m

The Worldwide Digital Radio Installed Base (excluding iDEN) - 1st January 2001

36%

29%

18%

14% 3%

TETRAPOL

APCO25

EDACS

TETRA

Other

Source: IMS - June 2001

Page 22: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

PMR market trendsPMR market trends

The Worldwide Digital Radio Installed Base (excluding iDEN) - 1st January 2005

10%

32%

7%

48%

3%

TETRAPOL

APCO25

EDACS

TETRA

OtherSource: IMS - June 2001

Page 23: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Who buys TETRA?Who buys TETRA?

Worldwide Tetra awarded contracts by segment Update 10/2001 (total value over 2800 US$m)

17%

3%2% 1%

38%

39%

Public safety

Public access

Transport

Military

Utilities

Local governmentSource: Marconi internal info

Page 24: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Customer trendsCustomer trends

•Public safety and security services •EUROPE: TETRA is the consolidated open standard technology for PSS radio mobile systems. Almost all European Countries are using (or have plans to use) TETRA

•WORLD WIDE: interest is consistently increasing and first projects are starting in all regions

•Transport and utilities (Civil Users)•Projects in this segment partially suffered the spectrum issues for civil TETRA in the past but the solution to these problems is on the way

Page 25: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

TETRA growth outside Europe: ChinaTETRA growth outside Europe: China

• On April 2001 TETRA has been adopted as national standard by Chinese administration. Most of the allocated radio channels are in the 800MHz frequency band

• First tenders for TETRA have already been issued and assigned for transport (railways and subway companies) and public safety applications

• TETRA market growth is envisaged for a long duration in China

Page 26: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

TETRA growth outside Europe: USATETRA growth outside Europe: USA•TETRA adopted as basis of a 4-slot TDMA system for Project 25 Phase II

•MOU proposal includes use of DVSI IMBE codec, DES encryption and Phase I FDMA interoperability

•TR-8 formulating committee (TR-8.14) established to develop ANSI/TIA standard

• TR-8.14 is working on two variants:•Standard for Public Safety with changes•Standard for Non Public Safety without changes to codec or encryption

• Shell Standards in draft form, with ongoing work, to complete during 2001

• North American TETRA Forum set up, providing support from users

Page 27: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

TETRA is state-of-the-artTETRA is state-of-the-art

Page 28: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

WAP and Bluetooth on TETRAWAP and Bluetooth on TETRA

Internet

Switching/RoutingNetwork

TETRA Infrastructure

CorporateIntranet

IP

IP

Voice/IP

WAPTerminal

WAP GW

GPS

Bluetooth

IP

IP

IP

IP

Network Management Center

ControlRoom

Server

Dispatcher

IP

LANServer

Database

ContentProvider

WAP Server

Page 29: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

The futureThe future

• UMTS is the future of cellular systems• TETRA is the future of PMR systems• TETRA and UMTS are complementary and will offer

integrated services:

TETRA release 2 is the answer

Page 30: MARKET POSITIONING OF TETRA Andrea Festelli Marconi Mobile

Thank Thank youyou