10man0206-manheim graphic standards - proofing · pdf filewelcome to the manheim graphic...

GRAPHIC STANDARDS

03/2010

Welcome to the Manheim Graphic Standards Guide. This how-to reference outlines the proper use of the key visual elements associated with the Manheim brand. Adhering to these specifications brings consistency to our corporate identity and helps the brand stand out in a crowded marketplace.

The pages ahead address the foundational aspects of the brand – logos, colors and type fonts -- as well as their practical application within varying templates. Readers will also learn to visually distinguish the logotypes of Manheim departments, units, branded locations, initiatives, etc., and apply them as needed.

We encourage you to review these graphic standards in their entirety and keep it handy as you prepare your marketing materials. Thank you for your ongoing dedication and proud representation of the Manheim brand.

If you have questions about this document, or need clarification, please contact Tom Rogers at [email protected].

Introduction 2

2 Introduction

3 Contents

4 Brand Overview

5 Color Palette

6 Fonts

7 Manheim Brand Architecture

8 Manheim Corporate Logo Identity Standards

11 Manheim Corporate Department Identity Standards

14 Manheim Corporate Unit Identity Standards

17 Manheim Branded Location Identity Standards

18 Manheim Initiative Identity Standards

21 Manheim Products & Services Identity Standards

24 Manheim Endorsed/Arms-Length Products & Services Identity Standards

27 Advertising Templates

28 Point-of-Sale Templates

30 PowerPoint Templates

31 Product & Services Business Card Guidelines

32 Product & Services Letterhead and Envelope Guidelines

Contents 3

Manheim Corporate IdentityManheim’s corporate brand mark, made up of our “Manheim” name in Bembo font and/or our “M” medallion, is the cornerstone graphic symbol that represents the entire entity of Manheim to all stakeholders (customers, employees, partners, etc.).

Manheim LogotypeThe Manheim corporate logotype is defined as “of or pertaining to our entire business, comprising all legal entities, departments, units and employees assigned to it.”

Manheim MedallionThe Manheim Medallion is a CMYK illustration with continuous tones and various gradients. There is not a PMS or CMYK conversion for this gradient. If a PMS or CMYK color is needed for reproduction, reference one-color logotypes listed on page 9.

Brand Overview 4

Color Palette 5

Logo Colors andSupport ColorsManheim identity colors are five specific colors referred to as Manheim Blue, Manheim Gold, Manheim Grey, Black and White. They represent a distinct color signature for Manheim. It is intended that these colors be used generously and consistently in Manheim communications.

Manheim Blue, Manheim Gold and Manheim Grey should be used predominantly, Black and White used moderately. White backgrounds are desirable for Manheim logo display. Dark backgrounds may be used with the Manheim logotype in white.

Note: The Manheim colors are designated as “Manheim Color”. In lieu of the designated Manheim colors, you may use the Pantone* equivalent that is provided.

A limited range of support colors are available for use with the primary Manheim colors. The support colors are intended to complement and add color richness to brand applications when used with Manheim colors. The support colors are available in two palettes, light and medium, all in the same color range with the primary brand colors. They may be used in a variety of ways, such as color-coding or in special promotions. Use as appropriate, however. Support colors should never dominate or compete with the primary colors.

Medium BluePantone 64876/58/20/379/108/152#4F6C98

BlackPantone Black C

0/0/0/1000/0/0

#000000

Manheim BluePantone 648100/62/0/52

0/52/104#003468

Light Blue30% Pantone 648

42/29/10/0151/166/197

#97A6C5

Medium GreyPantone Cool Gray 6

16/11/11/0212/214/215

#D4D6D7

Dark GreyPantone 877

0/0/0/40167/169/172

#A7A9AC

Manheim GreyPantone Cool Gray 6

0/0/0/31186/188/190

#BABCBE

Light GreyPantone Cool Gray 6

8/5/6/0232/233/233

#E8E9E9

Medium GoldPantone 131

5/23/63/0241/197/117

#F1C575

White–

0/0/0/0255/255/255

#FFFFFF

Manheim GoldPantone 1310/32/100/9231/166/20#E7A614

Light Gold30% Pantone 131

3/12/32/0247/222/179

#F7DEB3

Manheim Brand Colors

Support Colors

* Pantone® check standard trademark for colorreproduction and color reproduction materials.Color reproduced in this manual may not exactlymatch Pantone color referenced materials.

