manheim re marketing - 3 year quarterly market analysis for cars (november 2010)
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Quarterly Summary
Month Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010Age (Months) 45 45 45 46 46 46 48 47 49 49 49 51 51Mileage 46,387 45,999 46,924 46,777 47,535 47,042 48,256 47,758 49,808 50,467 49,775 50,544 51,920
Selling Price () 6,670 6,360 6,760 6,255 5,930 5,202 6,121 6,863 7,350 7,130 7,319 7,182 6,853% New Price 39% 38% 38% 37% 33% 30% 33% 37% 39% 36% 39% 38% 36%YOY Vol. Var. 2% -1% -3% -4% -6% 3% 7% 8% 4% -6% 2% 0% 7%
Highlights:
6,67
6,36 6
,76
6,25
,93
6,12
6,86 7
,35
7,13
7,31
7,18
6,85
5,500
6,000
6,500
7,000
7,500
8,000
Selling Price ()
The average selling price of cars sold during Q3 2010 fell by329 (-4.6%) and was 497 (-6.8%) lower than those soldduring Q3 2009. At 6,853, however, this was 923 (15.6%)higher than Q3 2008 and 183 (2.7%) higher than Q3 2007
Average age was static in comparison with the previous periodbut was 2 months higher in comparison with Q3 2009. At 51months, average age was also 5 months higher than during Q32008 and 6 months higher than during Q3 2007
Average mileage rose by 1,376 miles during Q3 2010 and, at51,920 miles, was 2,112 miles higher than during Q32009, 4,385 miles higher than during Q3 2008 and 5,533 mileshigher than during Q1 2007
The % New Price retained fell by 2% during Q3 2010 and was3% lower in com arison with Q3 2009. At 36%, the % New
5
5,20
4,500
5,000
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
2%
-1% -3% -4% -6%
3%
7%8%
4%
-6%
2%0%
7%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Year-on-Year Volume Variance*
* The Year-on-Year Volume Variance is derived from the number of cars sold during a given month and in the same month of the previous year by a r epresentative sample of vendors
Price retained was 3% higher in comparison with Q3 2008 but3% lower in comparison with Q3 2007
The volume of cars sold during Q3 2010 rose by 7% in
comparison with Q3 2009. Volumes had increased by 4% duringQ3 2009 in comparison with Q3 2008 but fallen by 6% duringQ3 2008 in comparison with Q3 2007. The volume of cars soldduring Q3 2007 was 2% higher in comparison with Q3 2006
November 2010 Market Analysis Page 1
w o ave ra e n o per o s. s approac g ves a muc ruer n ca on o year-on-year vo ume var ance
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Fleet Sector
4
4 4
4 4 44
4
44
4
44
36
37
38
39
40
41
42
43
44
45
46
47
48
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
5
7
5
4
5
5
5
4
5
1
5
1
5
0
5
7 5
6
5
1
5
0
5
15
0
30,000
35,000
40,000
45,000
50,000
55,000
60,000
0 0 7
0 0 7
0 0 8
0 0 8
0 0 8
0 0 8
0 0 9
0 0 9
0 0 9
0 0 9
0 1 0
0 1 0
0 1 0
Mileage
1 1
1
1
11
11
1
11
1 1
0
2
4
6
8
10
12
14
16
18
20
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
58
58 6
0
57
51
47
54
63 6
6
62 6
5
64
59
4,200
4,400
4,600
4,800
5,000
5,200
5,400
5,600
5,800
6,000
6,200
6,400
6,600
6,800
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
3 3 3 3
32
3
3 3 33 3
3
10%
15%
20%
25%
30%
35%
40%
45%
50%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price
4%
16%
29%
17%
12%
4%
7%
2%5%
3%
% Volume
S up erm in i S ma ll H at ch ba ck M ed ium F am il y L arge F ami ly
Compact Executive E xecutive Mini MPV MPV
4x4 Coupe
Current Month
November 2010 Market Analysis Page 3
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Fleet Sector Key Segment Analysis
Small Hatchback
4
3
3 3
34
4
3
4 4
4
4 4
36
37
38
39
40
41
42
43
44
45
46
47
48
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
3
1
3
8
3
4
2
8
3
4
3
6
3
3
3
53
8
3
4
3
0 3
0
3
3
10,000
15,000
20,000
25,000
30,000
35,000
40,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
1 1
1
11
1
11
1
11 1
1
0
2
4
6
8
