making money with inbound marketing: part 2 (creating leads)
DESCRIPTION
BrainSell’s second installment of a 4 part series on inbound marketing. Jim Ward, BrainSell CEO, and Sonja Fridell, BrainSell GM, discuss the best methods of creating leads with inbound marketing.TRANSCRIPT
How to Make $ With Inbound Marketing
Part 2: Creating Leads with Inbound Marketing
Jim WardPresident, BrainSell Technologies
Sonja FridellGM, BrainSell Technologies
@brainsell
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The Series
5/16: Part 2 of 4: Creating Leads with Inbound Marketing 6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 6/13: Part 4 of 4: Converting Leads with Inbound Marketing
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Is your website pushing or pulling?
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Do 3 things...
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1. Start a blog2. Create compelling content3. Track your progress
*And stop obsessing over the way your website looks
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● Choose a platform you like
● Make it VISIBLE
● Enable RSS Feed
● Encourage Comments
● Distribute (linkedin, twitter)
● Add CALLS TO ACTION
● Write on Google terms (headlines matter) ● But "Don't fight with Ninjas" - D. Shah● Create Calls to Action! ● Be conversational and to the point● Frequency (at least once a week)
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Track your progress
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● Use Google analytics● Spreadsheet your reach (subscribers, followers, links,
traffic)
Stepping it up...
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● Hoot Suite (twitter and FB) ● Google Analytics● Google Reader● Google Marketplace● Google Docs (forms)● www.google.com/addurl● Feed Burner● Wordpress, Blogger● Weebly (site builder with forms) ● Mail Chimp (outbound, newsletters)● Inbox25
Free Tools
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In Closing
● Start a blog● Create valuable content● GET FOUND● Become a trusted resource● Gain a following● Measure progress● Automate when it's time
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Two more parts left!
6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 6/13: Part 4 of 4: Converting Leads
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