marketing tools & strategies
Post on 11-Apr-2017
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How do you target your customers?
3 Factors to target customersContent/ProductInterestTiming
Content can never can go out of fashion.Examples : History, General Knowledge, Technology, Science, etc.Trending
It is seasonal and comes for a specific period of time. Great potential in terms of huge traffic but for a short span.Examples: Current Affairs, Sports News, Movies or TV Serials.
People share their self-clicked photos rather than sharing mutual interests.
Could lead to a negative impact as people might stop reading your posts.
Ways to help increase trafficNewspaper Articles, Journals etc.
Samples - Read related article samples from the web giving an edge to pull out a relevant article pertaining to the subject which will enhance the traffic and Alexa Ranking of your website.
Ways to manage?
Sharing things online can be scheduled according to your preference. Some tools for the same can be :
Native feature Facebook Page Post Scheduling TweetDeck for TwitterThird party tools Postyfy
SEO/SEM & BRANDING
Create ListsCreate CardsSchedule Posts
Analytics: Engagements and Impressions
Scope on YoutubeUpload demo videosCreate listsUse cards , annotations & spotlight
Importance of Structured Data