March 6March 6thth

1. This is the #2 TV channel in 1. This is the #2 TV channel in terms of profitabilityterms of profitability

a.a. ABCABC

b.b. CBSCBS

c.c. NBCNBC

d.d. FOXFOX

e.e. QVCQVC

2. RFM Scoring is used2. RFM Scoring is used

a.a. To asses Data To asses Data base base effectivenesseffectiveness

b.b. To determine To determine market sharemarket share

c.c. To segment To segment business business marketsmarkets

d.d. Primarily with Primarily with nonprofitsnonprofits

RFM ScoringRFM Scoring

RecencyRecency

FrequencyFrequency

MonetarytransactionsMonetary

transactions

3. You could by his and hers life-3. You could by his and hers life-size Lego statues in this size Lego statues in this

company’s Catalog.company’s Catalog.a.a. NordstromNordstrom

b.b. Neiman MarcusNeiman Marcus

c.c. The GapThe Gap

d.d. Urban OutfitterUrban Outfitter

4. Infomercials 4. Infomercials a.a. Target Single Target Single

females ages females ages b.b. Tell a storyTell a storyc.c. Are good at Are good at

BrandingBrandingd.d. Must have a Must have a

store store presencepresence

e.e. All of these All of these are trueare true

5. Who celebrated their first year 5. Who celebrated their first year anniversary yesterday? anniversary yesterday?

a.a. Matt & Amber Matt & Amber EltonElton