marketing tools & strategies

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Post on 11-Apr-2017

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PowerPoint Presentation

Marketing CluesINTRODUCTION

How do you target your customers?

3 Factors to target customersContent/ProductInterestTiming

Content/Product

Evergreen

Content can never can go out of fashion.Examples : History, General Knowledge, Technology, Science, etc.Trending

It is seasonal and comes for a specific period of time. Great potential in terms of huge traffic but for a short span.Examples: Current Affairs, Sports News, Movies or TV Serials.

Selfie

People share their self-clicked photos rather than sharing mutual interests.

Could lead to a negative impact as people might stop reading your posts.

Ways to help increase trafficNewspaper Articles, Journals etc.

Samples - Read related article samples from the web giving an edge to pull out a relevant article pertaining to the subject which will enhance the traffic and Alexa Ranking of your website.

Interest

Ways to manage?

Timing

Sharing things online can be scheduled according to your preference. Some tools for the same can be :

Native feature Facebook Page Post Scheduling TweetDeck for TwitterThird party tools Postyfy

SEO/SEM & BRANDING

Social Platforms

Twitter

Create ListsCreate CardsSchedule Posts

Analytics: Engagements and Impressions

Youtube

Scope on YoutubeUpload demo videosCreate listsUse cards , annotations & spotlight

Importance of Structured Data

(Cont)

Many thanks

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