managing multitudes of media
TRANSCRIPT
Follow us! facebook.com/illuminea
Must-haves for managing
multitudes of media
Feb. 26, 2015
Megacomm 2015
By: Miriam Schwab
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
9 Years in the WP biz
4 WordCamps organized
120 WP sites built
5 Continents with clients
Follow us! facebook.com/illuminea
Website
TwitterInstagram
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
Goals
Lead generation
Sales
Engagement
Follow us! facebook.com/illuminea
1ST: BRAND!!
Follow us! facebook.com/illuminea
CENTRAL CONTROL
Follow us! facebook.com/illuminea
Buffer
Follow us! facebook.com/illuminea
Chrome
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
EMAIL MARKETING
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
More features
• Automation
• Drip campaigns
• Send time optimization
• Pretty templates
• User-friendly editor
• RSS to email
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
IMAGES
Follow us! facebook.com/illuminea
And 36 more tools….
• http://sproutsocial.com/insights/free-
image-creation-tools/
Follow us! facebook.com/illuminea
Image sizes
Follow us! facebook.com/illuminea
IMAGE OPTIMIZATION
Based on the longitude and
latitude in the EXIF data, you
were not at school that day!
Follow us! facebook.com/illuminea
Batch Purifier Lite - PC
Follow us! facebook.com/illuminea
ImageOptim - Mac
http://imageoptim.com/
Follow us! facebook.com/illuminea
What it does?
• Lossless compression
• Thoroughly removes:
– EXIF
– Photoshop image resources
– Comments
– Thumbnail which may contain parts of
image you cropped
– Other hidden data types
Follow us! facebook.com/illuminea
TRACKING MENTIONS
Follow us! facebook.com/illuminea
What to track?
• Company name
• Brands & products
• Names of people: executives,
management
• URLs
• Industry terms
• Competition
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
ANALYTICS
Follow us! facebook.com/illuminea
AUTOMATION
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
See Conversion Rates
Follow us! facebook.com/illuminea
Integrate with CRM
http://helpforwp.com/downl
oads/gravity-forms-to-zoho-
crm/
https://wordpress.org/
plugins/gravity-forms-salesforce/
Follow us! facebook.com/illuminea
THANKS!
illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations