manafu prezentare sms timisoara 2012
TRANSCRIPT
![Page 1: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/1.jpg)
![Page 2: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/2.jpg)
![Page 3: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/3.jpg)
![Page 4: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/4.jpg)
![Page 5: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/5.jpg)
SOCIAL MEDIA SUMMIT TIMISOARA, SEP 2012
![Page 6: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/6.jpg)
CRISTIAN MANAFU
• Event Planner (Evensys)
• Consultant (The Connector)
• Social Media Trainer
• Blogger (Manafu.ro)
• Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia.
![Page 7: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/7.jpg)
PIATA DE INTERNET DIN ROMANIA
![Page 8: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/8.jpg)
TOP INTERNET ROMANIA / ALEXA.COM
1. Google.ro
2. Facebook.com
3. Google.com
4. YouTube.com
5. Yahoo.com
6. Blogger.com
7. Wikipedia.com
8. WordPress.com
9. IMDb.com
10. Filelist.ro
11. GSP.ro
12. eMAG.ro
13. Twitter.com
14. OKazii.ro
1. Facebook
2. Google.ro
3. YouTube
4. Google.com
5. Yahoo.com
6. Wikipedia
7. WordPress.com
8. Filelist
9. eMAG.ro
10. vplay.ro
11. IMDb.com
12. OKazii.ro
13. NeoBux
14. Ziarul Gândul
2010 2012
![Page 9: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/9.jpg)
SOCIAL MEDIA IN ROMANIA
![Page 10: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/10.jpg)
SOCIAL MEDIA CHECKLIST
![Page 11: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/11.jpg)
Cine face social media in sala?
…. o companie
![Page 12: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/12.jpg)
CHECKLIST
Cine sunt utilizatorii actuali ai platformei?
Cauta: Cine, Ce, Cand, Unde, De ce, Cat?
Cine o va folosi probabil in timp?
Priveste in perspectiva, anticipeaza evolutia.
Sunt utilizatorii in acelasi timp consumatorii tai
sau iti pot influenta consumatorii?
Vezi daca au vizibilitate, viralitate, verbalitate
Ce fel de continut apreciaza si vor impartasi cu ceilalti?
Priveste dincolo de pozele cu pisici, copii si rasarituri…
![Page 13: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/13.jpg)
CHECKLIST
Ai resursele necesare sa creezi continut pentru o platforma
noua?
Vezi daca poti crea continut pentru YouTube sau Pinterest.
Cat timp ai la dispozitie si cat iti consuma platforma?
Cauta timp pentru creare dar si pentru monitorizare.
Cum poti masura rezultatele eforturilor tale?
Vezi care sunt indicatorii relevanti in comunicarea ta.
![Page 14: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/14.jpg)
STRATEGIA SOCIAL MEDIA
![Page 15: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/15.jpg)
01. DEFINIREA OBIECTIVELOR
![Page 16: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/16.jpg)
OBIECTIVE SOCIAL MEDIA
![Page 17: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/17.jpg)
OBIECTIVELE DE COMUNICARE IN SM
• Generare buzz si conversatie in jurul produsului
• Lansarea unui nou produs
• Awareness mai mare pentru brand
• Schimbarea sau formarea unor opinii
• Crearea unei nevoi
• Mai mult trafic / Generarea unei actiuni
• Crearea unor asocieri pozitive
• Influentarea “influencer-ilor”
• Cresterea / Recastigarea increderii
• Generare de lead-uri / trial
• Insights despre cumparator si felul in care el vede brandul
• Generarea vanzari
![Page 18: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/18.jpg)
OBIECTIVELE DE COMUNICARE IN SM
![Page 19: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/19.jpg)
02. DEFINIREA AUDIENTEI
![Page 20: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/20.jpg)
Cand sunt mai activi romanii pe Facebook?
![Page 21: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/21.jpg)
![Page 22: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/22.jpg)
Cati utilizatori de Facebook sunt in
Timisoara?