60% 60% 60%

PMS 648 PMS 131

PMS 648 PMS 131

Black White

PMS 877 PMS Cool Gray 6

PMS Cool Gray 6

PMS 648 PMS 131 PMS Cool Gray 6

30% 30% 30%

Fonts 6

Manheim Corporate FontsThere are two Manheim Corporate fonts that are approved for use with corporate messaging: Frutiger and Bembo. Frutiger should be used most commonly in corporate communications, and Bembo used only sparingly. Bembo is the font used in the Manheim Corporate logo and new internal logotypes, and excessive use of the Bembo font outside of logo treatments will dilute the brand.

If you do not have the Frutiger and Bembo fonts, you may purchase only those specified fonts through font provider Veer. Visit www.veer.com and login with Manheim’s account number: XXXXXX.

Select the fonts and weights that you need. Specify the font format that will run on your computer and design programs (reference user guides if assistance is needed) and add to cart. Once in your cart, choose the number of font licenses you need (i.e., the number of computers that will use the fonts) and continue checkout.

NOTE: Font files should NOT be shared with any parties aside from those who have a license to use the fonts.

PRIMARY CORPORATE FONT 2Bembo and Bembo Italic:

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll MmNn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


PRIMARY CORPORATE FONT 1Frutiger Bold and Frutiger Light:





BUSINESS CARD, LETTERHEAD and ENVELOPE FONTFrutiger Condensed and Frutiger Light Condensed:


INITIATIVES LOGOTYPE FONTFrutiger Bold Italic:

Manheim Corporate Brand Architecture 7

Manheim Approved LogotypesManheim has a large number of logos that represent each aspect of our business – both internally and externally. Manheim logos are categorized into seven tiers:

• Corporate • Corporate Departments • Corporate Units • Branded Locations • Initiatives • Products & Services • Manheim Endorsed / Arms- Length Products & Services

All tiers, and corresponding logos are defined respective to their role within our business.

The latest, up-to-date Manheim logotypes are available for download at www.proofingsite.com.

APPROVEDLOGO TYPES

Corporate

CorporateDepartments

Branded Locations

Corporate Units

Manheim Endorsed /Arms-Length Products& Services

Initiatives

Products & Services

IpsumLoremEpsilon

CorporateDepartment

iExpensesTeamManheim

CustomerManagement

Operations Go Greenwith Manheim

NationalList Price

BestPractices

Your Voice

CommercialAccounts

Communications

CustomerManagement

Marketing

OnlineSolutions

Operations

DealerServices

InformationTechnology

PeopleStrategies

Finance

Key AccountMarketingOperationsSupport

Inspections

ManheimUniversity

InitiativesStrategic

OperationalExcellence

SharedServices

MAGS

Accounting

BestPractices

MANHEIM

AUCTIONS

MANHEIM

AUCTIONS

AND

REMARKETING INC.

A Manheim Company

M A N H E I M M A R K E T R E P O R TM A N H E I M F I N A N C I A L S E R V I C E S

Manheim Corporate Logo Identity Standards 8

Corporate Logotypes Preferred CorporateBrand MarkThe corporate brand mark should be used in instances pertaining to our entire business, comprising all legal entities, departments, units and employees assigned to it. Manheim’s corporate brand mark, made up of our “Manheim” name in Bembo font and/or our “M” medallion, is the cornerstone graphic symbol representing the entire entity of Manheim to all stakeholders (customers, employees, partners, etc.).

This brand mark has grown to represent strength and leadership in the automotive marketplace, synonymous with the Manheim brand name.

Shown are the latest corporate logotypes. For an up-to-date listing and file downloads, visit www.proofingsite.com.

Alternative Use of Manheim’s Corporate Brand MarkThe aforementioned Manheim corporate logotypes are the preferred logo for all media types as it represents our brand.

However, in some instances, thecircle “M” logo could be used as an architectural embellishment as approved by Manheim corporate. In these applications, the circle “M” logo should only be used where the audience is totally Manheim aware, such as trade shows or Manheim corporate-owned locations.