10
12
14
16
18
20
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
41
41 4
2
42
39
36
41
45 4
6
44 4
6
44
40
2,600
2,800
3,000
3,200
3,400
3,600
3,800
4,000
4,200
4,400
4,600
4,800
5,000
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
4 44 4
43
44 4
44
43
10%
15%
20%
25%
30%
35%
40%
45%
50%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:
Initially reflective of variations in average age and mileage, the averageselling price rose by 182 (4.4%) to 4,292 during Q1 2008, to4,282, before falling by 69 (-1..6%) during Q2, by 293 (-7.0%)during Q3 and by 302 (-7.7%) to 3,618 during Q4 2008. Valuesthen rose by 521 (14.4%) during Q1, by 415 (10.0%) during Q2 andby 127 (2.8%) during Q3 2009. Average age increased by 1 monthand average mileage by 712 miles during Q1 2009, although averageage fell by 2 months and average mileage by 833 miles during Q2
2009. In contrast, average age rose by 4 months and average mileageby 2,360 miles during Q3 2009
The average selling price then fell by 279 (-6.0%) during Q42009, despite no change in average age and a fall of 1,421 miles inaverage mileage, but rose by 242 (5.5%) during Q1 2010, reflectiveof a fall of 1 month in average age and of 411 miles in average mileage.Values then fell by 228 (-4.9%) during Q2 2010, reflective of anincrease of 4 months in average age and of 3,027 miles in averagemileage but by a further 324 (-7.3%) during Q3 2010, despite nochange in average age and an increase of only 250 miles in averagemileage
November 2010 Market Analysis Page 4
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Fleet Sector Key Segment Analysis
Medium Family
4
4 4
4
4
4
4
4
4 44
4 4
36
37
38
39
40
41
42
43
44
45
46
47
48
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
5
7
4
3 5
6
5
5
4
5
4
9
5
2
5
15
4
5
4
5
7
5
7
5
0
30,000
35,000
40,000
45,000
50,000
55,000
60,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
11
1
1
11
11
1
11
1 1
0
2
4
6
8
10
12
14
16
18
20
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
52 5
4 56
53
49
43
48
55
58
55
58
57
53
3,600
3,800
4,000
4,200
4,400
4,600
4,800
5,000
5,200
5,400
5,600
5,800
6,000
6,200
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
3 3 3 33
23
33
3 3 33
10%
15%
20%
25%
30%
35%
40%
45%
50%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:Reflective of variances in the profile of models sold, the averageselling price increased by 388 (7.4%) to 5,629 during Q1 2008, to5,629, but then fell by 301 (-5.3%) during Q2. by 426 (-8.0%)during Q3 and by 526 (-10.7%) to 4,376 during Q4 2008. Valuesthen rose by 515 (11.8%) during Q1 2009, despite an increase of 1month in average age and of 2,253 miles in average mileage and by afurther 684 (14.0%) during Q2 2009, more reflective of a fall of 1month in average age and of 105 miles in average mileage
The average selling price then rose by 319 (5.7%) during Q32009, despite an increase of 2 months in average age and of 2,381miles in average mileage, although values then fell, by 337 (-5.7%)during Q4 2009, despite no change in average age but an increase of 920 miles in average mileage. Values rose by 319 (-5.7%) during Q12010, despite no change in average age but reflective of a fall of 1,643miles in average mileage. However, values then fell, by 162 (-2.8%)during Q2, reflective of an increase of 2 months in average age and of 1,002 miles in average mileage, and by 318 (-5.6%) during Q32010, despite no change in average age but an increase of 1,246 milesin average mileage
November 2010 Market Analysis Page 5
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Fleet Sector Key Segment Analysis
Compact Executive
44 4
44 4
4
4
4
4
44
4
38
39
40
41
42
43
44
45
46
47
48
49
50
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
6
8
6
46
8
6
6
6
4
6
6
6
8
6
0 6
7
6
4 6
06
6 6
7
40,000
45,000
50,000
55,000
60,000
65,000
70,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
1
1
1
1
11
1
1 1
11
1 1
0
2
4
6
8
10
12
14
16
18
20
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
82
83
81
77
69
64
72
85 8
7
78
85 8
7
80
6,000
6,200
6,400
6,600
6,800
7,000
7,200
7,400
7,600
7,800
8,000
8,200
8,400
8,600
8,800
9,000
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
3 3 3 3
32
3
3 3
33 3
3
10%
15%
20%
25%
30%
35%
40%
45%
50%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:
Initially reflective of variances in the profile of models sold, valuesrose by only 43 (0.5%) to 8,300 during Q4 2007, before falling by176 (-2.1%) during Q1 2008, by 339 (-4.2%) during Q2, by 850 (-10.9%) during Q3 and by 521 (-7.5%) during Q4 2008. Values thenrose, by 846 (13.2%) during Q1 2009, despite no change in averageage but a fall of 1,825 miles in average mileage, and by 1,277 (17.6%)during Q2 2009, partially reflective of a fall of 1 month in average ageand of 752 miles in average mileage
Despite an increase of 3 months in average age and of 3,688 miles inaverage mileage, values rose by further 225 (2.6%) to 8,762 duringQ3 2009. However, values then fell by 961 (-11.0%) to 7,801during Q4 2009, despite a fall of 2 months in average age and of 3,274miles in average mileage, but rose by 700 (9.0%) to 8,501 duringQ1 2010, despite an increase of 4 months in average age and of 3,616miles in average mileage. Values rose by 214 (2.5%) during Q22010, despite an increase of 1 month in average age and of 1,592miles in average mileage but fell by 654 (-7.5%) during Q32010, reflective of an increase of 1 month in average age and of 3,106miles in average mileage
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Fleet Sector Key Segment Analysis
Executive
4
4
4
44
44
4
4
4
4
4
5
42
43
44
45
46
47
48
49
50
51
52
53
54
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
7
7
7
1
7
7
7
1
7
3
7
1
7
2
6
2
6
16
4
6
76
67
1
50,000
55,000
60,000
65,000
70,000
75,000
80,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
1
1
11
1
1
1
1 1 1 1
11
0
2
4
6
8
10
12
14
16
18
20
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
93 9
6
93 9
5
81
95
82
1
1 1
7
1
6 1
1
1
0
94
7,400
7,800
8,200
8,600
9,000
9,400
9,800
10,200
10,600
11,000
11,400
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
3 3 3 3
2
3
2
3 3 33 3
3
10%
15%
20%
25%
30%
35%
40%
45%
50%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:
The average selling price of Executive models from the Fleet sectorrose by 282 (3.0%) during Q4 2007, fell by 285 (-2.9%) during Q12008 but rose by 192 (2.0%) during Q2 2008., Reflective of variances in the mix of models sold, values then fell 1,401 (-14.6%)during Q3, rose by 1,408 (17.2%) during Q4 2008 and fell by 1,365(-14.3%) to 8,212 during Q1 2009
Values then increased by 1,946 (23.7%) during Q2 2009, reflective of a fall of 3 months in average age and of 8,002 miles in averagemileage, and by a further 559 (5.5%) during Q3 2009, despite anincrease of 3 months in average age but a fall of 154 miles in averagemileage. The average selling price fell by 102 (-1.0%) during Q42009, despite a fall of 2 months in average age but an increase of 1,374 miles in average mileage, but rose by 492 (4.6%) to a high of 11,107 during Q1 2010, despite an increase of 3 months in averageage but a fall of 699 miles in average mileage. Although values fell byonly 15 (-0.1%) during Q2 2010, reflective of an increase of 1 monthin average age and of 5,879 miles in average mileage, values fell by1,618 (-14.6%) during Q3 2010, reflective of an increase of 3 monthsin average age and of 5,489 miles in average mileage
November 2010 Market Analysis Page 8