![Page 23: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/23.jpg)
• 204.100 timisoreni
![Page 24: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/24.jpg)
• 204.100 timisoreni • 101.280 sunt barbati
![Page 25: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/25.jpg)
• 204.100 timisoreni • 101.280 sunt barbati • 16.680 sunt single
![Page 26: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/26.jpg)
• 204.100 timisoreni • 101.280 sunt barbati • 16.680 sunt single • 3.720 au facultate
![Page 27: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/27.jpg)
• 204.100 timisoreni • 101.280 sunt barbati • 16.680 sunt single • 3.720 au facultate • 1.100 la facultate
![Page 28: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/28.jpg)
TOP SOCIAL CITIES
Bloguri
1. Bucuresti (44%)
2. Iasi (6%)
3. Cluj-Napoca (5%)
4. Timisoara (5%)
5. Brasov (3%)
Sursa: Refresh.ro
1. Bucuresti (24,22%)
2. Cluj-Napoca (8,39%)
3. Timisoara (7,25%)
4. Iasi (6,74%)
5. Constanta (4,94%)
Sursa: FaceBrands
1. Bucuresti (49%)
2. Cluj (8%)
3. Timis (7%)
4. Iasi (6%)
5. Brasov (4%)
Sursa: ZeList
![Page 29: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/29.jpg)
![Page 30: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/30.jpg)
03. ALEGEREA CANALELOR
![Page 31: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/31.jpg)
BEBO, DELICIOUS, DIASPORA*, FACEBOOK, FLICKR, FOURSQUARE, GOOGLE+, LINKEDIN, MEETUP, MYSPACE, NETLOG, NING, PINTEREST, PLAXO, PLURK, SO.CL, SOUNDCLOUD, STUMBLEUPON, TAGGED, TWITTER, XING, XT3, YAMMER, YOUTUBE…
![Page 32: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/32.jpg)
TOP SOCIAL BRANDS 2012
![Page 33: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/33.jpg)
TOP SOCIAL BRANDS IN CIFRE
• Pagina de Facebook - 48
• Campanie pe Facebook - 40
• Blog de campanie - 19
• Implicare bloggeri in campanie - 33
• Comunicare directa cu bloggeri - 22
• Cont actualizat Twitter - 22
• Cont actualizat YouTube - 18
• Proiecte speciale - 17 • Site-uri UGC - 14
• Customer care / customer relationship - 14
• Sponsor la evenimente - 13
• Campanie pe bloguri - 11
• Cont actualizat Wikipedia - 10
• Cont actualizat Flickr - 10
• Spoturi virale - 6
• Social media newsroom - 2
• Blog de produs - 1
• Folosire QR Codes - 1
• Facebook page - 53
• Facebook campaigns – 39
• Campaigns with bloggers – 31
• YouTube account - 29
• Twitter account - 24
• Blogger relations - 21
• Sponsor of industry events - 12
• Customer care - 11 • Blogs for campaigns - 9
• Special projects - 9
• User generated content -7
• Wikipedia page - 8
• Flickr account - 6
• Viral movies - 3
• Social media newsroom - 1
• Pinterest - 1
• Google plus - 1
• Developed a social network - 1
2010 2011
![Page 34: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/34.jpg)
SOCIAL MEDIA MIX
![Page 35: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/35.jpg)
SOCIAL MEDIA MIX
![Page 36: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/36.jpg)
04. ACTIVITATI SI TACTICI
![Page 37: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/37.jpg)
TIPURI DE ACTIVITATI
ACTIVITATI PE TERMEN SCURT
• Social Media Audit
• Social Media Policy
• Social Media Training
ACTIVITATI PE TERMEN LUNG
• Reputation Management
• Social Media Newsroom
• Blogger Relations
• Social Spaces
• Crisis Management
ACTIVITATI DE PROMOVARE
• Product Launch
• Events
• Special Projects
• Awareness
• Media Opportunities
TACTICI
• Viral Video
• Banners
• Sponsored Conversations
• PR Stunts
• Contests
• Giveaways
• Special Projects
![Page 38: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/38.jpg)
05. UNITATI DE MASURA
![Page 39: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/39.jpg)
CE MASURAM?
![Page 40: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/40.jpg)
CE MASURAM?
![Page 41: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/41.jpg)
PERSONALITATEA BRANDULUI
![Page 42: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/42.jpg)
![Page 43: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/43.jpg)
Un set de caracteristici umane ce pot fi asociate
unui brand si cu care consumatori pot relationa
![Page 44: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/44.jpg)
CELE 5 DIMENSIUNI
![Page 45: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/45.jpg)
CELE 5 DIMENSIUNI
Sincerity / Excitement / Competence / Sophistication / Ruggedness
![Page 46: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/46.jpg)
CELE 5 DIMENSIUNI
Sincerity / Excitement / Competence / Sophistication / Ruggedness
![Page 47: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/47.jpg)
CELE 5 DIMENSIUNI
Sincerity / Excitement / Competence / Sophistication / Ruggedness
![Page 48: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/48.jpg)
CELE 5 DIMENSIUNI
Sincerity / Excitement / Competence / Sophistication / Ruggedness
![Page 49: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/49.jpg)
CELE 5 DIMENSIUNI
Sincerity / Excitement / Competence / Sophistication / Ruggedness
![Page 50: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/50.jpg)
EXEMPLU PRACTIC
![Page 51: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/51.jpg)
01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. ALEGEREA CANALELOR 04. ACTIVITATI SI TACTICI 05. UNITATI DE MASURA
![Page 52: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/52.jpg)
Ce facem acum?
![Page 53: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/53.jpg)
MULTUMESC
![Page 54: Manafu prezentare sms timisoara 2012](https://reader033.vdocuments.site/reader033/viewer/2022052600/55879bbcd8b42a0a758b45e8/html5/thumbnails/54.jpg)