Full color logo may be used on white background

One-color Manheim logo for use when one printing ink is required

OK to use any configurationof these logos on any dark,Manheim-approved color

Reversed one-color logo for use in embroidery with a dark background or one-color printing projects

Manheim Medallion on top logotype:The logo configuration of ”Manheim“ and the Manheim logo medallion are grouped together - this size relationship should not be altered.

Manheim Medallion on left side logotype:The logo configuration of ”Manheim” and the Manheim logo medallion are grouped together - this size relationship should not be altered.

Correct Logo Usage


Incorrect Logo Usage

Logotype in multiple colors Using non-Manheimapproved colors

Logo placed on busy backgroundimages or patterns

Formations other than approved logo design

Skewed, stretched or rotated Moving “M” medallion from left,centered position

Minimum Logo Size

The “M” medallion should neverbe used at less than .25” withno less than 15 pt. logo type.

.25”The protective area surrounding logois equal to the height of a lowercase“x” at the same point size of the lowercase type used in the logo.

Logo Protective Area

Logo for EmbroideryExamples shown should neverbe used for any online or offlineapplication besides embroidery.

Tiers 1&2: Examples of one-colorlogos on solid corporate colors.

Tier 3: Examples of tonal, two-colorand metallic gold thread medallionlogos on light and dark backgrounds.

Tier 1 Tier 3Tier 2

InformationTechnology

CommercialAccounts

MarketingCommunications

OnlineSolutions

CustomerManagement

OperationsDealerServices

PeopleStrategiesFinance

Manheim Corporate Department Identity Standards 11

Corporate DepartmentsCorporate Departments are an official primary staff function (as designated by Manheim’s president, regardless of reporting relationships) with an assigned leader (typically an EVP, SVP or VP) and full-time dedicated employees, sub-units, teams and initiatives. Corporate departments may have external-facing elements to them, but are more often internal functions dedicated to internal customers.

Shown are the latest Corporate Department logotypes. For an up-to-date listing and file downloads, visit www.proofingsite.com.

Corporate Department Logotypes

Manheim’s Corporate Departments

CorporateDepartment


Corporate CorporateBlack on Manheim GrayThe Manheim logo should always have a high-quality look. If one printing ink is required,

the one-color logo is used. The reversed one-color logo should only be used for one-colorprinting projects or embroidery with a dark background.

Full-Color Logo One-Color Logo Reversed One-Color Logo

White on Manheim Blue

CorporateDepartment

CorporateDepartment

Primary Manheim Corporate Colors

Color NamePMS ColorCMYK BuildRGB BuildHEX Build

BlackPMS Black C

0/0/0/1000/0/0

#000000

White–

0/0/0/0255/255/255

#FFFFFF

Manheim BluePMS 648

100/62/0/520/52/104#00305E

Manheim GrayPMS Cool Gray 6

0/0/0/31186/188/190

#BABCBE

Manheim GoldPMS 131

0/32/100/9231/166/20#C6930A

Secondary Manheim Corporate Colors


Manheim Light Blue30% Pantone 648

42/29/10/0151/166/197

#97A6C5

Manheim Light GreyPantone Cool Gray 3

8/5/6/0232/233/233

#E8E9E9

Manheim Light Gold30% Pantone 131

3/12/32/0247/222/179

#F7DEB3

Designed to accent primary colors above



Logo Type in multiple colors Using non-Manheimapproved colors

CorporateDepartment


CorporateDepartment

CorporateDepartment


Skewed, stretched, or rotated Moving “M” medallion from left,centered position

Corporate CorporateDepartmentCorporate

Minimum Logo Size


.25”The protective area surrounding logois equal to the height of a lower case“x” at the same point size of the lowercase type used in the logo.


CorporateDepartment

Logo for EmbroideryExamples shown should neverbe used for any online or offlineapplication besides embroidery.

Tiers 1&2: Examples of one-colorlogos on solid corporate colors.

Tier 3: Examples of tonal, two-colorand metallic gold thread medallionlogos on light and dark backgrounds.