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Dealer Sector
9 99
99 9
9
99 9
9 9 9
86
88
90
92
94
96
98
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
7
4
7
4
7
6
7
4
7
1
7
8
7
9
7
7
7
0
7
37
1
7
7
7
3
50,000
55,000
60,000
65,000
70,000
75,000
80,000
0 0 7
0 0 7
0 0 8
0 0 8
0 0 8
0 0 8
0 0 9
0 0 9
0 0 9
0 0 9
0 1 0
0 1 0
0 1 0
Mileage
3 3
4
5 5 5
4 4 4 4 4
5 5
0
1
2
3
4
5
6
0 0 7
0 0 7
0 0 8
0 0 8
0 0 8
0 0 8
0 0 9
0 0 9
0 0 9
0 0 9
0 1 0
0 1 0
0 1 0
Days in Stock
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
20
20
21
19
17
16
17 1
9 22
22
22
22
21
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
2,600
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
1 11
11
11
11 1 1 1
1
0%
2%
4%
6%
8%
10%12%
14%
16%
18%
20%
22%
24%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price
9%
27%
25%
13%
6%
3%
7%
2%5% 2%
% Volume
S up erm ini S ma ll H at chb ac k M ed iu m F ami ly L arg e F am ily
Compact Executive E xecutive Mini MPV MPV
4x4 Coupe
Current Month
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Dealer Sector Key Segment Analysis
Small Hatchback
8 8
9 99 9
9
8
9 9
9 99
84
85
86
87
88
89
90
91
92
93
94
95
96
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
5
7
6
0
6
4
6
8
6
0
6
5
6
1
6
9
6
1
6
06
6
6
5
6
1
40,000
45,000
50,000
55,000
60,000
65,000
70,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
2
3 3
4 4 4 4 4 4 4 4
5
4
0
1
2
3
4
5
6
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
17
17
18
17
16
16
17 1
819
19
18
18
18
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
2,600
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
1 1 11
1 11
22
2 21 1
0%
2%
4%
6%
8%
10%12%
14%
16%
18%
20%
22%
24%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:The average selling price rose by 10 (0.6%) during Q4 2007 and by18 (1.0%) to 1,804 during Q1 2008, despite an increase of 3months in average age and of 1,709 miles in average mileage duringthe same periods. Values then fell by 72 (-4.0%) during Q2 and by afurther 187 (-10.4%) to 1,617 during Q3 2008, despite no changein average age and an increase of only 572 miles in average mileage
The average selling price then increased by 356 (22.0%) to 1,973during Q3 2009, despite an increase of 1 month in average age and of 167 miles in average mileage. Values then fell by 88 (-4.5%) to1,885 during Q1 2010, partially reflective of an increase of 3 monthsin average age and of 1,521 miles in average mileage. However, valuesthen fell by 81 (-4.3%) to 1,804 during Q3 2010, despite no changein average age and a fall of 1,564 miles in average mileage
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Dealer Sector Key Segment Analysis
Medium Family
9 99 9
99
9
9 99
99
9
86
87
88
89
90
91
92
93
94
95
96
97
98
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
7
2
7
0
7
3
7
1
7
8
7
8 7
8
7
8
7
2
7
47
1
7
9
7
5
50,000
55,000
60,000
65,000
70,000
75,000
80,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
4
3
4
5 5 5
4 4 4 4 4
5 5
0
1
2
3
4
5
6
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
18
18
18
17
16
15
16 1
8 21
21
21
20
20
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
2,600
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
1 1 11
1 11
1
1 1 1 11
0%
2%
4%
6%
8%
10%12%
14%
16%
18%
20%
22%
24%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:Despite an increase of 2 months in average age and of 2,113 miles inaverage mileage, the average selling price rose by 33 (-1.8%) to1,898 during Q1 2008. In contrast, values then fell by 304 (-16.0%)to 1,594 during Q4 2008, despite a fall of 1 month in average ageand of 520 miles in average mileage
