SOCIAL MEDIA SUMMIT CLUJ-NAPOCA, DEC 2012

CRISTIAN MANAFU

•  Event Planner (Evensys)

•  Consultant (The Connector)

•  Social Media Trainer

•  Blogger (Manafu.ro)

•  Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia.

PIATA DE INTERNET DIN ROMANIA

5.266.600

TOP INTERNET ROMANIA / ALEXA.COM

1. Google.ro

2. Facebook.com

3. Google.com

4. YouTube.com

5. Yahoo.com

6. Blogger.com

7. Wikipedia.com

8. WordPress.com

9. IMDb.com

10. Filelist.ro

11. GSP.ro

12. eMAG.ro

13. Twitter.com

14. OKazii.ro

1. Facebook

2. Google.ro

3. YouTube

4. Google.com

5. Yahoo.com

6. Wikipedia

7. WordPress.com

8. Filelist

9. eMAG.ro

10. vplay.ro

11. IMDb.com

12. OKazii.ro

13. NeoBux

14. Ziarul Gândul

2010 2012

STRATEGIA SOCIAL MEDIA

01. DEFINIREA OBIECTIVELOR

OBIECTIVELE DE COMUNICARE IN SM

SOCIAL MEDIA MIX

02. DEFINIREA AUDIENTEI

Cand sunt mai activi romanii pe Facebook?

Cati utilizatori de Facebook sunt in Cluj?

•  218.120 clujeni

•  218.120 clujeni •  105.280 sunt barbati

•  218.120 clujeni •  105.280 sunt barbati •  17.880 sunt single

•  218.120 clujeni •  105.280 sunt barbati •  17.880 sunt single •  4.600 au facultate

•  218.120 clujeni •  105.280 sunt barbati •  17.880 sunt single •  4.600 au facultate •  1.520 la facultate

03. CANALELE SI TACTICI

BEBO, DELICIOUS, DIASPORA*, FACEBOOK, FLICKR, FOURSQUARE, GOOGLE+, LINKEDIN, MEETUP, MYSPACE, NETLOG, NING, PINTEREST, PLAXO, PLURK, SO.CL, SOUNDCLOUD, STUMBLEUPON, TAGGED, TWITTER, XING, XT3, YAMMER, YOUTUBE…

TOP SOCIAL BRANDS 2012

TOP SOCIAL BRANDS IN CIFRE

•  Pagina de Facebook - 48

•  Campanie pe Facebook -  40

•  Blog de campanie  - 19

•  Implicare bloggeri in campanie - 33

•  Comunicare directa cu bloggeri  - 22

•  Cont actualizat Twitter - 22

•  Cont actualizat YouTube - 18

•  Proiecte speciale - 17 •  Site-uri UGC - 14

•  Customer care / customer relationship - 14

•  Sponsor la evenimente - 13

•  Campanie pe bloguri  - 11

•  Cont actualizat Wikipedia - 10

•  Cont actualizat Flickr - 10

•  Spoturi virale - 6

•  Social media newsroom - 2

•  Blog de produs - 1

•  Folosire QR Codes - 1

•  Facebook page - 53

•  Facebook campaigns – 39

•  Campaigns with bloggers – 31

•  YouTube account - 29

•  Twitter account - 24

•  Blogger relations - 21

•  Sponsor of industry events - 12

•  Customer care - 11 •  Blogs for campaigns - 9

•  Special projects - 9

•  User generated content -7

•  Wikipedia page - 8

•  Flickr account - 6

•  Viral movies - 3

•  Social media newsroom - 1

•  Pinterest - 1

•  Google plus - 1

•  Developed a social network - 1

2010 2011

04. UNITATI DE MASURA

CE MASURAM?

EXEMPLU PRACTIC

01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. CANALE SI TACTICI 04. UNITATI DE MASURA

MULTUMESC