Tier 1 Tier 3Tier 2

Manheim Corporate Unit Identity Standards 14

Corporate UnitsCorporate Units are formal, non-temporary departmental teams or groups with a designated leader and assigned staff. Examples could include the Accounting group within Finance, the Compensation team within People Strategies, etc.

While logos for corporate units are permitted, they should be rare. Rather, these groups should in most cases adopt the logo of their corresponding corporate department unless the department head agrees there is a good business case to create a stand-alone logo (and the logo conforms to the Manheim brand architecture).

Shown are the latest Corporate Unit logotypes. For an up-to-date listing and file downloads, visit www.proofingsite.com.

Corporate Unit Logotypes

Manheim’s Corporate Units

OperationsSupport Inspections

Key AccountMarketing

SharedServices

InitiativesStrategicMAGS

ManheimUniversity

Accounting

OperationalExcellence

BestPractices

CorporateUnits



BlackPMS Black C

0/0/0/1000/0/0

#000000

White–

0/0/0/0255/255/255

#FFFFFF

Manheim BluePMS 648

100/62/0/520/52/104#00305E


0/0/0/31186/188/190

#BABCBE

Manheim GoldPMS 131

0/32/100/9231/166/20#C6930A




42/29/10/0151/166/197

#97A6C5


8/5/6/0232/233/233

#E8E9E9


3/12/32/0247/222/179

#F7DEB3



Full-Color Logo One-Color Logo Reversed One-Color Logo

Corporate CorporateBlack on Manheim Gray

White on Manheim Blue

The Manheim logo should always have a high-quality look. If one printing ink is required,the one-color logo is used. The reversed one-color logo should only be used for one-colorprinting projects or embroidery with a dark background.

CorporateUnits

CorporateUnits

CorporateUnits

CorporateUnits


Alternative Corporate Unit logo

options - for example, embroidery -

are discouraged. You may request

approval under special circumstances

from [email protected].

CorporateUnits

Minimum Logo Size


.25”The protective area surrounding logois equal to the height of a lowercase“x” at the same point size of the lowercase type used in the logo.


CorporateUnits

CorporateUnits

CorporateUnits

CorporateCorporate Corporate

Units


Logotype in multiple colors Using non-Manheimapproved colors



Skewed, stretched or rotated Moving “M” medallion from left,centered position

Manheim Branded Location Identity Standards 17

Branded LocationsBranded Locations are physical Manheim operating locations where business with consignors, buyers and customers occurs. The locations represent the core of Manheim’s business – the facilitation of buying and selling used vehicles.

As the core of Manheim’s business, branded locations have the closest interaction with customers on a day-to-day basis, with dedicated staff and an individual P/L. Collectively, these groups provide the most exposure for the Manheim brand.

Shown are a sampling of the latest individual branded location logotypes. For an up-to-date listing and file downloads, visit www.proofingsite.com.

Branded Location Logotypes

Manheim’s Branded Locations

IpsumLoremEpsilon

CorporateDepartment

iExpenses


TeamManheim

CustomerManagement

NationalList Price

BestPractices

Your Voice

Initiatives Logotypes InitiativesInitiatives are internal or external-facing efforts or groups smaller than a Manheim corporate department or corporate unit. Initiatives are usually temporary in nature, and are designed to achieve specific measurements/metrics (e.g., improve efficiency, reduce paper usage, increase trial of a service). While some initiatives are designed to be revenue generators for Manheim, initiatives are typically not standalone products or services, but may be designed to support existing products, services or corporate directives.

Shown are the latest Initiative logotypes. For an up-to-date listing and file downloads, visit www.proofingsite.com.

Manheim Initiative Identity Standards 18

Manheim’s Initiatives

IpsumLoremEpsilon

CorporateDepartment

Manheim Initiative Colors


BlackPMS Black C

0/0/0/1000/0/0

#000000

White–

0/0/0/0255/255/255

#FFFFFF

Manheim BluePMS 648

100/62/0/520/52/104#00305E


0/0/0/31186/188/190

#BABCBE

Manheim GoldPMS 131

0/32/100/9231/166/20#C6930A


42/29/10/0151/166/197

#97A6C5

Manheim Initiatives Identity Standards 19

Using one-color Corporate Department“M” medallion

IpsumLorem

CorporateDepartment

IpsumLorem

CorporateDepartment

One-Color Logo

Using one-color Corporate Unit“M” medallion

IpsumLorem

CorporateUnit

IpsumLorem

CorporateUnit

Full-Color Logo Manheim Initiative logos are classified according to their assigned color.

