BRANDSTORM & FFE THE WESTIN HOTEL, MUMBAI | MAR 13TH AND 14TH

- 2015 -

20112012

20132014

2015

A KNOWLEDGE MEDIA VENTURZ PRODUCTION

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PRESENTS

MEDICINMANField Force excellence

TM

March 2015 | www.medicinman.net

Since 2011

AGENDA - BRANDSTORM 2015

A KNOWLEDGE MEDIA VENTURZ PRODUCTION

Morning Session – Networking Breakfast 0830 onward

Welcome Address: Chhaya SS. CEO, KMV LLP

Session 1 - UCPMP and MCI Guidelines: How Can Pharma Marketing Address these Challenges Effectively? Pharma is under pressure globally as unethical business practices come under scrutiny and penalty of regulators.

0930 – 0950 – Keynote by Salil Kallianpur, Brand Director, Europe @ GSK looks at new ways of marketing in an era of tighter regulatory and social controls.

0950 – 1000 – Decoding the UCPMP – Bhagwat Deora, Senior Manager, PwC

1000 – 1030 - Panel discussion and Q & A from delegates.

Panel Members: Dr. Amit Garg, Medical Director (Emerging Markets) at Dr. Reddy's Laboratories, Deep Bhandari, Director-Marketing & Sales Excellence at UCB, Bhagwat Deora moderated by Salil Kallianpur.

Tea Break and Networking 1030 to 1100

Session 2: 1100 to 1130 – From Brand Management to Therapy Shaping - Shiva Natarajan, General Manager, GSK with Eltroxin and Augmentin case study

1130 to 1200 - Marketing to Hospitals – Shashank Shanbag, Business Unit Director at MSD

1200 to 1230 – Case Study Zifi-AZ – Nandish Kumar, DGM and Head – Marketing, FDC

1230 to 1300 – Panel Discussion & Q & A Panel Members – Shiv Natarajan, Shashank Shanbhag, Nandish Kumar; Moderated by Praful/Amit Akali

Lunch Break – 1300 to 1400

Session 3: 1400 to 1430 - Winning Ways of Mankind Pharma – Lessons to be learnt by Dr. VK Sharma, AVP at Unichem Labs and formerly with Mankind Pharma.

1430 to 1445 – Q & A

1445 to 1515 – How Can Indian Pharma Marketing reinvent the Field Force – Doctor Interaction through use of Digital and Social Media – 2 Case Studies: one International and one Domestic pharma by Anup Soans, Editor - MedicinMan

1515 to 1530 – Q & A

Tea Break: 1530 to 1600

Session 4: - 1600 to 1630 - How to Optimize Healthcare Communication Creative Agency Services – Praful Akali, Managing Director, Medulla Communications; Amit Akali, Creative Consultant, Medulla Communications and Managing Partner, WYP Brand Solutions

Q & A – 1630 to 1645

Session 5: 1645 to 1715 – Career Planning and Advancement for Marketing Managers – What are the Key Competencies? K. Hariram, Retired Managing Director, Galderma India

1715 to 1730 – Q & A and Close.

March 13, 2015 | The Westin Hotel, Goregaon (E), Mumbai

AGENDA - FFE 2015

A KNOWLEDGE MEDIA VENTURZ PRODUCTION

Morning Session – Networking Breakfast 0830 onward

Welcome Address: K. Hariram, Retired Managing Director, Galderma India

Session 1: 0930 to 1000 - Changing Role of Field Force – Keynote Address by Sanjiv Navangul, Managing Director, Johnson and Johnson.

1000 to 1015 – Decoding the UCPMP by Sanjay Dhawan, Pharma GRC Leader; Partner, Risk Advisory Services at PwC

Session 2: 1015 – 1130 CEO Roundtable Discussion on Optimising Field Force in the Changed Market Conditions

Panel Members – K. Shivkumar, Managing Director at Eisai Pharmaceuticals; Sanjiv Navangul, Managing Director, Johnson and Johnson moderated by Sujay Shetty, Pharma Lead at PwC

Tea Break – 1130 to 1200

Session 3: 1200 to 1220 - The Value Framework for Indian Pharma in the 21st Century by Amlesh Ranjan, Sanofi India

Session 4: 1220 to 1240 – SFE: What Every Pharma Sales Professional Should Know by Satya Mahesh of Merck Group, India

1240 – 1300 – Q & A to Amlesh Ranjan and Satya Mahesh

Lunch Break – 1300 to 1400

Session 5: 1400 to 1530 Field Force Learning & Development – Best Practices of Leading Pharma. Presentation followed by Panel discussion & Q & A by delegates.

