Managing Facebook….Effectively

Lakshmi M. Grama, MA, MLSSenior Digital Content Strategist

National Cancer Institute, NIH

Goals for NCI’s Engagement with the Facebook Community

• Reach out to those who want to know how cancer research is progressing

• Support patients, family members, and caregivers who have questions about different aspects of cancer

• Enhance public trust in the science that we fund and support

Challenges in Facebook Community Management

• Personal questions about cancer and its treatment – privacy issues

• Activists who may “hijack” the conversation

• People selling “cures”• Timeliness of response• Resources required to do this

NCI’s Cancer Information Service1-800-4-CANCER

Answering Your Cancer Questions

It’s Your Money and You Need Answers

Thank you

Lakshmi Gramalgrama@mail.nih.gov

http://www.linkedin.com/in/lgrama