People

Initiatives serving the employees of Manheim Color: Manheim Gold

Your Voice

alternate layout with logo

Your Voice

Initiatives geared toward dealers and consignors Color: Manheim Blue

Customers

TeamManheim

CustomerManagement

TeamManheim

CustomerManagement

Processes

Initiatives that streamline our operationsColor: Manheim Light Blue

iExpenses iExpenses

Initiatives that communicate Manheim’s principals and ideas to a broad group of stakeholders Color: Manheim Gray

NationalList Price

BestPractices

NationalList Price

BestPractices

Market Facing

Initiatives for the betterment of Manheim and the communityColor: Black

Community

Any additional Manheim InitiativesColor: White with Manheim Blue stroke

Other


Operations

Go Greenwith Manheim

IpsumLorenEpsilon

CorporateUnit

IpsumLoremEpsilon

CorporateDepartment

Manheim Initiatives Identity Standards 20

Minimum Logo Size

Corporate ManheimInitiative

The “M” medallion within the Corporate Unit or Departmentwhite space should never be used at less than .25” with noless than 15 pt. logo type.

.25”

The protective area surrounding logo is equalto 1⁄4 the height of initiative logo.


Corporate ManheimInitiative

Alternative logo options -

for example, embroidery -

are discouraged. You may

request approval under

special circumstances from

[email protected].

Non-skewed format or without opposing corner elements

Skewed, stretched or rotated

Logo or logotype with multiple or non-Manheim approved corporate colors

Incorrect logotype


Overcrowding interior space withoutadequate clearance space from logo edge

Reversing white space and color space or Initiativename or Corporate Department/Unit logo

Corporate

ManheimInitiative

Corporate

ManheimInitiative

Corporate

ManheimInitiative

ManheimInitiative Corporate Manheim

Initiative CorporateManheimInitiativeCorporate

MANHEIM

AUCTIONS

MANHEIM

AUCTIONS

AND

Manheim Products & Services Identity Standards 21

Products & ServicesProducts & Services are represented by a collection of ancillary products-/services that support Manheim’s core business. Each is backed by a dedicated staff, and operates as an extension of an individual channel/location. As such, each operates as an individual business unit generating supplemental revenue for our company.

Shown are the latest Products & Services logotypes. For an up-to-date listing and file downloads, visit www.proofingsite.com.

Products & Services Logotypes

Manheim’s Products & Services


Standard: Full-Color Logo One-Color Logo Reversed One-Color Logo

White on Black



BlackPMS Black C

0/0/0/1000/0/0

#000000

White–

0/0/0/0255/255/255

#FFFFFF

Manheim BluePMS 648

100/62/0/520/52/104#00305E


0/0/0/31186/188/190

#BABCBE

Manheim GoldPMS 131

0/32/100/9231/166/20#C6930A




42/29/10/0151/166/197

#97A6C5


8/5/6/0232/233/233

#E8E9E9


3/12/32/0247/222/179

#F7DEB3


Minimum Logo Size

The standard logotype should never be used less than 5⁄16” in height sothat the “M” medallion not decreaseto less than 1⁄4”.

.25”.3125”

The alternate logotype should never beused less than 3⁄8” in height so that thesmallest typeface does not becomeunreadable. This may vary as needed forsome typefaces, but should never be usedless than 3⁄8” in height.

MANHEIM

~.3125”~.375”

MANHEIM

The Manheim logo should always have a high-quality look. If one printing ink is required,the one-color logo is used. The reversed one-color logo should only be used for one-colorprinting projects or embroidery with a dark background.

MANHEIM MANHEIM

Alternate: Full-Color Logo One-Color Logo Reversed One-Color Logo

White on Black


Embroidered logos using tagline text are discouraged,and should be replaced with a standard logo design.You may request approval under special circumstancesfrom [email protected].