However, despite an increase of 4 months in average age and of 3,008 miles in average mileage, the average selling price rose by 52(3.3%) to 1,646 during Q1 2009. A further increase of 203 (12.3%)was recorded during Q2 2009, more reflective of a fall of 2 months inaverage age and of 2,665 miles in average mileage, with another of 276 (14.9%) recorded during Q3 2009, despite no change in averageage and an increase of 360 miles in average mileage. The averageselling price then fell by 19 (-0.9%) during Q4 2009, despite an increase of 1 month in average age and of 210 miles in averagemileage, and rose by only 8 to 2,114 during Q1 2010, despite afurther increase of 1 month in average age and of 1,773 miles inaverage mileage. However, values then fell by 108 (-5.1%) to 2,006during Q3 2010, despite no change in average age and a fall of 1,650miles in average mileage
November 2010 Market Analysis Page 12
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Dealer Sector Key Segment Analysis
Large Family
9 9 9
99 9
99
99
9 9
9
86
87
88
89
90
91
92
93
94
95
96
97
98
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
8
8
8
4
9
0
8
5
8
4
8
4
9
5
8
4
8
8
9
69
9
9
9
9
0
60,000
65,000
70,000
75,000
80,000
85,000
90,000
95,000
100,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
4 4
5
6 6 6
5 5
4 4 4
5 5
0
1
2
3
4
5
6
7
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
15
16 1
7
15
13
13
13
14 1
717
17
16
16
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
2,600
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
1 11
1 98
9 91 1 1
1 1
0%
2%
4%
6%
8%
10%12%
14%
16%
18%
20%
22%
24%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:The value of Large Family models rose by 185 (11.6%) to 1,775during Q1 2008, partially reflective of a fall of 1 month in average ageand despite an increase of 261 miles in average mileage. The averageselling price then fell by 466 (-26.3%) to 1,309 during Q42008, partially reflective of an increase of 2 months in average age anddespite a fall of 632 miles in average mileage
Values then rose by 468 (35.8%) to 1,777 during Q42009, including a single rise of 228 (15.5%) during Q3 2009 anddespite an overall increase of 1 month in average age and of 1,172miles in average mileage. However, the average selling price thenfell, by 126 (-7.1%) to 1,651 during Q3 2010, partially reflective of an increase of 3 months in average age and of 453 miles in averagemileage
November 2010 Market Analysis Page 13
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Dealer Sector Key Segment Analysis
Compact Executive
99 9
9 9 9
9 9
9
9
9 99
88
89
90
91
92
93
94
95
96
97
98
99
100
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
9
2
9
6
8
2
9
5
9
8
9
2
9
5
9
4
8
3
8
0 8
9
8
19
0
70,000
75,000
80,000
85,000
90,000
95,000
100,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
2
4 4
6 6
5 5
4 4
5 5
6
5
1
2
3
4
5
6
7
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
31
32
33
29
25
24
27
30
34
33
33
34
33
1,200
1,400
1,600
1,800
2,000
2,200
2,400
2,600
2,800
3,000
3,200
3,400
3,600
3,800
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
11 1
1
1 11
1
11 1
11
0%
2%
4%
6%
8%
10%12%
14%
16%
18%
20%
22%
24%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:Closely reflective of variances in average age and mileage, values roseby 206 (6.6%) to 3,340 during Q1 2008. The average selling pricethen fell for 3 quarters in succession, by 896 (-26.8%) to 2,444during Q4 2008, despite an increase of only 2 months in average ageand of only 1,011 miles in average mileage
However, the average selling price increased by 1,046 (42.8%) to3,490 during Q3 2009, despite no change in average age and a fall of only 1,899 miles in average mileage. Values then fell by 153 (-4.4%)to 3,337 during Q1 2010, reflective of an increase of 2 months inaverage age and of 1,668 miles in average mileage. Again reflective of variances in average age and mileage, values then rose, by 109 (3.3%)to 3,446 during Q2 but fell by 131 (-3.8%) to 3,315 during Q32010
