Mango Marketing Tools

Craig Thornton, Chief Marketing Officer

We are all about QHSE

Quality, Health and Safety and Environmental

2002Start coding, SaaS, SICON

2008Split, Mango launched

2009Partner network

2014Website update

2015500+, 20 countries, 20,000 users, 99.5%

20169, 17, self-funded, profitable

1. Great product2. Great support3. Great marketing

We are all in on Content

Marketing

Marketing Technology Solutions

2011 15020123502014100020152000 20163500+

Source: ChiefMartec.com

550 900 700 600 450 250

Mango Marketing StackHubspot - $1000 per monthWistia - $40 per monthGo-to-webinar - $150 per monthCamtasia - $300 one offSocial media - free

LinkedInFacebookGoogle+YouTubeTwitter

Search Databases - freeCapterra

1. Website hosting2. Website updates3. SEO4. Website analytics5. Contacts list6. Marketing automation7. CRM8. Integration9. Sidekick10.Academy Training/Support

1. Video hosting2. Testimonials3. Support videos4. Integration with Hubspot5. Video analytics6. Video training

1. Webinar process2. Integration with Hubspot3. Webinar analytics4. Most leads

1. Video editing2. Audio editing3. Creates video in MP4

Designing Your Marketing Stack

6 steps before watching a product demo1. Customer Flow2. Identify the challenges3. Collaboration4. One database to rule them all5. Work with your existing culture6. Growing your stack with you

Source: Techmarketer.org - Nicole Williams podcast

CUSTOMER INSIGHT

What are the core needs

that our offer can best address?

UBPWhat is the most

compelling reason why the target market should

choose our offer?

VALUESWhat does our

offer believe in?

BENEFITSWhat are the

key benefits we deliver?

COREPROMISE

How can our offer be

captured in one simple idea?

LOOKHow

should our offer look?

BEHAVEHow should

the offer behave?

What should it be seen

doing?

TARGET MARKETWho should our offer be the

best choice for? How can they be described?

BRAND ANCHORS

What are the strengths of our offer that enable

it to own this position?

SOUNDHow should our offer sound? What tone-of-voice should it adopt?

COMPETITIVE CONTEXT

Who do you compete with?

Brand Compass

CUSTOMER INSIGHT

Looking for an easier way to do

compliance.

UBPThe simplest and

most cost-effective solution

to manage compliance

VALUESSuccess in

compliance should be available to

everyone

BENEFITSWe make

compliance easy & enjoyable.

COREPROMISE

Mango is the easiest way to

‘do’ compliance.

LOOKLight,

clean and fresh

BEHAVEIntegrity,

responsive, honest and dedicated.

TARGET MARKETMultiple sites and/or multiple standards. 25-500 employees

and with at least 1 person dedicated to the effort.

Management are Champions.

BRAND ANCHORS

Simple to use and supported

by experts.

SOUNDExpert, confident and

insightful.

COMPETITIONPaper-based

systems, generic

document management

tools and client intranets.

Mango Compass