marble top coat for opi nail lacquer

Download Marble Top Coat for OPI Nail Lacquer

Post on 19-Jun-2015




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  • 1. Marble Top Coat for

2. Product 3. Marketing 4. Target Demographics o Females o Ages 18-24 o Urban areas + nearby suburbs o College students + recent grads o Part-time job 5. Target Psychographics o Listen to Top 40 music o Interested in keeping up with thelatest fashions oLike utilizing social media oLooking for deals/sales 6. StrategyObjectiveso Sell Marble Top Coato Increase OPI NailLacquer saleso Make OPI leader innail art innovationPositioningFor YOUNG WOMEN AGES 18-24Marble Top Coat is THE ONLYNAIL ART SOLUTION the creates aviable nail ART DESIGN WITH THELEAST AMOUNTOF EFFORTbecause of its INNOVATIVEFORMULA. 7. ChannelsPrint AdsPR Womens Wear Daily 8. Sales 9. Integrate into Sephora and Nicole Miller by OPI lines 10. Direct Sellingo E-coupon for OPI email subscriberso E-coupon for Sephora Beauty Insiders oBuy Marble Top Coat in-stores or on-line and get two OPI colors for $6 (reg. price $8.50) [BRAND SPECIFIC]In-store Displayso Near point of purchase in mid-range full-service beauty salons oLocated in areas w/highest concentration of target New York, Boston, Philadelphia, Washington D.C., Atlanta, Miami, Chicago, Minneapolis, Austin, Los Angeles, San Diego, San Francisco and Seattleo Specialized displays in Sephora stores 11. Logistics 12. o My Harvard chemist and I are the only ones who have thisformulao The formula and packaging can be manufactured with thesame equipment as current OPI productso formula does not have special storage requirementso Can be shipped with other OPI productso In-house marketing for flagship + Nicole line print adsoSephora in-house for Sephora line to develop in-store displays o no print ads for Sephora lineo Agency for specialized social media engagementTimeline:oProductiono Packaging/shipping/stockingo PR: sampling and social media engagemento Print Adso Evaluation


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