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Business English Sara Helm and Rebecca Utteridge
MARKETLEADER
Human Resources
Helm
U
tteridge H
uman Resources
MA
RK
ET LEAD
ER
MARKETLEADER
Human Resources
B1-C1
www.pearsonlongman.com www.ft.com
We recommend the Longman Business English Dictionary to accompany the course.
Human Resources is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for human resources.
It includes:
• authentic reading texts from the Financial Times© and other sources
• a glossary of specialised language
• two ‘Check Tests’ designed to help assess progress
Other titles in this series include:
• Accounting and Finance
• Business Law
• Marketing
• Logistics Management
• Working Across Cultures
For more information on the Market Leader series go to:www.market-leader.net
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3
Recruitment
1 E-recruitment 4
2 Social networking 8
3 The war for talent: Generation Y 12
Training
4 Executive education 16
5 Evaluating training programmes 20
6 Apprenticeships 24
Pay and reward
7 Executive pay 28
8 Benefi ts 32
9 Bonuses and incentives 36
Diversity
10 Ethnic diversity 40
11 Gender equality 44
12 Hiring locally or abroad 48
Strategy
13 Building a strong HR brand 52
14 E-fi ring 56
HR documents
15 Job advertisement 60
16 Letter of appointment 64
17 Performance appraisal record 68
18 Staff satisfaction survey 72
Check Tests 76
Answer key 80
Glossary 90
Contents
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40
unitEthnicdiversity10
Thisunitlooksatthebusinessbenefitsofhavinganethnicallydiverseworkforce.
before you read
Discussthesequestions.
1 Doesyourcountryorcityhavemanydifferentethnicgroups,orisitrelativelymonocultural?Hasthischangedmuchoverthelastfewyears?
2 Thinkofacompanyoreducationalestablishmentyouknowwell.Howmanydifferentnationalitiesorethnicgroupscanyoufindthere?
reading
A understandingthemainpoints
Readthearticleontheoppositepageandchoosethebestoptiontocompleteeachstatement.
1 Canadaisbecomingoneoftheworld’smost .
a) profitablecountries b) multiculturalsocieties
2 Forthelastfewyears,thelargestnumberofimmigrantshavecomefrom .
a) ChinaandIndia b) IndiaandVietnam
3 ProfessorRichardFloridasuggeststhatsuccessfulcitiesareoneswhich .
a) attracttalentedemployeesfromallaroundtheworld b) havethelargestimmigrantpopulations
4 The populationoffersthebestsourceofgrowthforsomecompanies.
a) local b) immigrant
5 SomeUScompanieshavemovedtheiroperationstoCanadabecause .
a) itcanprovideemployeesfromdiversebackgroundswhospeakdiverselanguages b) thefoodatthecompanypartiesismuchmoreinteresting
6 TheimmigrantpopulationinCanadastillhastoovercomeobstaclesinfindingthebestjobsbecausethey .
a) findithardtoachieveahigh-levelEnglishlanguagequalification b) havedifficultygettinglocalemployersandprofessionalbodiestorecognisequalificationstheyhave
obtainedoverseas
7 Theotheradvantageofemployingpeoplefromoverseasistheir .
a) broaderculturalunderstandingandexperience b) bettertechnicalknowledgeandskills
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unit10 •• EthnicDivErSity
B understandingdetails
Readthearticleagainandanswerthesequestions.
1 HowmanydifferentnationalitiesdoesCAEemploy?
2 WherewasCAE’sHeadofMiddleEastandIndiadivisionborn?
3 WhatpercentageofLeggetandPlatt’ssalesstaffwerebornoutsideCanadaorhaveforeignparents?
4 WhichtwoCanadiancitiesdoesRichardFloridadescribeasbeing‘globaltalentmagnets’?
5 AtwhichpartoftheimmigrationprocessdosomebanksregisternewcustomersfromoutsideCanada?
6 WhattypeofcompanyinMontrealparticularlybenefitsfromhavingamultilingualworkforce?
7 Howmanylanguagesdoitsemployeesworkin?
by Bernard Simon
A As part of its annual charity drive, CAE Industries encourages 3,000 head-offi ce employees in Montreal to bring in a dish that is emblematic of
5 their country of origin. Pasta, curry, enchiladas and chow mein are just a small sample of the offerings. CAE, one of the world’s biggest suppliers of fl ight simulators, has 110 nationalities
10 on its payroll.B Such diversity has also proved popu-
lar for CAE’s business. An Indian-born Canadian heads up the company’s Middle East and Indian division,
15 while a Chinese-Canadian is in charge of operations in China. It makes life
much easier if it’s a Hindu speaking to a Hindu. The company is among a growing number that have come to
20 appreciate the benefi ts of one of the world’s most multicultural societies.
C ‘Our people and our organisation are very refl ective of the “globalness” of our industry,’ says Klaus Dohring,
25 who was born in Germany and who is responsible for the Ontario-based automotive division of Leggett & Platt, a US conglomerate. Almost two-thirds of Leggett & Platt’s technical
30 employees in Windsor and 40 per cent of its sales staff were born outside Canada or have immigrant parents. ‘Having a multitude of ethnically diverse people on staff is a real
35 strength of ours.’D Some 255,000 immigrants arrived in
Canada in 2005, almost 0.8 per cent of the population, the highest of any industrialised country. The leading
40 sources of migrants to Canada for the last few years have been China and India.