Logo for EmbroideryExamples shown should never be used for any online or offline application besides embroidery.

Tier 1: Examples of one-color logos on solid corporate colors.

Tier 2: Examples of tonal, two-color and metallic gold thread medallion logos on light and dark backgrounds.

Tier 1 Tier 2

Logo for EtchingThe Manheim Products & Services logo maybe etched into multiple types of media, but thelogotype applied differs from the embroideryversion above due to etching process specifications.

These logo files are available for special situationsand available upon request.

Using a typeface that is hard-to-read oris non-impactful in font weight

Reversing “M” medallion and logotypeSkewed, stretched or rotated




Incorrect “M” medallion for print

Manheim Endorsed/Arms-Length Products & ServicesManheim’s Endorsed/Arms-Length Products & Services are represented by a collection of ancillary products/services that leverage Manheim’s core business, but maintain an “arm’s length” affiliation for good reason. Each is backed by a dedicated staff, and operates as an individual business unit with a separate P/L or budget, generating revenue for themselves and Manheim. While each of these products/services leverage Manheim’s brand name, each could – and, in some cases, are – promoted to Manheim competitors and/or niche audiences outside of the automotive industry.

M A N H E I M M A R K E T R E P O R T

M A N H E I M F I N A N C I A L S E R V I C E S

Manheim Endorsed/Arms-Length Products & Services Logotypes

Manheim Endorsed/Arms-Length Products & Services Identity Standards 24

Manheim’s Products & Services



BlackPMS Black C

0/0/0/1000/0/0

#000000

White–

0/0/0/0255/255/255

#FFFFFF

Manheim BluePMS 648

100/62/0/520/52/104#00305E


0/0/0/31186/188/190

#BABCBE

Manheim GoldPMS 131

0/32/100/9231/166/20#C6930A




42/29/10/0151/166/197

#97A6C5


8/5/6/0232/233/233

#E8E9E9


3/12/32/0247/222/179

#F7DEB3


Minimum Logo Size

The standard logotype should never be used less than 5⁄16” in height sothat the “M” medallion not decreaseto less than 1⁄4”.

The alternate logotype should never beused less than 3⁄8” in height so that thesmallest typeface does not becomeunreadable. This may vary as needed forsome typeface, but should never be usedless than 3⁄8” in height.

.25”.3125”

T A G L I N E D E S C R I P T I V E T E X T

.25”~.375”


Standard: Full-Color Logo One-Color Logo Reversed One-Color Logo

White on Black

The Manheim logo should always have a high-quality look. If one printing ink is required, the one-color logo is used. The reversed one-color logo should only be used for one-color printing projects or embroidery with a dark background.

Alternate: Full-Color Logo One-Color Logo Reversed One-Color Logo

White on Black

T A G L I N E D E S C R I P T I V E T E X T T A G L I N E D E S C R I P T I V E T E X TT A G L I N E D E S C R I P T I V E T E X T

Using a typeface that is hard-to-read oris non-impactful in font weight

Skewed, stretched or rotated Reversing “M” medallion and logotype

Logo for EtchingThe Manheim Products & Services logo maybe etched into multiple types of media, but thelogotype applied differs from the embroideryversion above due to etching process specifications.

These logo files are available for special situationsand available upon request.


Embroidered logos using tagline text are discouraged,and should be replaced with a standard logo design.You may request approval under special circumstancesfrom [email protected].

Logo for EmbroideryExamples shown should never be used for any online or offline application besides embroidery.

Tier 1: Examples of one-color logos on solid corporate colors.

Tier 2: Examples of tonal, two-color and metallic gold thread medallion logos on light and dark backgrounds.

Tier 1 Tier 2


Incorrect “M” medallion for print



Advertising TemplatesManheim has created templates for use across multiple advertising mediums in a variety of sizes according to specification of the media required.

The format features a “Manheim blue bar” that runs across the top of the ad, with the Manheim logotype at the right on white space. A narrow Manheim Gold band separates the top branding space from the larger customizable area.

The bottom of each ad space has an open space for location logo and contact information, consign or logos and disclaimer verbiage (if needed) called the “footer bar”. It is separated from the ad placement space by a thin Manheim Blue stroke, and may use a vertical stroke to separate items horizontally.

