Presented by:rajahamza

Lend lease is a leading real estate specialist, providing a range of project management, construction, development and investment management services.The group’s activities are primarily focused in the regions of Asia pacific, Europe and USA.It is a leading real estate service business, having developed, constructed and managed real estate assets around the world for 45 years.

DA crawford chairman(non executive)age 60

CA clarkeManaging director(executive)age 46

“Every project we take on starts with a question:How can we do what’s never been done before?”

Built the foundations for the sydney opera house

Constructed the newington Olympic village for the 2000 Summer olympics

Created the sound stage for the Matrix and Mission impossible 2

Stuart hornery(chairman)

Malcom latham(director of special projects)

Eric kuhne(architect)

Lend lease manage to be consistently successful and persistently different because of effective managerial planning.-Its goal was to give life to the vision that horney and latham belived was possible at the bluewater site.-They developed an innovative,break-the-mold plan,simply titled,The blue water factors”-Lend lease uses PCG to blend creativity and accountability. -These PCGs can include as few as three people or as many as fifteen-These plays a role similar to a corporate board of directors-They meet every six or seven weeks during the project duration-Every five to six weeks,the PCG met to discuss budgets,agendas and proposals for innovations.

The goal and vision of the lend lease is to use the site as the community gathering place in addition to being a popular retail shopping center.They outlined a shopping complex featuring a glowing white roofscape;1.6 million square feet of retail space;a 13000 car parking garage;and over 50 acres of parks,seven lakes,and more than 1 million trees and shrubs

The time from initial idea to final leasing stage was just 1,628 days.The project came in two weaks ahead of schedule,on budget,and fully leased with more than 320 retailers from around the world.The blue water complex is a sprawling triangle with three two story malls.Each mall’s shopping streets connect with the surrounding landscape and each mall features a“leisure village”that integrates its shoping area with nearby recreational space.The complex features health clubs,resturants,and a cinema complex.Since the grand opening in March 2000,an average of more than 75,000 people have visited Bluewater each day.

1:What role do you think goals play in planning done at lend lease?explain.2:How does lend lease illustrate effective planning in a dynamic environment?3:What approach to developing plans does lend lease appear to follow?explain.4:Would lend lease’s approach work in other organisations?why or why not?

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