How to Make $ With Inbound

MarketingPart 3: Leveraging Social Media with

Inbound Marketing

Jim WardPresident, BrainSell

Technologies

Sonja FridellGM, BrainSell Technologies

@brainsell

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The Series

5/9: Part 1 of 4: What is Inbound Marketing? 

5/16: Part 2 of 4: Creating Leads with Inbound Marketing 

6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 

6/13: Part 4 of 4: Converting Leads with Inbound Marketing

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• Content creation (recap)• Twitter• Facebook• LinkedIn• Tools to maximize your social

media• And our...

 

Agenda

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• Choose a platform you like

• Make it VISIBLE

• Enable RSS Feed

• Encourage Comments

• Create/build great content

• Add CALLS TO ACTION

Content Creation 

Write on Google terms (headlines matter) But "Don't fight with Ninjas" - D. ShahCreate Calls to Action! Be conversational and to the pointFrequency (at least once a week) 

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Social Lifecycle 

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You created it.

Now Distribute it!Tweet #inboundmarketingseries

The Keys to Twitter

• Follow the right people• Hashtags• Don't talk to people, talk

@ them• Be grateful• Pass along great content• Be conversational• Be yourself• Schedule tweets• ROI Analysis

(Hootsuite)

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It's a real audience...

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USE IT!

It's easy

to get starte

d

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Find your target audience

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What to Know About Facebook

• Be Consistent• Try to, "Like," make

friends • Be a leader, get

"followers"• Great for B2C• Hide content from non-

fans• Facebook/Google

analytics Tweet #inboundmarketingseries

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 (with LinkedIn)

• Join groups• Link content• Connect w/contacts• Research potential• Start a Business

Page

• Great for B2B• Recommendations• Use a good picture• Complete your

profile• Add advanced apps

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Grow Your Business With YouTube

• Create compelling videos• Make videos findable

(title, description, keywords)

• Use annotations (call-to-action)

• Use on homepage/blog• Likes/dislikes, views, and

shares• Create a "brand" for your

YouTube channel•  YouTube Insight

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• "Twitter for Dummies"• Twylah• Tweetreach.com• klout• hootsuite

• Bit.ly• Camtasia• Stock.xchng, New.Pixable.com• PR Log• PR grader• Google (analytics, reader,

marketplace, docs, alerts)• Hubspot ($)• Marketing Automation Systems $

• Facebook Analytics

1 More Part Left!

6/13: Part 4 of 4: Converting Leads

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