“Making psychology easy, friendly and fun for everyone’s everyday life”

SERVICES

BUSINESS OPPORTUNITIES

Target Groups of Customers

Target Market Segmentation

Strength-Free, digested and trustworthy resources-User-friendly website-Various content types including user-generated-Interactive sessions available

Weakness-Need to get attention for the brand new website-Controlling user-generated contents is difficult

Opportunities-Internet market is huge and fast-growing-Demand for research papers and articles on internet is steadily increasing as well as online communities-No close competitors

Threats-Since the website uses hosting services, its availability is depended on third party MARKETING STRATEGIES• Differentiation• Invitation• Integration

PROMOTIONAL STRATEGIESMarket Introduction – “Facebook Advertising”Market Penetration – “Social Media”• Facebook• Twitter• YouTube

MARKETING PLANSWOT Analysis

Revenue ExpensesNormal AdvertisementBanner AdvertisementVideo SponsorshipProduct Presentation

Salary for Permanent StaffWages for traineesComputersWeb Hosting ServiceAdvertisingOverheadsYear 1 Year 2 Year 3

£0

£5,000

£10,000

£15,000

£20,000

£25,000

£30,00018

,240

.00

21,8

40.0

0

26,6

40.0

0

17,5

29.0

0

16,6

37.0

0

17,9

17.0

0

711.

00

5,20

3.00 8,72

3.00

711.

00 4,68

2.70

7,85

0.70

Total Revenue

Total Costs

PBIT

PAT

Year 1 Year 2 Year 30

50000

100000

150000

200000

250000

36500

73000

219000Visitors

FINANCIAL PROJECTIONS

Financial Ratios Year 1 Year 2 Year 3

Return On Capital Employed 14.22% 82.00% 71.94%

Net Profit Before Tax 3.90% 23.82% 32.74%

Net Profit After Tax 3.90% 21.44% 29.47%