Download - Managing Facebook…. Effectively
Managing Facebook….Effectively
Lakshmi M. Grama, MA, MLSSenior Digital Content Strategist
National Cancer Institute, NIH
Goals for NCI’s Engagement with the Facebook Community
• Reach out to those who want to know how cancer research is progressing
• Support patients, family members, and caregivers who have questions about different aspects of cancer
• Enhance public trust in the science that we fund and support
Challenges in Facebook Community Management
• Personal questions about cancer and its treatment – privacy issues
• Activists who may “hijack” the conversation
• People selling “cures”• Timeliness of response• Resources required to do this
NCI’s Cancer Information Service1-800-4-CANCER
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