November 2010 Market Analysis Page 14
Dealer Sector
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Dealer Sector Key Segment Analysis
Executive
1
1
1
11 1
1
1
1
1
11 1
96
97
98
99
100
101
102
103
104
105
106
107
108
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
9
9
1
5
1
5
1
7
9
8
1
2
1
7
1
0
1
7
1
7
1
0
1
5
9
9
80,000
85,000
90,000
95,000
100,000
105,000
110,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
4 4 4
6 6 6
4
5
4 4 4
5 5
1
2
3
4
5
6
7
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
30
29
29
26
21
21 2
3
28
35
33
31
35
31
1,400
1,600
1,800
2,000
2,200
2,4002,600
2,800
3,000
3,200
3,400
3,600
3,800
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
11 1
18 8
9 1
11
11
1
0%
2%
4%
6%
8%
10%12%
14%
16%
18%
20%
22%
24%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:Values fell by 96 (-3.1%) to 2,984 during Q4 2007, with average ageclimbing by 1 month and average mileage by 566 miles. The averageselling price was static during Q1 2007 but fell by a further 844 (-28.3%) to 2,140 during Q4 2008, despite an increase of only 1month in average age and of only 721 miles in average mileage
The average selling price then rose by 1,416 (66.2%) to 3,556during Q3 2009, despite a fall of only 3 months in average age and of 485 miles in average mileage. Values then fell by 372 (-10.5%) to
3,184 during Q1 2010, reflective of an increase of 5 months inaverage age and of 264 miles in average mileage. The average sellingprice rose by 360 (11.3%) during Q2, reflective of a fall of 1 monthin average age and of 443 miles in average mileage but fell by a further371 (-10.5%) to 3,173 during Q3 2010, despite no change inaverage age and a fall of 1,618 miles in average mileage
November 2010 Market Analysis Page 15
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Manufacturer Sector
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Manufacturer Sector
1
1 1 11 1
22 2
22
22
0
2
4
6
8
10
12
14
16
18
20
22
2426
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
1
7
1
0
1
2
1
1
1
015 1
4
1
02
5
2
8
2
12
72
5
0
5,000
10,000
15,000
20,000
25,000
30,000
0 0 7
0 0 7
0 0 8
0 0 8
0 0 8
0 0 8
0 0 9
0 0 9
0 0 9
0 0 9
0 1 0
0 1 0
0 1 0
Mileage
1
11
1
1
2
1
11
1 1 1 1
0
2
4
6
8
10
12
14
16
18
20
2224
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
1
2
1
8 1
9
1
8
1
9
90
1
9 1
9 1
0
1
8
1
1
1
7
1
6
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,000
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
6
6 5 5
54
5
56
56
55
20%
30%
40%
50%
60%
70%
80%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price
4%
19%
23%
12%
10%
12%
1%
5%
9%
5%
% VolumeS up erm ini S ma ll H at ch ba ck Me di um F ami ly L arg e F am il y
Compact Executive E xecutive Mini MPV MPV
4x4 Coupe
Current Month
November 2010 Market Analysis Page 17
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Manufacturer Sector
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Key Segment Analysis
Medium Family
1
11 1 1
11
1 1 1 1 11
0
2
4
6
8
10
12
14
16
18
20
22
2426
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
1
71
8
1
8
1
3
1
2
1
4
1
91
812
10
1
2
1
1
1
4
0
5,000
10,000
15,000
20,000
25,000
30,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
9
1 1
1
1 1
1
11
1
1 1 1
0
2
4
6
8
10
12
14
16
18
20
22
24
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
1
1
91
93
92
90
82 9
1 98 1
7
1
01
7
1
3
1
0
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
7
6 66
55
56
6
66
65
20%
30%
40%
50%
60%
70%
