making rotary relevant
TRANSCRIPT
2016Rotary Serving Humanity ConferenceWelcome Rotary All Stars!
A Journey into
Membership
Rotary Serving Humanity
Seminar
August 13, 2016
Grandfather and a
few Rotary friends
with Calvin
Coolidge
The “Greatest”
Generation:
joining and doing
Rotary in the 1920’s
Father bowled in a Rotary
league in a second meeting
each week dedicated to
fellowship
The “Silent” Generation:
following their parent’s
footsteps.
Rotary in the 1950-60’s
Boss: “You need to join
Rotary—you’ve got
problems in your
community…”
“Baby Boom”
Generation:
“How does it help ME?”
Rotary in 1985
My chance to change Rotary
as PRESIDENT:
* All new committee chairs
* All new ideas
* “Going back to basics” to
build membership
Generation X:
“No thanks.”
Rotary in 2000
Harvard Study, 2001
By Robert Putnam
• First effort to explore civic
engagement
• Data-driven explanation of
changes from 1920 to 2000
• Used by Leadership Jax,
Duke Divinity School, other
volunteer groups
What CHANGED??
Volunteering changed. Each generation is less engaged.
Member of Group
1900 1970Year of Birth
Baby
BoomGen XGreatest Silent
8”Bowling Alone” Study, Putnam, 2000
Vote for President
Read Newspaper
“Can trust people”
Work on community project
190
0
197
0Year of Birth
Fewer people in each generation engage in their community.
OLD:
“Build a beautiful
church and
people will want
to join it”
NEW
“Create value to attract and
RETAIN volunteers”
The 1920’s model doesn’t work
2006 AmeriCorps Study with 2004 Census Data
Baby B
oom
ers
Gen X
“Mill
ennia
ls”
(Gen Y
)
11
Good News! The new generation wants volunteering.
Millennials born
1982-2000
Learned
volunteering; want
to continue…
….in their own way
• Fewer formal meetings
• Team approach to leadership
• facebook/Sharepoint: Work smarter
• Shorter commitments
• Want mentoring
• Want full ENGAGEMENT (not token
membership) so they learn and grow fast
8/14/2016 12
Organizations will have to change
• Rotary publishes findings from Rotary Brand Study:
“LEADERS…..CONNECTING….to take ACTION in our
communities”
• Two new wild ideas create membership growth
The Artie Lama:
“Create Value to
be Relevant”
Braveheart George:
“Retention”
Rotary in 2013: Three big Rotary developments
Rotary in 2016: Flexibility so clubs can adapt
Rotary Council of Legislation allows clubs to change:
• Simplified definition of “Rotarian”
• Relaxed (or tightened) Attendance rules
• Meetings two times/month
• E-meetings mixed with regular meetings
• Rotaractors as Rotarians
Where to start to improve retention?
• May 2016 Survey
gives feedback on
Member Satisfaction
• 56 of 61 clubs had
enough responses
• 33 clubs had over
50% response rate!
5
23
33
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Response Rate
Clubs with Good Response Rates
<minimum meet minimum >50%
SO…Why focus on SATISFACTION?
Is it really important?
Does a Highly Satisfied
Rotarian look this?
Or like this?
About 60% of D6970 is HIGHLY Satisfied
Those “HIGHLY Satisfied” with
their club:
99% plan to stay 2+ years
92% feel strongly welcomed
by their club
88% feel that they are strongly
encouraged to participate
87% feel strongly that service
is effective
What do “Satisfied” Rotarians feel?
Those merely “Satisfied” with their
club:
84% plan to stay 2+ years (vs.99%)
59% feel strongly welcomed by
their club (vs.92%)
52% feel strongly that they are
encouraged to participate (vs.88%)
46% feel strongly that service is
effective (vs.87%)
Clubs differ greatly in satisfaction
District
Average
Highest Club Lowest Club
Very
Satisfied
59% 94% 0%
Dissatisfied
(both
categories)
5% 0% 30%
60% of D6970 members feel they are “Highly Satisfied
with their club”, but clubs vary from 94% to 0%
DISsatisfaction is 5%, overall, but
ranges up to 20-30% in a few clubs
Feeling welcomed is most related to Satisfaction
77% of D6970 members feel “Warmly
Welcomed”, but clubs vary from 100% to 43%
District
Average
Highest Lowest
Agree
Strongly
77% 100% 43%
Disagree
(both
categories)
1% 0% 13%
77%
0%
20%
40%
60%
80%
100%
District Average
77% of D6970 Feel Very Welcomed
%StrongDisagree %Disagree
%Agree %StrongAgree
Feeling encouraged to participate is also key to a vibrant club
72% of D6970 members agree strongly that “I feel encouraged
to Participate”, but clubs vary from 100% to 30%
District
Average
Highest Club Lowest Club
Agree
Strongly
72% 100% 30%
Disagree
(both
categories)
2% 0% 14%
77%
0%
20%
40%
60%
80%
100%
District Average
77% of D6970 Feel Very Welcomed
%StrongDisagree %Disagree
%Agree %StrongAgree
Why People Join Rotary….
……..and Why They Stay
What does it mean for your club?
Your club may need to appeal to a variety of types:
• New members who tend toward Networking/Service;
• Existing members who tend toward
Service/Fellowship
You probably need to appeal to all three areas.
CONCLUSION:
Know what Rotary offers to help,
like “Rotary Means Business”
You can get ideas how to tackle these issues in other sessions today
How to attract new members.
How to attract younger and
more diverse members
How to use the COL changes
to make your club relevant
How to engage members.
Questions?
Give us a call if we can help:
District Membership Co-Chairs
Mike Darragh – [email protected]
Russ Miller - [email protected]
Your Assistant or Area Governors
Zone Rotary Coordinator team -
We Want To Hear From You about each session today!
On your mobile device, go to:
http://bit.ly/rotaryallstar
Please like us too!
Rotary District 6970
Thank You
70% of D6970 members bring guests
Almost 30% of D6970 Rotarians have
invited NO guests this year (red bar)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
New Smyrna Beach Dist%
# of Guests Brought by Member Last Year
% of Members Inviting Guests
0 1 2 3 4+
MEMBER ATTRACTION
Less RED and more GREEN on
chart means club members invite
more guests
WOW-Here’s how your club satisfies members
More Green is good; Red is bad
83%
59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
New Smyrna Beach District Average
D6970 Averages 59% Very Satisfied
%HiDissatisfied %Dissatisfied %Satisfied %HiSatisfied
So what can we do to satisfy members better?
Very Satisfied:
91% feel very Welcome-91%
88% feel very encouraged to participate
87% feel Service is very effective
78% feel leaders listen very well
65% feel very well informed
Dissatisfied:
56% feel leaders don’t listen