E Richard Florida, Professor of Public Policy at George Mason University
45 in Virginia, believes the world’s most successful cities are those that become ‘global talent magnets’. In his book The Flight of the Creative Class, he cites Toronto and Vancouver as two
50 prime examples. ‘What makes these cities such formidable challengers to US regions,’ he asserts, ‘is that many of them, in particular the Canadian cities, not only boast a high immigrant
55 population, but a diverse one too.’F Canada’s strong fl ow of immigration
from many different countries may provide one of the country’s most important competitive advantages
60 in an increasingly global economy.
Immigrants offer one of the few sources of domestic retail growth for Canada’s fi ve big banks. The banks pay special attention to China, where they compete
65 to sign up customers before they even set foot in Canada.
G Some companies based outside Canada see the benefi t in its skilled multicultural and multilingual work-
70 force. Global Crossing, a US-based telecoms operator, has set up a call centre in Montreal to handle confer-ence calls for US companies. The Montreal operators can handle
75 calls in 16 languages, an important factor in Global Crossing’s decision to locate the centre there. Another com-pany has turned to employees with Indian, Chinese, South Korean and
80 Japanese backgrounds, among others, to spearhead sales and investments in their countries of origin.
H Nevertheless, Roger Martin, Dean of the University of Toronto’s Rotman
85 School of Business, says Canadian businesses are far from realising the full potential of an ethnically diverse society. One awkward issue is the diffi culties faced by immigrants in
90 gaining recognition for foreign qualifi -cations, especially in the engineering, technical and medical fi elds.
I Mr Dohring, however, remains con-vinced. Such employees ‘are intimately
95 familiar with the country where you want to do business’. At the same time, ‘they know you, they know your lan-guage, they know your culture.’
The united colours of Canada
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over to you
unit10 •• EthnicDivErSity
vocabulary
A Wordsearch
Findwordsorphrasesinthearticlewhichfitthesemeanings.
1 somethingwhichrepresentssomethingelse,suchasacountryornationality(paragraphA)
e2 employs(paragraphA)
haso itsp3 varietyofbackgrounds(paragraphB)
d4 worldwidenature(paragraphC)
g5 multicultural(paragraphC)
e d
6 someonewhomovestoacountryfromabroad(paragraphD)
i7 peoplewhogotoanotherareaorcountry,especiallytofindwork(paragraphD)
m8 citiesorcompanieswhichattractskilledemployeesfromallaroundtheworld(paragraphE)
g t m
9 worldwideeconomy(paragraphF)
g e10 speakingawidevarietyoflanguages(paragraphG)
m
B prepositions
Completetheseverbphrasesfromthearticleusingthecorrectprepositions.
responsibilitiesinacompany
1 tobeincharge operationsinChina
2 tohead thecompany’sMiddleEastandIndiandivision
3 toberesponsible theOntario-basedautomotivedivisionofLeggett&Platt
companiesandtheiractivities
4 tohave110nationalities itspayroll
5 tohaveamultitudeofethnicallydiversepeople staff
6 tosign customers
7 toset acallcentre
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4343
over to you
C Sentencecompletion
UsephrasesfromExercisesAandBtocompletethesesentences.
1 Inthis ,someCEOsheadmultinationalcompanies.
2 Peoplewhoareresponsible largecompanieswhichdealwithmanynationalitiestalkaboutthe
benefitsofemploying fromawidevarietyofethnicbackgrounds.
3 Somecitiesaresoethnicallydiversethattheyhavebecome .
4 An companycanbenefitfromhavinga workforcewhocancommunicatewithpeople
fromalargenumberofcountries.
5 Forthesecompanies, oftheworkforceisthesecretoftheirsuccess.
D understandingexpressions
Choosethebestexplanationforeachphrasefromthearticle.
1 ‘Aspartofitsannualcharity drive,…’(line1)
a) carraceforcharity b) money-raisingevent
2 ‘Havingamultitudeof…’(line33)
a) widerangeofnationalities b) largenumber
3 ‘...oneofthecountry’smostimportantcompetitive advantages…’(lines 58–59)
a) betterchancesofsuccessthanone’scompetitors b) bettercompetition
4 ‘…beforetheyevenset foot inCanada.’(lines 65–66)
a) arrivein b) travelaround
5 ‘…tospearheadsalesandinvestments…’(line 81)
a) lead b) fight
6 ‘…ingaining recognitionfor…’(lines89–90)
a) winningprizes b) gettingacceptance
unit10 •• EthnicDivErSity
1 Visitthewebsitesofafewmultinationalcompaniesandwriteashortreportcomparingtheirpoliciesonethnicdiversity.
2 Giveashortpresentationontheadvantagesformultinationalcompaniesofhavingamulticulturalworkforce.Includeanyspecificexamplesyouknowof.
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