80%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:The average selling price fell by 1,937 (-17.4%) to 9,193 during Q42007, reflective of an increase of 2 months in average age and of 2,099 miles in average mileage. Similarly reflective of variances inaverage age and mileage, values then rose by 177 (1.9%) to 9,370during Q1 2008 and fell by 1,152 (-12.3%) to 8,218 during Q42008. The average selling price then rose by 2,549 (31.0%) to10,767 during Q3 2009, despite an increase of 3 months in averageage and of 3,768 miles in average mileage. More significantly, the %New Price retained rose by 13% during the same periods
Values then fell by 739 (-6.9%) during Q4 2009, despite a fall of 1month in average age and of 148 miles in average mileage but rose by688 (6.9%) during Q1 2010, reflective of no change in average agebut an increase of 200 miles in average mileage. The average sellingprice then fell by 697 (-6.5%) to 10,019 during Q3 2010, reflectiveof an increase of 2 months in average age and of 2,160 miles inaverage mileage. More significantly, the % New Price retained fell by6% during the same periods
November 2010 Market Analysis Page 19
Manufacturer Sector
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Key Segment Analysis
Large Family
1
1 1 1
1 1 1 1 1 1 1
1 1
0
2
4
6
8
10
12
14
16
18
20
22
2426
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
1
41
4
1
1
1
61
4
1
51
8
1
3
1
1
1
9
1
32
3
2
1
0
5,000
10,000
15,000
20,000
25,000
30,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
1
1
1 1
22
1 1
11 1 1 1
0
2
4
6
8
10
12
14
16
18
20
22
24
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
1
5
1
8
1
71
1
97
91 1
3 1
6 1
5
1
81
3
1
5
1
6
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,000
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
7
66 6
5
4
5
6
6
66
6 6
20%
30%
40%
50%
60%
70%
80%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:The value of Large Family models from the Manufacturer sector fellby 1,784 (14.3%) to 10,727 during Q1 2007, reflective of anincrease of 2 months in average age and of 1,692 miles in averagemileage. The average selling price then rose by 470 (4.4%) to11,197 during Q2 2009, despite no change in average age and a fallof only 466 miles in average mileage. Values fell by 2,004 (-17.9%) to9,193 during Q4 2008, despite an increase of only 2 months inaverage age and of 2,812 miles in average mileage. During the sameperiods, the % New Price retained fell by 12%
However, values then rose by 3,384 (36.8%) to 12,577 during Q32009, despite no change in average age and a rise of 2,658 miles inaverage mileage, with the % New Price retained climbing 18%. Theaverage selling price fell during Q4 2009, by 731 or 5.8%, despite nochange in average age and a fall of 199 miles in average mileage, butrose during Q1 2010, by 493 or 4.2%, again despite no change inaverage age but an increase of 426 miles in average mileage. Morereflective of variances in average age and mileage, values fell by 763(-6.2%) during Q2 but rose by 81 (0.7%) during Q3 2010 despite anincrease of 1 month in average age and 867 miles in average mileage
November 2010 Market Analysis Page 20
Manufacturer Sector
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Key Segment Analysis
Compact Executive
21
2 22
2
2 2
22 2
2
3
10
12
14
16
18
20
22
24
26
28
30
32
3436
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
2
3
2
5 2
3
2
9
2
0 2
6 2
7
2
6
2
4
2
2
2
02
3 3
1
5,000
10,000
15,000
20,000
25,000
30,000
35,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
8
1 1
1 1
1
11 1
11
1
1
-1
4
9
14
19
24
2 0 0 7
2 0 0 7
2 0 0 8
2 0 0 8
2 0 0 8
2 0 0 8
2 0 0 9
2 0 0 9
2 0 0 9
2 0 0 9
2 0 1 0
2 0 1 0
2 0 1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3
Q 4
Q 1
Q 2
Q 3
Q 4
Q 1
Q 2
Q 3
Q 4
Q 1
Q 2
Q 3
1
2
1
3
1
2
1
2
1
4
1
8
1
21
