mpc making money
TRANSCRIPT
Coya
u/
Wik
imedia
Com
mons
/C
C-B
Y-S
A-3
.0
Making money
MEDIA, POWER AND CULTURE
April K
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C-B
Y-2
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Kroll BoP
What can you sell?
• Product
• Service
April K
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Kroll BoP
Media products
• Newspaper, magazine, book
• Record, CD
• VCR tape, DVD
April K
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Kroll BoP
Media services
• Entertainment
• Information
• A service captured in a medium = content
April K
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Kroll BoP
Media issues
• The product is only a medium for the
service
• The product makes the service reusable
• The medium is no longer a product
• The service (content) is not fully
consumed
MEDIA COSTS
April K
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lickr
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Y-2
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Kroll BoP
Content
• Information or entertainment
April K
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Y-2
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Kroll BoP
Content generation
• Generated in house
• Generated elsewhere at a cost
• Provided by source
• Provided by volunteers
• Human aggregation
• Computer-mediated aggregation
April K
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Kroll BoP
Production
• Manipulation of content to suit production
needs
• Operation and maintenance of production
hardware and software
• Archiving of content
April K
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Kroll BoP
Distribution
• Delivery of product from production to
audience
MEDIA REVENUES
April K
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C-B
Y-2
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Kroll BoP
Sources
• Audience
• Subsidies
• Advertising
• Merchandising
April K
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C-B
Y-2
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Kroll BoP
Audience
• Purchase / per use
• Purchase / subscription
• Donate / one-time
• Donate / sponsor
• Indirect / data
April K
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C-B
Y-2
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Kroll BoP
Subsidies
• Political
• Vanity
• Commercial
• Civic
• Organizational
April K
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C-B
Y-2
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Kroll BoP
Advertising
• Persuasion
• Recognition
April K
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Kroll BoP
Merchandising
• Branded
• Exclusive content or special access
• Recommendations
• Events
MEDIA PROBLEMS
April K
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Kroll BoP
Only a medium
• Only as valuable as the content it contains
• Can become obsolete
• Content can be separated from medium
April K
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Kroll BoP
Reusable
• Repetition lowers the perceived value
• Reuse divorces size of audience from
revenues received
April K
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Y-2
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Kroll BoP
No more product
• No point of sale
• Service without personal contact
• Technology may allow for unlimited reuse
April K
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gsw
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h/ F
lickr
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C-B
Y-2
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Kroll BoP
Incomplete consumption
• Lowering of perceived value
• Increased motivation to divorce content
from medium