The Manheim Blue Bar vertical height should never be more than 15% or less than 5% of the overall ad height.

The footer bar should also maintain a 5%-15% vertical height of the overall ad height. The footer bar also features a vertical Manheim Blue stroke that may be moved horizontally along the footer bar span to separate disclaimer copy, logos, location information, etc. It may be removed if desired.

Advertising templates for Used Car News and Auto Remarketing are available on Main Street:

Advertising Templates 27

Publication Advertisements

STREET ADDRESSCITY, STATEPHONE NUMBER FAX

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Lorem ipsum dolor sit amet, jus esca interdico nonummy ne, bis interdico luctus vulputate, aliquip ymo. Cui esse, vindico consequat ex illum os, causa scisco, causa. Abigo consequat autem feugiat torqueo ut capio luctus minim magna scisco. Amet tristique commo, tamen eu gravis.


Customizable area

Manheim blue bar

Manheim footer bar

Main Street

Department Tools

Marketing

Ad Templates

Point-of-Sale Templates 28

Flyer FormatFliers are 8.5”x11” with a .5” live area within page edge to accommodate non-full-page-printing printers.



Consignor logos may appear in the customizable area or in the footer bar. In either instance, an appropriate amount of white space should be given to each logo according to their respective graphic standards.

Flyer Advertisements



Customizable area

Manheim blue bar

Manheim footer bar

.5”

.5”

.5”.5”

Point-of-Sale Templates 29

Poster FormatPosters are, in most instances, 24”x30” with a 1” live area within print edge to accommodate area that is partially hidden when inserted into flip frames.



Consignor logos may appear in the customizable area or in the footer bar. In either instance, an appropriate amount of white space should be given to each logo according to their respective graphic standards.

Consignor logos and their respective graphic standards are available on Main Street:

Poster Advertising



Customizable area

Manheim blue bar

Manheim footer bar

1”

1”

1”1”

Main Street

Library

Logos

Customer Logos

PowerPoint Templates 30

PowerPoint® FormatThere are many schools of thought for what best practices make up an ideal PowerPoint presentation, most of which have valid points. These guidelines are designed to give you the flexibility to customize a PowerPoint to your individual needs and presentation style.

Here are some tips to keep in mind:

• Include slides for your introduction and conclusion.

• Incorporate specific and meaningful headers for each slide.

• Remember not to read directly off your slides – they are not a script.

• Treat PowerPoint merely as a visual aid. It should never overshadow the presenter.

Manheim PowerPoint templatesare available for downloadat www.proofingsite.com.

PowerPoint Slides

White Background Text Template Chart/Graph Template

Cover Slide Template Interior Header/In-Between Slide Template

Manheim Department Template Sample Business Partner Presentation Template Sample

Products & Services Business Card Guidelines 31

Business Card Guidelines1 Distance from left card edge to logo is .25”

2 Distance from top card edge to logo is .3125“

3 Logo should be no larger than 1.5” wide and placed at top left corner of card

4 Distance from bottom edge of card to printed type above is .375“

5 Distance from right logo edge to printed type is .25”

6 Frutiger 67 Bold Condensed (9 pt.)

7 Frutiger 47 Light Condensed (7 pt.)

8 Frutiger 47 Light Condensed (8.5 pt.)

Manheim Business Card Formats

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NameTitleDivision

P: 123.456.7890F: 123.456.7890�[email protected]

123 Main StreetAnywhere, USA 12345

Products & Services Letterhead and Envelope Guidelines 32

Letterhead and Envelope Formats Letterhead Guidelines1 Distance from left card edge to logo is .375”


3 Logo should be no larger than 2” wide and placed at top left corner of page

4 Distance from bottom edge of logo and division website address to printed type below is .125“


Envelope Guidelines1 Distance from left card edge to logo is .25”


3 Logo should be no larger than 1.5” wide and placed at top left corner of envelope

4 Distance from bottom edge of logo and division website address to printed type below is .125“


LETTERHEAD

ENVELOPE

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123 Main Street

Anywhere, USA 12345

Phone: 123-456-7890

Fax: 123-456-7890

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123 Main Street

Anywhere, USA 123455

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