91
5
1
51
0
1
8
1
7
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,000
16,000
17,000
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
6 65
54
4
5
56 6 6 6
5
20%
30%
40%
50%
60%
70%
80%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:
Reflective of a fall of 1 month in average age and of 1,789 miles inaverage mileage the average selling price rose by 48 (0.3%) duringQ4 2007. However, values then fell by 3,489 (-24.4%) to 10,839during Q4 2008, partially reflective of an increase of 6 months inaverage age and of 3,119 miles in average mileage. During the sameperiod, the % New Price retained fell by 14%
The average selling price then rose by 4,716 (43.5%) to 15,555during Q3 2009, despite an increase of 1 month in average age and of
794 miles in average mileage. More significantly, the % New Priceretained rose by 14%. With average age static and average mileagefalling by only 187 miles, values fell by 43 (-0.3%) during Q4 2009.Conversely, despite an increase of 1 month in average age but a fall of only 266 miles in average mileage, values rose by 573 (3.7%) duringQ1 2010. The average selling price then fell by 1,374 (-8.5%) to14,711 during Q3 2010, reflective of an increase of 4 months inaverage age and of 6,140 miles in average mileage. During the sameperiods, the % New Price retained fell by 4%
November 2010 Market Analysis Page 21
Manufacturer Sector
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Key Segment Analysis
Executive
1 11 1 1
2
22 2
2
2
3 3
10
12
14
16
18
20
22
24
26
28
30
32
3436
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Age (Months)
1
6
1
62
8
1
8
1
5 2
52
2
2
3
2
0 3
2
2
83
7
3
4
10,000
15,000
20,000
25,000
30,000
35,000
40,000
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Mileage
7
1
1
1
1
2
11
1
11
12
0
2
4
6
8
10
12
14
16
18
20
22
24
0 7
0 7
0 8
0 8
0 8
0 8
0 9
0 9
0 9
0 9
1 0
1 0
1 0
Days in Stock
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 4 2
Q 1 2
Q 2 2
Q 3 2
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
Q 4 2 0
Q 1 2 0
Q 2 2 0
Q 3 2 0
2
7
2
1
2
2
1
1
1
0
1
6 1
91
5 1
7
1
31
1
1
3
1
2
14,000
15,000
16,000
17,000
18,000
19,000
20,000
21,000
22,000
23,000
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
Selling Price ()
66 6
5
5
4 45
55
54 4
20%
30%
40%
50%
60%
70%
80%
Q 3 2 0 0 7
Q 4 2 0 0 7
Q 1 2 0 0 8
Q 2 2 0 0 8
Q 3 2 0 0 8
Q 4 2 0 0 8
Q 1 2 0 0 9
Q 2 2 0 0 9
Q 3 2 0 0 9
Q 4 2 0 0 9
Q 1 2 0 1 0
Q 2 2 0 1 0
Q 3 2 0 1 0
% Original New Price Section Highlights:Despite no change in average age and a fall of 1,040 miles in averagemileage, the value of Executive models fell by 597 (-2.7%) during Q42007. Conversely, values rose 153 (0.7%) during Q1 2008, despitean increase of 2 months in average age and of 2,158 miles in averagemileage. However, values then fell by 5,581 (-26.2%) to 15,692during Q4 2008, despite an increase of only 2 months in average ageand of 753 miles in average mileage, with the % New Price retainedfalling by 14%
The average selling price then increased by 3,048 (19.4%) to18,740 during Q3 2009, despite an increase of 5 months in averageage and of 4,517 miles in average mileage. The % New Price retainedrose by 4% during the same periods. Values then fell by 400 (-2.1%)during Q4 2009, reflective of an increase of 2 months in average ageand of 4,179 miles in average mileage, but rose by 790 (4.3%) duringQ1 2010, again reflective of a fall of 2 months in average age and of 2,419 miles in average mileage. The average selling price fell by 914(-4.8%) to 18,216 during Q3 2010, reflective of an increase of 4months in average age and of 6,595 miles in average mileage. The %New Price retained fell by 5% during the same periods
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