Panel Members – Ms. Sai Kumari, Head - Center for Excellence, The Himalaya Drug Company, Jagmohan Rishi, AVP Digital Marketing, Learning and Development and Commercial Excellence, Pankaj Gursahani, Director - Sales Training at AstraZeneca. Panel Discussion moderated by Anup Soans

Tea Break – 1530 to 1600

Session 6: 1600 – 1700 – Role, Responsibilities and Contribution of Front-line Managers – First Line, Second Line and National Sales Managers – By K. Hariram, Retired Managing Director, Galderma India and Deep Bhandari, Director-Marketing & Sales Excellence at UCB – Presentation, Discussion and Q & A. Panel Discussion moderated by Anup Soans

March 14, 2015 | The Westin Hotel, Goregaon (E), Mumbai

SPEAKER PROFILES

A KNOWLEDGE MEDIA VENTURZ PRODUCTION

Sanjiv Navangul, is Managing Director at Janssen India. Prior to his current role Sajiv worked for MSD in the Philippines

Amlesh Ranjan, is at Sanofi in a Business Leadership & Alliance Management role.

K. Hariram is the former MD (retd.) at Galderma India. He is Chief Mentor at MedicinMan

Satya Mahesh is Associate Director and Head of SFE at Merck. Prior to his current role he was at

Sanjay Dhawan is Pharma GRC Leader and Partner, Risk Advisory Services at PwC. Prior to his current role he was Head - Retail and Corporate Banking, Europe

Sai Kumari is Head-Center for Excellence The Himalaya Drug Company. In her prior role she was Head- Global Training center at Himalaya

Pankaj Gursahani is Director - Sales Training at AstraZeneca Pharma

Sujay Shetty is Executive Director & India Leader, Pharma, Life Sciences & Medical Devices at

Jagmohan Singh Rishi is Asso. Vice President - Digital Marketing, L&D & Commercial Excellence at Wokhardt

Deep Bhandari is Director- Marketing & Sales Excellence at UCB

Salil Kallianpur is Brand Director, Classic Brands Europe at GlaxoSmithKline

Bhagwat Deora is Senior Manager with Risk Advisory Services at PwC

SPEAKER PROFILES

A KNOWLEDGE MEDIA VENTURZ PRODUCTION

Amit Garg is Medical Director (Emerging Markets) at Dr. Reddy's Laboratories

Shiva Natarajan is General Manager, GSK

Amit Akali is Creative Consultant, Medulla Communications and Managing Partner, WYP Brand Solutions

Shashank Shanbhag Senior Director (BUD) at MSD looking after the Vaccines and Women’s Health business.

Praful Akali is Managing Director, Medulla Communications

Anup Soans is an Author, Facilitator and the Editor of MedicinMan

VK Sharma is Associate Vice President (marketing & sales) at Unichem Labs Limited, Mumbai.

Chhaya SS is the CEO of Knowledge Media Venturz

- OTHERS TBA SHORTLY -

Hosted by www.MedicinMan.net. Organized by Knowledge Media Venturz.

DELEGATE FEE* MATRIX FOR FFE 2015 & BRANDSTORM 2015

All figures in INR FFE BRANDSTORM BOTH

PHARMA DELEGATES 8,500/- 6,500/- 12,000/-

SERVICE PROVIDERS# 15,000/- 15,000/- 25,000/-

To register, make payment and submit payment and delegate details by email to Chhaya Sankath (chhaya@kmv.co.in) or register online: medicinman.net/2014/12/brandstorm-ffe-2015-registration

CHEQUE PAYMENT

Payment must be made in INR by Cheque / Bank Draft and must be received prior to the conference. Cheques to be issued in the name of “KNOWLEDGE MEDIA VENTURZ LLP”, payable at Mumbai.

SEND CHEQUES TO:Chhaya Sankath, A-302, Kshitij C. H. S. L., Off Film City Road, Behind Satellite Towers, Goregaon East, Mumbai 400 063

PAY BY ACCOUNT TRANSFERNEFT DETAILS BANK: AXIS BANK BRANCH: GOREGAON WEST, MUMBAI (MH), GR FLR, PATKAR COLLEGE, S V ROAD, GOREGAON WEST, MUMBAI -62. ACCOUNT NAME: KNOWLEDGE MEDIA VENTURZ LLPACCOUNT NO: 913020033732313 IFSC CODE: UTIB0000647

DELEGATE DETAILS (TO BE SENT ALONG WITH DETAILS OF PAYMENT)NAME:COMPANY:DESIGNATION:ADDRESS: EMAIL: MOBILE:DETAILS OF CHEQUE/ NEFT TRANSFER:

PAYMENT OPTIONS

*Add Service Tax @ 12.36% # Only 10 Service Provider passes available, on a first-come, first-serve basis