Managing the Sportscape:Build it and they will come

Chapter 9

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What is your favorite place?

Share with your neighbor your favorite and least favorite stadium or arena. Which sportscape

factors make the good one good?

Which sportscape factors make the bad one bad?

1. Parking access2. Architectural design &

appearance3. Interior décor4. Facility layout5. Wayfinding signage6. Facility space7. Seat comfort8. Equipment quality9. Scoreboards and sound

systems10. Cleanliness11. Perceived crowding

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Parking access Who has bad parking?

What can be done to improve parking access?

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Parking access Who has bad parking?

What can be done to improve parking access?

1. Employ enough __________

2. Add ________3. Arrange ________with

police4. Offer ________

before/after5. Provide _______service

free

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Parking access Who has bad parking?

What can be done to improve parking access?

1. Employ enough personnel

2. Add routes 3. Arrange traffic light

management with police

4. Offer entertainment before/after

5. Provide shuttle service free

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Architectural design

Why do facilities of all kinds need renovation or replacement? Are stadiums any different?

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Interior Decor

How could your university improve the interior décor of facilities?

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Layout and wayfinding signage

Top 10 reasons why signs are important…

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Seriously…What is the importance of

visualization?How can wayfinding markers help?How should seat sections be

marked?

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Crowding effects

How does crowding reduce food service revenues?

What makes you not want to get out of your seat to get food?

Seat Comfort, Equipment Quality, Scoreboards & Sound Systems

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Furnishings: seats, equipment, electronics

Which of the elements in the equipment checklist will you excuse if it’s broken?

Which of these is really irritating if it’s not working?

Whose fault is it?

Equipment Checklist1. seats (ticketed and toileted)2. video displays and monitors around the facility3. electronic signage and sponsor boards4. scoreboards (all boards, all functions)5. sound system volume (adjusted for expected crowd level)6. roof leaks, retractable mechanisms—if available (e.g., Miller Park’s roof leaked in a downpour in first year)7. light fixtures8. stadium/arena lights9. glass panels & windows10. railings (aisle, walkway, etc.)11. self-service machines

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Cleanliness

How can you get fans to help keep the place clean?

What do fans assume if the place isn’t clean? Disorganized Don’t care Can’t afford staff

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Design your dream venue!

1. What food service would you provide?

2. What service quality standards would you implement?

3. What would your signature food item be?

4. How could you use technology to improve customer service?

5. How would you offer great service to families?

6. How would you control fan behavior?