If You Build It They Will Come (If you build it properly.)

Think outside the app to turn potentials

into actual repeat customers.

Create positive experiences, in-store, on the web…

...make sure people find what they came for

Don’t just push messages to people. Pull them in by being (creatively) useful.

Provide value from day one. Give everyone a personalized experience.

Optimize for mobile. Save the bells & whistles for later.

Be omni (ditch the channel) There is no ‘mobile marketing’ when everything’s mobile.

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